New Knowledge, New Products, New Processes, New Services, New Markets, New Business Models, New Raw Materials

Technology Developers (Inventors), Technology Users (Innovators)

Opportunity Analysis, Business Planning, Gathering Resources, Implementation, Scaling and Harvesting

Idea Generation, Idea Screening, Concept Testing, Business Analysis, Prototyping, Test Marketing, Commercialization, Monitoring and Evaluation

Natural Capital, Financial Capital, Intellectual Capital, Economy - Entrepreneurs as agents of progress, Beneficial Outputs, Undesired Waste Outputs, Increase Safety

Human Capital, Organizational Capital, Social Capital

Diosdado (Dado) Banatao, Winston Damarillo, Orlando B. Vea

Engineering, Industry, SWEEP-PPP

Life Purpose, Opportunity, Innovation

Relationship, Stewardship, Partnership

Technical Skills, Management Skills, Leadership Skills, QCD Framework

Planning, Organizing, Leading, Controlling

Decision Making, Communicating, Motivating, Selecting People, Developing People

Attitude, CR, Belief

Knowledge, Imagination, Time Management as a Discipline

Quality, Cost, Delivery

Measurement, Order, Numerical Value, Economic Tool, Yield

Loyalty, Integrity, Faithfulness, Excellence

External, Internal

Functional Needs, Social Needs, Emotional Needs

Who they are, What they do, Why they buy, When they buy, How they buy, How much money they have, What makes them feel good about buying, What they expect of you, What they think about you, What they think about your competitors

Problem Recognition, Information Search, Alternatives Evaluation, Purchase Decision, Post-Purchase Decision Evaluation

Target Audience, Problem, Unique Benefits, Differentiation, Proof

Identify the Target Audience, Research the Competition, Define the Problem, Highlight Unique Benefits, Refine the Messaging, Test and Refine, Implement and Evaluate

The Organization, Public Pressure Groups, Suppliers, Customers, Competitors, Economic, Global, Political/Legal, Sociocultural, Technological, Demographics

Economic, Technological, Political/Legal, Sociocultural

Market Size, Market Segment, Market Trends, Market Growth Rate, Market Profitability, Industry Cost Failure, Distribution Channel, Key Success Factors

Total Annual Size, Current and Future Market Size

Geography and Location, Customer Segment

Market Condition, Sales Growth of Complimentary Products, Product Life Cycle

Potential Profit, Factors that affect the Market Profitability

Competitive Rivalry, Supplier Power (Market Pull), Buyer Power (Market Pull), Threat of New Entry (Technology Push), Threat of Substitution (Technology Push)

Research & Development (Technology Push), Supplier/Vendor Initiatives (Technology Push), Political-Legal-Medical (Innovation), Buyer/Customer Needs & Wants (Demand Pull), Economic/Marketing Forces (Demand Pull)

Age, Sex, Income, Education, Stages in Life Cycle, Social Class, Occupation, Religion, Race

Personality, Lifestyle

Knowledge of Product, Attitude towards Product, Use of Product, Response to Product

Rural, Urban, Rural, Suburban, Region, Climate, City Size, Population Density

Firm Resource Heterogenity, Firm Resource Immobility, Value; Rareness; Imperfect Imitability: History Dependent, Casual Ambiguity, Social Complexity; Substitutability, Sustained Competitive Advantage