問題一覧
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"Leadership is influence."
Dr. John C. Maxwell
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An entrepreneur who uses cutting-edge technology to develop new business.
Technopreneur, Daniel Mankani, 2003
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Creating the “New” and destroying the “Old”:
New Knowledge, New Products, New Processes, New Services, New Markets, New Business Models, New Raw Materials
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The patents, technologies, processes, databases and networks.
Organizational Capital
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One that derives a competitive advantage from direct or indirect use of technology.
Technology-Based Enterprise
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Determine who the ideal customer is and what their pain points and needs are.
Identify the Target Audience
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Elements of a Compelling Value Proposition:
Target Audience, Problem, Unique Benefits, Differentiation, Proof
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They are entrepreneurs who used "technology" as their driven factor in transforming resources into goods and services, creating an environment conducive to industrial growth.
Technopreneur
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It may be a physical entity, or may be virtual.
Market
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"To organize the world's information and make it universally accessible and useful."
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Are individuals in organizations with high entrepreneurial characteristics.
Intrapreneur, Pinchot, 1985
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Is an entrepreneur who involves himself in technological changes in producing goods and services for his organization.
Technopreneur, Sarimah Hanim & Abd. Rashid, 2008
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Demographic Characteristics:
Age, Sex, Income, Education, Stages in Life Cycle, Social Class, Occupation, Religion, Race
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Dynamic capabilities thus are the organizational and strategic routines by which firms achieve new resource configurations as markets emerge, collide, split, evolve and die
Eisenhardt and Martin (2000)
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Relation Between Competitive Advantage and Firm’s Performance
Firm Resource Heterogenity, Firm Resource Immobility, Value; Rareness; Imperfect Imitability: History Dependent, Casual Ambiguity, Social Complexity; Substitutability, Sustained Competitive Advantage
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It’s not magic, it’s not mysterious and it has nothing to do with the genes. It is a DISCIPLINE. And like any discipline, it can be learned.
Entrepreneurs Are Made and Not Born, Peter Drucker
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Can be broad or extremely specific, depending on the customer’s buying criteria.
Functional Needs
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Analyze what the competition offers and identify gaps in the market that can be addressed.
Research the Competition
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Profit with honor.
Integrity
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Technology Push VS. Market Pull
Research & Development (Technology Push), Supplier/Vendor Initiatives (Technology Push), Political-Legal-Medical (Innovation), Buyer/Customer Needs & Wants (Demand Pull), Economic/Marketing Forces (Demand Pull)
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Craft a clear, concise, and compelling message that resonates with the target audience, using language that is easy to understand and jargon-free.
Refine the Messaging
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It is an important part of any business or marketing plan.
Value Proposition
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A customer need that relates to how a person wants to be perceived by others when using a product or service.
Social Needs
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Implement this on your website to provide search engines with structured data that helps them understand the content of your site.
Use Schema Markup
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Technopreneurial Process
Idea Generation, Idea Screening, Concept Testing, Business Analysis, Prototyping, Test Marketing, Commercialization, Monitoring and Evaluation
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Money is a:
Tool, Test, Trap
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Providing this of the value of the product or service through testimonials, case studies, or other evidence helps to build trust and credibility with potential customers.
Proof
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Physiological Characteristics:
Personality, Lifestyle
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It is the method used to sort potential clients forsalesand marketing campaigns, advertising and promotions using income, demographic, and lifestyle characteristics of a market and census information.
Target Market Identification
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While they aren't typically a customer's primary considering they can concern when a purchase, influence their final decision.
Social Needs
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Market Size:
Total Annual Size, Current and Future Market Size
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Management Skills:
Planning, Organizing, Leading, Controlling
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6 Ways to Gain Competitive Advantage:
Create a corporate culture that attracts the best talent, Define niches that are under-serviced, Understand the DNA footprint of your ideal customer, Clarify your strengths, Establish your unique value proposition, Reward behaviors that support corporate mission and value
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Entrepreneurial Process
Opportunity Analysis, Business Planning, Gathering Resources, Implementation, Scaling and Harvesting
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Clearly communicating these of the product or service helps to differentiate it from competitors and demonstrates the value it provides to customers.
Unique Benefits
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This process typically takes place early-on in the conception stage, before any significant investment has been made in developing the product.
Market Validation
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Four (4) Life Principles:
Loyalty, Integrity, Faithfulness, Excellence
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It is a tool to identify and assess the attractiveness of business opportunity.
Market Analysis
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Societal Environment:
Economic, Technological, Political/Legal, Sociocultural
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Is the practice of embarking on a new business or reviving an existing business by pooling together a bunch of resources in order to exploit new found opportunities.
Entrepreneurship
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In the world corporate business, they emerge as that breed who is a cross between managers and entrepreneurs.
Intrapreneur
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It divides a market into well-defined slices.
Market Segmentation
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It is to identify the appropriate number of nature of market segment and decide which one(s) to target.
Marketer's Task
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It tells customers about a product or service’s unique benefits and value.
Value Proposition
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The first step of the consumer decision-making process is recognizing the need for a service or product.
Problem Recognition
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It consists of a group of customers who share similar set of needs and wants.
Market Segment
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Famous Technopreneurs:
Steve Jobs (Apple), Bill Gates (Microsoft), Mark Zuckerberg (Facebook), Sergey Brin and Larry Page (Google)
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It is the sum of all the buyers and sellers in the area or region under consideration.
Market
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The monitoring, evaluating, and disseminating of information from the external and internal environments to key people within the corporation to avoid strategic surprise and ensure the long-term health of the firm.
Environmental Scanning
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It should be clear, short, and easy to understand.
Value Proposition
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Are individuals or businesses integrated into business operations, often existing as employees or other functional groups within the company.
Internal Customers
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Leadership:
Relationship, Stewardship, Partnership
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Technopreneur and the Economy ▪ Technopreneurs as agents of economic growth
Natural Capital, Financial Capital, Intellectual Capital, Economy - Entrepreneurs as agents of progress, Beneficial Outputs, Undesired Waste Outputs, Increase Safety
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Sony PlayStation Intraprenur: Company: Year Launched:
Ken Kutaragi, Sony Computer Entertainment Inc., 1994
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Crafting a Value Proposition:
Identify the Target Audience, Research the Competition, Define the Problem, Highlight Unique Benefits, Refine the Messaging, Test and Refine, Implement and Evaluate
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"Your life is your best leadership story to inspire others. Write it well."
Professor TGP
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Test the value proposition with potential customers and refine the messaging based on feedback.
Test and Refine
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Are the individuals or businesses that purchases goods or services from another business.
Customers
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__ is the common currency on earth.
Time
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It is the value, cost, and price of items traded as per forces of supply and demand in a market.
Market
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Three Elements of the Capital Factors Leading to Entrepreneurial Success
Human Capital, Organizational Capital, Social Capital
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Regularly monitor the performance of your value proposition using analytics tools, and make adjustments as necessary to improve its effectiveness.
Monitor and Adjust
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They work for the corporation but are given the task of starting new ventures.
Intrapreneur
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A dynamic capability is the capacity of an organization to purposefully create, extend, or modify its resource base.
Helfat et al. (2008)
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Those who develop unique technology capable of driving a new business.
Technology Developers (Inventors)
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Dynamic capabilities are the firm's processes that use resources-specifically the processes to integrate, reconfigure, gain and release resources to match or even create market change.
Eisenhardt and Martin (2000)
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“Failure will never overtake you if your determination to succeed is strong enough”
Og Mandino
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2 Types of Customers
External, Internal
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It is a key part of getting and keeping customers, making more sales, and growing a business.
Value Proposition
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Dynamic capabilities are the firm's ability to integrate, build, and reconfigure internal and external competences to address rapidly changing environments.
Teece, Pisano and Shuen (1997)
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Dynamic capabilities are abilities permitting building and rebuilding competitive advantages in a turbulent business environment, as a result of creating new resources, sourcing them from environment, exploitation and usage in an innovative way and eliminating.
Oblój (2014)
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Technology:
Engineering, Industry, SWEEP-PPP
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Are important because they drive revenues; without them, businesses cannot continue to exist.
Customers
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"If opportunity doesn’t knock, build a door. "
Milton Berle
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Search engines favor concise and specific language, so keep your value proposition brief and to the point.
Be Concise
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__ is power.
Applied Knowledge
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Implement the value proposition and evaluate its effectiveness over time, making adjustments as necessary.
Implement and Evaluate
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Market Grow Rate:
Market Condition, Sales Growth of Complimentary Products, Product Life Cycle
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Creating the "New" and destroying the "Old"
Entrepreneurship
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Behavioral Characteristics:
Knowledge of Product, Attitude towards Product, Use of Product, Response to Product
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Market Profitability:
Potential Profit, Factors that affect the Market Profitability
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"The secret of change is to focus all of your energy, not on fighting the old, but on building the new."
Socrates
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2 Types of Technology Entrepreneurship:
Technology Developers (Inventors), Technology Users (Innovators)
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Market Segment:
Geography and Location, Customer Segment
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Porter’s 5 Forces Models:
Competitive Rivalry, Supplier Power (Market Pull), Buyer Power (Market Pull), Threat of New Entry (Technology Push), Threat of Substitution (Technology Push)
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Able to offer one-day delivery anywhere in the world. They have their sorting and delivery facility that could process up to 1,000,000,000 parcels a year.
UPS
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Leads to greater responsibility.
Faithfulness
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"To refresh the world...in body, mind, and spirit. To inspire moments of optimism and happiness... To create value and make a difference."
Coca-Cola
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An innovator or developer who recognizes and seizes opportunities; converts these opportunities into workable/marketable ideas; adds value through time, effort, money or skills; assumes the risks of the competitive marketplace to implement these ideas; realizes the rewards from these efforts.
Entrepreneur, Kuratko and Hodgetts, 2007
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Are the most tangible and obvious of the three main types of customer needs.
Functional Needs
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Entrepreneur:
Life Purpose, Opportunity, Innovation
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Refer to how a customer wants to feel.
Emotional Needs
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QCD Framework:
Quality, Cost, Delivery
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When researching their options, consumers again rely on internal and external factors, as well as past interactions with a product or brand, both positive and negative.
Information Search
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It is an entrepreneur who is technology savvy, creative, innovative, and dynamic, dares to be different and takes the unexplored path (hungry niche), and very passionate about work being a solution provider.
Technopreneur
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A clear understanding of this is essential to crafting a value proposition that resonates with potential customers.
Target Audience
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What Mind:
Knowledge, Imagination, Time Management as a Discipline
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Its value is that your organization can uncover those problems before committing any significant time or resources to a product concept.
Market Validation
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"The world on time."
FedEx
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You can still better your best.
Excellence