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22問 • 1年前
  • Sabrina Mikhaela Canindo
    • 通報

    問題一覧

  • 1

    It is the sum of all the buyers and sellers in the area or region under consideration.

    Market

  • 2

    It is the value, cost, and price of items traded as per forces of supply and demand in a market.

    Market

  • 3

    It may be a physical entity, or may be virtual.

    Market

  • 4

    The monitoring, evaluating, and disseminating of information from the external and internal environments to key people within the corporation to avoid strategic surprise and ensure the long-term health of the firm.

    Environmental Scanning

  • 5

    External Environment:

    The Organization, Public Pressure Groups, Suppliers, Customers, Competitors, Economic, Global, Political/Legal, Sociocultural, Technological, Demographics

  • 6

    Societal Environment:

    Economic, Technological, Political/Legal, Sociocultural

  • 7

    It is a tool to identify and assess the attractiveness of business opportunity.

    Market Analysis

  • 8

    Dimension Of Market Analysis:

    Market Size, Market Segment, Market Trends, Market Growth Rate, Market Profitability, Industry Cost Failure, Distribution Channel, Key Success Factors

  • 9

    Market Size:

    Total Annual Size, Current and Future Market Size

  • 10

    Market Segment:

    Geography and Location, Customer Segment

  • 11

    Market Grow Rate:

    Market Condition, Sales Growth of Complimentary Products, Product Life Cycle

  • 12

    Market Profitability:

    Potential Profit, Factors that affect the Market Profitability

  • 13

    Porter’s 5 Forces Models:

    Competitive Rivalry, Supplier Power (Market Pull), Buyer Power (Market Pull), Threat of New Entry (Technology Push), Threat of Substitution (Technology Push)

  • 14

    Technology Push VS. Market Pull

    Research & Development (Technology Push), Supplier/Vendor Initiatives (Technology Push), Political-Legal-Medical (Innovation), Buyer/Customer Needs & Wants (Demand Pull), Economic/Marketing Forces (Demand Pull)

  • 15

    It is the method used to sort potential clients forsalesand marketing campaigns, advertising and promotions using income, demographic, and lifestyle characteristics of a market and census information.

    Target Market Identification

  • 16

    It divides a market into well-defined slices.

    Market Segmentation

  • 17

    It consists of a group of customers who share similar set of needs and wants.

    Market Segment

  • 18

    It is to identify the appropriate number of nature of market segment and decide which one(s) to target.

    Marketer's Task

  • 19

    Demographic Characteristics:

    Age, Sex, Income, Education, Stages in Life Cycle, Social Class, Occupation, Religion, Race

  • 20

    Physiological Characteristics:

    Personality, Lifestyle

  • 21

    Behavioral Characteristics:

    Knowledge of Product, Attitude towards Product, Use of Product, Response to Product

  • 22

    Geographic Characteristics:

    Rural, Urban, Rural, Suburban, Region, Climate, City Size, Population Density

    • Enumeration

    Enumeration

    Sabrina Mikhaela Canindo · 42問 · 1年前

    Enumeration

    Enumeration

    42問 • 1年前
    Sabrina Mikhaela Canindo

    Identification

    Identification

    Sabrina Mikhaela Canindo · 260問 · 1年前

    Identification

    Identification

    260問 • 1年前
    Sabrina Mikhaela Canindo

    Chapter 1

    Chapter 1

    Sabrina Mikhaela Canindo · 125問 · 1年前

    Chapter 1

    Chapter 1

    125問 • 1年前
    Sabrina Mikhaela Canindo

    C1 part 2

    C1 part 2

    Sabrina Mikhaela Canindo · 36問 · 1年前

    C1 part 2

    C1 part 2

    36問 • 1年前
    Sabrina Mikhaela Canindo

    Chap 1&2

    Chap 1&2

    Sabrina Mikhaela Canindo · 73問 · 1年前

    Chap 1&2

    Chap 1&2

    73問 • 1年前
    Sabrina Mikhaela Canindo

    Chap 3&4

    Chap 3&4

    Sabrina Mikhaela Canindo · 84問 · 1年前

    Chap 3&4

    Chap 3&4

    84問 • 1年前
    Sabrina Mikhaela Canindo

    HUM

    HUM

    Sabrina Mikhaela Canindo · 204問 · 1年前

    HUM

    HUM

    204問 • 1年前
    Sabrina Mikhaela Canindo

    Lesson 2,3,4,5,6,7

    Lesson 2,3,4,5,6,7

    Sabrina Mikhaela Canindo · 140問 · 1年前

    Lesson 2,3,4,5,6,7

    Lesson 2,3,4,5,6,7

    140問 • 1年前
    Sabrina Mikhaela Canindo

    Chap 1,2

    Chap 1,2

    Sabrina Mikhaela Canindo · 97問 · 1年前

    Chap 1,2

    Chap 1,2

    97問 • 1年前
    Sabrina Mikhaela Canindo

    Lesson 1

    Lesson 1

    Sabrina Mikhaela Canindo · 64問 · 1年前

    Lesson 1

    Lesson 1

    64問 • 1年前
    Sabrina Mikhaela Canindo

    Chap 3,4

    Chap 3,4

    Sabrina Mikhaela Canindo · 85問 · 1年前

    Chap 3,4

    Chap 3,4

    85問 • 1年前
    Sabrina Mikhaela Canindo

    Chapter 2

    Chapter 2

    Sabrina Mikhaela Canindo · 57問 · 1年前

    Chapter 2

    Chapter 2

    57問 • 1年前
    Sabrina Mikhaela Canindo

    Lesson 1&2

    Lesson 1&2

    Sabrina Mikhaela Canindo · 84問 · 1年前

    Lesson 1&2

    Lesson 1&2

    84問 • 1年前
    Sabrina Mikhaela Canindo

    Chapter 3

    Chapter 3

    Sabrina Mikhaela Canindo · 38問 · 1年前

    Chapter 3

    Chapter 3

    38問 • 1年前
    Sabrina Mikhaela Canindo

    Lesson 3&4

    Lesson 3&4

    Sabrina Mikhaela Canindo · 54問 · 1年前

    Lesson 3&4

    Lesson 3&4

    54問 • 1年前
    Sabrina Mikhaela Canindo

    Chapter 4

    Chapter 4

    Sabrina Mikhaela Canindo · 51問 · 1年前

    Chapter 4

    Chapter 4

    51問 • 1年前
    Sabrina Mikhaela Canindo

    Lesson 5,6&7

    Lesson 5,6&7

    Sabrina Mikhaela Canindo · 73問 · 1年前

    Lesson 5,6&7

    Lesson 5,6&7

    73問 • 1年前
    Sabrina Mikhaela Canindo

    (2)

    (2)

    Sabrina Mikhaela Canindo · 56問 · 1年前

    (2)

    (2)

    56問 • 1年前
    Sabrina Mikhaela Canindo

    Chapter 5

    Chapter 5

    Sabrina Mikhaela Canindo · 84問 · 1年前

    Chapter 5

    Chapter 5

    84問 • 1年前
    Sabrina Mikhaela Canindo

    CE215

    CE215

    Sabrina Mikhaela Canindo · 60問 · 1年前

    CE215

    CE215

    60問 • 1年前
    Sabrina Mikhaela Canindo

    問題一覧

  • 1

    It is the sum of all the buyers and sellers in the area or region under consideration.

    Market

  • 2

    It is the value, cost, and price of items traded as per forces of supply and demand in a market.

    Market

  • 3

    It may be a physical entity, or may be virtual.

    Market

  • 4

    The monitoring, evaluating, and disseminating of information from the external and internal environments to key people within the corporation to avoid strategic surprise and ensure the long-term health of the firm.

    Environmental Scanning

  • 5

    External Environment:

    The Organization, Public Pressure Groups, Suppliers, Customers, Competitors, Economic, Global, Political/Legal, Sociocultural, Technological, Demographics

  • 6

    Societal Environment:

    Economic, Technological, Political/Legal, Sociocultural

  • 7

    It is a tool to identify and assess the attractiveness of business opportunity.

    Market Analysis

  • 8

    Dimension Of Market Analysis:

    Market Size, Market Segment, Market Trends, Market Growth Rate, Market Profitability, Industry Cost Failure, Distribution Channel, Key Success Factors

  • 9

    Market Size:

    Total Annual Size, Current and Future Market Size

  • 10

    Market Segment:

    Geography and Location, Customer Segment

  • 11

    Market Grow Rate:

    Market Condition, Sales Growth of Complimentary Products, Product Life Cycle

  • 12

    Market Profitability:

    Potential Profit, Factors that affect the Market Profitability

  • 13

    Porter’s 5 Forces Models:

    Competitive Rivalry, Supplier Power (Market Pull), Buyer Power (Market Pull), Threat of New Entry (Technology Push), Threat of Substitution (Technology Push)

  • 14

    Technology Push VS. Market Pull

    Research & Development (Technology Push), Supplier/Vendor Initiatives (Technology Push), Political-Legal-Medical (Innovation), Buyer/Customer Needs & Wants (Demand Pull), Economic/Marketing Forces (Demand Pull)

  • 15

    It is the method used to sort potential clients forsalesand marketing campaigns, advertising and promotions using income, demographic, and lifestyle characteristics of a market and census information.

    Target Market Identification

  • 16

    It divides a market into well-defined slices.

    Market Segmentation

  • 17

    It consists of a group of customers who share similar set of needs and wants.

    Market Segment

  • 18

    It is to identify the appropriate number of nature of market segment and decide which one(s) to target.

    Marketer's Task

  • 19

    Demographic Characteristics:

    Age, Sex, Income, Education, Stages in Life Cycle, Social Class, Occupation, Religion, Race

  • 20

    Physiological Characteristics:

    Personality, Lifestyle

  • 21

    Behavioral Characteristics:

    Knowledge of Product, Attitude towards Product, Use of Product, Response to Product

  • 22

    Geographic Characteristics:

    Rural, Urban, Rural, Suburban, Region, Climate, City Size, Population Density