Chapter 3

38問 • 1年前

問題一覧

Provides a methodical way of achieving desired results.

Plan

The management function that involves anticipating future trends and determining the best strategies and tactics to achieve organizational objectives.

Planning, Nickels and Others

The selection and sequential ordering of tasks required to achieve an organizational goal.

Planning, Aldag and Stearns

Deciding what will be done, who will do it, where, when and how it will be done, and the standards to which it will be done.

Planning, Cole and Hamilton

Defined as selecting the best course of action so that the desired result may be achieved.

Planning

1. Top management level 2. Middle management level 3. Lower management level

Strategic, Intermediate, Operational

Refers to the process of determining the major goals of the organization and the policies and strategies for obtaining and using resources to achieve those goals.

Strategic

The whole company is considered, specifically its objectives and current resources.

Strategic

The decision about long-range goals and the course of action to achieve these goals.

Strategic Plan

The process of determining the contributions that subunits can make with allocated resources.

Intermediate

The goals of a subunit are determined and a plan is prepared to provide a guide to the realization of the goals.

Intermediate

Is designed to support the strategic plan.

Intermediate Plan

The process of determining how specific tasks can best be accomplished on time with available resources.

Operational

It must be performed in support of the strategic plan and the intermediate plan.

Operational

The precise statement of results sought, quantified in time and magnitude, where possible.

Goals

The ways to realize the goals are called __ and these will be the concern of __ management. The __ and __ management will adapt their own tactics to implement their plans.

Strategies, Top, Middle and Lower

A course of action aimed at ensuring that the organization will achieve its objectives.

Strategy

A short-term action taken by management to adjust to negative internal or external influences.

Tactic

The decision about short-term goals and the courses of action are indicated.

Tactical Plan

A quantitative or qualitative measuring device designed to help monitor the performances of people, capital goods, or processes.

Standard

This is the written document or blueprint for implementing and controlling an organization's marketing activities related to a particular marketing strategy.

Marketing Plan

This is a written document that states the quantity of output a company must produce in broad terms and by product family.

Production Plan

It is a document that summarizes the current financial situation of the firm, analyzes financial needs, and recommends a direction for financial activities.

Financial Plan

It is a document that indicates the human resource needs of a company detailed in terms of quantity and quality and based on the requirements of the company's strategic plan.

Human Resource Management Plan

These are plans intended to cover a period of less than one year. First-line supervisors are mostly concerned with these plans.

Short-Range Plans

These are plans covering a time span of more than one year. These are mostly undertaken by middle and top management.

Long-Range Plans

These are plans that are used again and again, and they focus on managerial situations that recur repeatedly.

Standing Plans

They are broad guidelines to aid managers at every level in making decisions about recurring situations or function.

Policies

They are plans that describe the exact series of actions to be taken in a given situation.

Procedures

They are statements that either require or forbid a certain action.

Rules

These plans are specifically developed to implement courses of action that are relatively unique and are unlikely to be repeated.

Single-Use Plans

A plan which sets forth the projected expenditure for a certain activity and explains where the required funds will come from.

Budget, Weston and Brigham

Designed to coordinate a large set of activities.

Program

Is usually more limited in scope than a program and is sometimes prepared to support a program.

Project

Standing Plans

Policies, Procedures, Rules

Single-Use Plans

Budgets, Programs, Projects

Presents an overall view of the marketing project and its potential.

Executive Summary

The strategic statement that identifies why an organization exists, its philosophy of management, and its purpose as distinguished from other similar organizations in terms of products, services, and markets.

Company of Corporate Mission

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marketing

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Operational

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All lesson

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THE

THE

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58問 • 1年前

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問題一覧

Provides a methodical way of achieving desired results.

Plan

The management function that involves anticipating future trends and determining the best strategies and tactics to achieve organizational objectives.

Planning, Nickels and Others

The selection and sequential ordering of tasks required to achieve an organizational goal.

Planning, Aldag and Stearns

Deciding what will be done, who will do it, where, when and how it will be done, and the standards to which it will be done.

Planning, Cole and Hamilton

Defined as selecting the best course of action so that the desired result may be achieved.

Planning

1. Top management level 2. Middle management level 3. Lower management level

Strategic, Intermediate, Operational

Refers to the process of determining the major goals of the organization and the policies and strategies for obtaining and using resources to achieve those goals.

Strategic

The whole company is considered, specifically its objectives and current resources.

Strategic

The decision about long-range goals and the course of action to achieve these goals.

Strategic Plan

The process of determining the contributions that subunits can make with allocated resources.

Intermediate

The goals of a subunit are determined and a plan is prepared to provide a guide to the realization of the goals.

Intermediate

Is designed to support the strategic plan.

Intermediate Plan

The process of determining how specific tasks can best be accomplished on time with available resources.

Operational

It must be performed in support of the strategic plan and the intermediate plan.

Operational

The precise statement of results sought, quantified in time and magnitude, where possible.

Goals

The ways to realize the goals are called __ and these will be the concern of __ management. The __ and __ management will adapt their own tactics to implement their plans.

Strategies, Top, Middle and Lower

A course of action aimed at ensuring that the organization will achieve its objectives.

Strategy

A short-term action taken by management to adjust to negative internal or external influences.

Tactic

The decision about short-term goals and the courses of action are indicated.

Tactical Plan

A quantitative or qualitative measuring device designed to help monitor the performances of people, capital goods, or processes.

Standard

This is the written document or blueprint for implementing and controlling an organization's marketing activities related to a particular marketing strategy.

Marketing Plan

This is a written document that states the quantity of output a company must produce in broad terms and by product family.

Production Plan

It is a document that summarizes the current financial situation of the firm, analyzes financial needs, and recommends a direction for financial activities.

Financial Plan

It is a document that indicates the human resource needs of a company detailed in terms of quantity and quality and based on the requirements of the company's strategic plan.

Human Resource Management Plan

These are plans intended to cover a period of less than one year. First-line supervisors are mostly concerned with these plans.

Short-Range Plans

These are plans covering a time span of more than one year. These are mostly undertaken by middle and top management.

Long-Range Plans

These are plans that are used again and again, and they focus on managerial situations that recur repeatedly.

Standing Plans

They are broad guidelines to aid managers at every level in making decisions about recurring situations or function.

Policies

They are plans that describe the exact series of actions to be taken in a given situation.

Procedures

They are statements that either require or forbid a certain action.

Rules

These plans are specifically developed to implement courses of action that are relatively unique and are unlikely to be repeated.

Single-Use Plans

A plan which sets forth the projected expenditure for a certain activity and explains where the required funds will come from.

Budget, Weston and Brigham

Designed to coordinate a large set of activities.

Program

Is usually more limited in scope than a program and is sometimes prepared to support a program.

Project

Standing Plans

Policies, Procedures, Rules

Single-Use Plans

Budgets, Programs, Projects

Presents an overall view of the marketing project and its potential.

Executive Summary

Company of Corporate Mission