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28問 • 1年前
  • Sabrina Mikhaela Canindo
    • 通報

    問題一覧

  • 1

    Are the individuals or businesses that purchases goods or services from another business.

    Customers

  • 2

    Are important because they drive revenues; without them, businesses cannot continue to exist.

    Customers

  • 3

    2 Types of Customers

    External, Internal

  • 4

    Are dissociated from business operations and are often the parties interested in purchasing the final goods and services produced by a company.

    External Customers

  • 5

    Are individuals or businesses integrated into business operations, often existing as employees or other functional groups within the company.

    Internal Customers

  • 6

    3 Main Types of Customer Needs

    Functional Needs, Social Needs, Emotional Needs

  • 7

    Are the most tangible and obvious of the three main types of customer needs.

    Functional Needs

  • 8

    Can be broad or extremely specific, depending on the customer’s buying criteria.

    Functional Needs

  • 9

    Customers typically evaluate potential solutions based on whether they’ll help them achieve a particular task or function.

    Functional Needs

  • 10

    A customer need that relates to how a person wants to be perceived by others when using a product or service.

    Social Needs

  • 11

    While they aren't typically a customer's primary considering they can concern when a purchase, influence their final decision.

    Social Needs

  • 12

    Are similar to social needs in that they’re typically secondary to functional needs.

    Emotional Needs

  • 13

    Refer to how a customer wants to feel.

    Emotional Needs

  • 14

    While they can be difficult to pinpoint, companies that identify those of their customers can use the information to tailor and optimize their product messaging.

    Emotional Needs

  • 15

    10 things you need to know about your customer

    Who they are, What they do, Why they buy, When they buy, How they buy, How much money they have, What makes them feel good about buying, What they expect of you, What they think about you, What they think about your competitors

  • 16

    Is the process of presenting a concept for a product to its target market and learn from those prospective buyers whether or not the idea is worth pursuing.

    Market Validation

  • 17

    This process typically takes place early-on in the conception stage, before any significant investment has been made in developing the product.

    Market Validation

  • 18

    The two most common approaches to market validations are:

    Interview people in the target market, such as the buyer and user personas., Send out surveys to these personas.

  • 19

    The key is that it must include direct contact and feedback from people in the product's intended market.

    Market Validation Research

  • 20

    Its value is that your organization can uncover those problems before committing any significant time or resources to a product concept.

    Market Validation

  • 21

    Can seem mysterious, but all consumers go through basic steps when making a purchase to determine what products and services will best fit their needs.

    Consumer Decision-Making Process

  • 22

    5 Steps in Consumer Decision-Making Process:

    Problem Recognition, Information Search, Alternatives Evaluation, Purchase Decision, Post-Purchase Decision Evaluation

  • 23

    The first step of the consumer decision-making process is recognizing the need for a service or product.

    Problem Recognition

  • 24

    When researching their options, consumers again rely on internal and external factors, as well as past interactions with a product or brand, both positive and negative.

    Information Search

  • 25

    In this stage, they may browse through options at a physical location or consult online resources, such as Google or customer reviews.

    Information Search

  • 26

    At this point in the consumer decision-making process, prospective buyers have developed criteria for what they want in a product.

    Alternatives Evaluation

  • 27

    This is the moment the consumer has been waiting for: the actual purchase. Once they have gathered all the facts, including feedback from previous customers, consumers should arrive at a logical conclusion on the product or service to purchase.

    Purchase Decision

  • 28

    This part of the consumer decision-making process involves reflection from both the consumer and the seller.

    Post-Purchase Decision Evaluation

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    問題一覧

  • 1

    Are the individuals or businesses that purchases goods or services from another business.

    Customers

  • 2

    Are important because they drive revenues; without them, businesses cannot continue to exist.

    Customers

  • 3

    2 Types of Customers

    External, Internal

  • 4

    Are dissociated from business operations and are often the parties interested in purchasing the final goods and services produced by a company.

    External Customers

  • 5

    Are individuals or businesses integrated into business operations, often existing as employees or other functional groups within the company.

    Internal Customers

  • 6

    3 Main Types of Customer Needs

    Functional Needs, Social Needs, Emotional Needs

  • 7

    Are the most tangible and obvious of the three main types of customer needs.

    Functional Needs

  • 8

    Can be broad or extremely specific, depending on the customer’s buying criteria.

    Functional Needs

  • 9

    Customers typically evaluate potential solutions based on whether they’ll help them achieve a particular task or function.

    Functional Needs

  • 10

    A customer need that relates to how a person wants to be perceived by others when using a product or service.

    Social Needs

  • 11

    While they aren't typically a customer's primary considering they can concern when a purchase, influence their final decision.

    Social Needs

  • 12

    Are similar to social needs in that they’re typically secondary to functional needs.

    Emotional Needs

  • 13

    Refer to how a customer wants to feel.

    Emotional Needs

  • 14

    While they can be difficult to pinpoint, companies that identify those of their customers can use the information to tailor and optimize their product messaging.

    Emotional Needs

  • 15

    10 things you need to know about your customer

    Who they are, What they do, Why they buy, When they buy, How they buy, How much money they have, What makes them feel good about buying, What they expect of you, What they think about you, What they think about your competitors

  • 16

    Is the process of presenting a concept for a product to its target market and learn from those prospective buyers whether or not the idea is worth pursuing.

    Market Validation

  • 17

    This process typically takes place early-on in the conception stage, before any significant investment has been made in developing the product.

    Market Validation

  • 18

    The two most common approaches to market validations are:

    Interview people in the target market, such as the buyer and user personas., Send out surveys to these personas.

  • 19

    The key is that it must include direct contact and feedback from people in the product's intended market.

    Market Validation Research

  • 20

    Its value is that your organization can uncover those problems before committing any significant time or resources to a product concept.

    Market Validation

  • 21

    Can seem mysterious, but all consumers go through basic steps when making a purchase to determine what products and services will best fit their needs.

    Consumer Decision-Making Process

  • 22

    5 Steps in Consumer Decision-Making Process:

    Problem Recognition, Information Search, Alternatives Evaluation, Purchase Decision, Post-Purchase Decision Evaluation

  • 23

    The first step of the consumer decision-making process is recognizing the need for a service or product.

    Problem Recognition

  • 24

    When researching their options, consumers again rely on internal and external factors, as well as past interactions with a product or brand, both positive and negative.

    Information Search

  • 25

    In this stage, they may browse through options at a physical location or consult online resources, such as Google or customer reviews.

    Information Search

  • 26

    At this point in the consumer decision-making process, prospective buyers have developed criteria for what they want in a product.

    Alternatives Evaluation

  • 27

    This is the moment the consumer has been waiting for: the actual purchase. Once they have gathered all the facts, including feedback from previous customers, consumers should arrive at a logical conclusion on the product or service to purchase.

    Purchase Decision

  • 28

    This part of the consumer decision-making process involves reflection from both the consumer and the seller.

    Post-Purchase Decision Evaluation