1-5

146問 • 1年前

問題一覧

It’s not magic, it’s not mysterious and it has nothing to do with the genes. It is a DISCIPLINE. And like any discipline, it can be learned.

Entrepreneurs Are Made and Not Born, Peter Drucker

An innovator or developer who recognizes and seizes opportunities; converts these opportunities into workable/marketable ideas; adds value through time, effort, money or skills; assumes the risks of the competitive marketplace to implement these ideas; realizes the rewards from these efforts.

Entrepreneur, Kuratko and Hodgetts, 2007

Is the practice of embarking on a new business or reviving an existing business by pooling together a bunch of resources in order to exploit new found opportunities.

Entrepreneurship

Creating the "New" and destroying the "Old"

Entrepreneurship

Creating the “New” and destroying the “Old”:

New Knowledge, New Products, New Processes, New Services, New Markets, New Business Models, New Raw Materials

An entrepreneur who uses cutting-edge technology to develop new business.

Technopreneur, Daniel Mankani, 2003

Is an entrepreneur who involves himself in technological changes in producing goods and services for his organization.

Technopreneur, Sarimah Hanim & Abd. Rashid, 2008

They are entrepreneurs who used "technology" as their driven factor in transforming resources into goods and services, creating an environment conducive to industrial growth.

Technopreneur

2 Types of Technology Entrepreneurship:

Technology Developers (Inventors), Technology Users (Innovators)

Those who develop unique technology capable of driving a new business.

Technology Developers (Inventors)

Those who see a new technology and understand how it can be applied to meet a new market need.

Technology Users (Innovators)

Famous Technopreneurs:

Steve Jobs (Apple), Bill Gates (Microsoft), Mark Zuckerberg (Facebook), Sergey Brin and Larry Page (Google)

It is simply entrepreneurship in a technology intensive context.

Technological Entrepreneurship

It is a process of merging technology prowess and entrepreneurial talent and skills.

Technological Entrepreneurship

One that derives a competitive advantage from direct or indirect use of technology.

Technology-Based Enterprise

It has a number of innovations. The most significant of which is 160Gb 1.8-inch hard disk drive (smaller than average hard disk 3.5 inch a 40Gb capacity).

Apple iPod

Able to offer one-day delivery anywhere in the world. They have their sorting and delivery facility that could process up to 1,000,000,000 parcels a year.

UPS

Are individuals in organizations with high entrepreneurial characteristics.

Intrapreneur, Pinchot, 1985

Is an entrepreneur within a large organization with high entrepreneurial characteristics who strongly believes in his talent and ability and has a strong desire to create something using his own initiative and creativity.

Intrapreneur, Sarimah Hanim & Abd. Rashid, 2008

In the world corporate business, they emerge as that breed who is a cross between managers and entrepreneurs.

Intrapreneur

They work for the corporation but are given the task of starting new ventures.

Intrapreneur

Sony PlayStation Intraprenur: Company: Year Launched:

Ken Kutaragi, Sony Computer Entertainment Inc., 1994

Entrepreneurial Process

Opportunity Analysis, Business Planning, Gathering Resources, Implementation, Scaling and Harvesting

Technopreneurial Process

Idea Generation, Idea Screening, Concept Testing, Business Analysis, Prototyping, Test Marketing, Commercialization, Monitoring and Evaluation

Technopreneur and the Economy ▪ Technopreneurs as agents of economic growth

Natural Capital, Financial Capital, Intellectual Capital, Economy - Entrepreneurs as agents of progress, Beneficial Outputs, Undesired Waste Outputs, Increase Safety

Three Elements of the Capital Factors Leading to Entrepreneurial Success

Human Capital, Organizational Capital, Social Capital

The skills, capabilities, and knowledge of the firm's people.

Human Capital

The patents, technologies, processes, databases and networks.

Organizational Capital

The quality of the relationships with customers, suppliers, and partners.

Social Capital

Technopreneurs in the Philippines:

Diosdado (Dado) Banatao, Winston Damarillo, Orlando B. Vea

"Opportunities don’t happen You create them."

Chris Grösser

"If opportunity doesn’t knock, build a door. "

Milton Berle

Technology:

Engineering, Industry, SWEEP-PPP

Entrepreneur:

Life Purpose, Opportunity, Innovation

Leadership:

Relationship, Stewardship, Partnership

"Leadership is influence."

Dr. John C. Maxwell

"Your life is your best leadership story to inspire others. Write it well."

Professor TGP

Why Heart:

Attitude, CR, Belief

“Failure will never overtake you if your determination to succeed is strong enough”

Og Mandino

How Hands:

Technical Skills, Management Skills, Leadership Skills, QCD Framework

Management Skills:

Planning, Organizing, Leading, Controlling

Leadership Skills:

Decision Making, Communicating, Motivating, Selecting People, Developing People

QCD Framework:

Quality, Cost, Delivery

What Mind:

Knowledge, Imagination, Time Management as a Discipline

__ is power.

Applied Knowledge

__ is greater than Knowledge.

Imagination

__ is the common currency on earth.

Time

Money is a:

Tool, Test, Trap

Five (5) Principles of MONEY:

Measurement, Order, Numerical Value, Economic Tool, Yield

Surround yourself with the dreamers and the doers, the believers, and the thinkers, but most of all surrounds yourself with those who see greatness within you even you don’t see itin yourself.

Zig Ziglar

It is an entrepreneur who is technology savvy, creative, innovative, and dynamic, dares to be different and takes the unexplored path (hungry niche), and very passionate about work being a solution provider.

Technopreneur

It takes the challenges and strives to lead his life with greater success.

Technopreneur

Four (4) Life Principles:

Loyalty, Integrity, Faithfulness, Excellence

Remain loyal in the midst of opposition.

Loyalty

Profit with honor.

Integrity

Leads to greater responsibility.

Faithfulness

You can still better your best.

Excellence

"The secret of change is to focus all of your energy, not on fighting the old, but on building the new."

Socrates

Are the individuals or businesses that purchases goods or services from another business.

Customers

Are important because they drive revenues; without them, businesses cannot continue to exist.

Customers

2 Types of Customers

External, Internal

Are dissociated from business operations and are often the parties interested in purchasing the final goods and services produced by a company.

External Customers

Are individuals or businesses integrated into business operations, often existing as employees or other functional groups within the company.

Internal Customers

3 Main Types of Customer Needs

Functional Needs, Social Needs, Emotional Needs

Are the most tangible and obvious of the three main types of customer needs.

Functional Needs

Can be broad or extremely specific, depending on the customer’s buying criteria.

Functional Needs

Customers typically evaluate potential solutions based on whether they’ll help them achieve a particular task or function.

Functional Needs

A customer need that relates to how a person wants to be perceived by others when using a product or service.

Social Needs

While they aren't typically a customer's primary considering they can concern when a purchase, influence their final decision.

Social Needs

Are similar to social needs in that they’re typically secondary to functional needs.

Emotional Needs

Refer to how a customer wants to feel.

Emotional Needs

While they can be difficult to pinpoint, companies that identify those of their customers can use the information to tailor and optimize their product messaging.

Emotional Needs

10 things you need to know about your customer

Who they are, What they do, Why they buy, When they buy, How they buy, How much money they have, What makes them feel good about buying, What they expect of you, What they think about you, What they think about your competitors

Is the process of presenting a concept for a product to its target market and learn from those prospective buyers whether or not the idea is worth pursuing.

Market Validation

This process typically takes place early-on in the conception stage, before any significant investment has been made in developing the product.

Market Validation

The two most common approaches to market validations are:

Interview people in the target market, such as the buyer and user personas., Send out surveys to these personas.

The key is that it must include direct contact and feedback from people in the product's intended market.

Market Validation Research

Its value is that your organization can uncover those problems before committing any significant time or resources to a product concept.

Market Validation

Can seem mysterious, but all consumers go through basic steps when making a purchase to determine what products and services will best fit their needs.

Consumer Decision-Making Process

5 Steps in Consumer Decision-Making Process:

Problem Recognition, Information Search, Alternatives Evaluation, Purchase Decision, Post-Purchase Decision Evaluation

The first step of the consumer decision-making process is recognizing the need for a service or product.

Problem Recognition

When researching their options, consumers again rely on internal and external factors, as well as past interactions with a product or brand, both positive and negative.

Information Search

In this stage, they may browse through options at a physical location or consult online resources, such as Google or customer reviews.

Information Search

At this point in the consumer decision-making process, prospective buyers have developed criteria for what they want in a product.

Alternatives Evaluation

Once they have gathered all the facts, including feedback from previous customers, consumers should arrive at a logical conclusion on the product or service to purchase. This is the moment the consumer has been waiting for: the actual purchase.

Purchase Decision

This part of the consumer decision-making process involves reflection from both the consumer and the seller.

Post-Purchase Decision Evaluation

It is an important part of any business or marketing plan.

Value Proposition

It tells customers about a product or service’s unique benefits and value.

Value Proposition

It defines the problem the product or service solves, the advantages it offers, and why it stands out from its competitors.

Value Proposition

It should be clear, short, and easy to understand.

Value Proposition

It should address the needs and pain points of the target audience.

Value Proposition

It is a key part of getting and keeping customers, making more sales, and growing a business.

Value Proposition

Elements of a Compelling Value Proposition:

Target Audience, Problem, Unique Benefits, Differentiation, Proof

A clear understanding of this is essential to crafting a value proposition that resonates with potential customers.

Target Audience

Articulating this that the product or service solves is critical in helping potential customers understand the value of the offering.

Problem

Clearly communicating these of the product or service helps to differentiate it from competitors and demonstrates the value it provides to customers.

Unique Benefits

Highlighting how the product or service differs from other solutions available in the market helps businesses stand out and attract customers looking for a specific solution.

Differentiation

Providing this of the value of the product or service through testimonials, case studies, or other evidence helps to build trust and credibility with potential customers.

Proof

Crafting a Value Proposition:

Identify the Target Audience, Research the Competition, Define the Problem, Highlight Unique Benefits, Refine the Messaging, Test and Refine, Implement and Evaluate

100

Determine who the ideal customer is and what their pain points and needs are.

Identify the Target Audience

Enumeration

Sabrina Mikhaela Canindo · 42問 · 1年前

Enumeration