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chap 2

chap 2

15問 • 1年前

問題一覧

1

The part of the marketing mix that determines how the value created by a product is divided between the customer and the organization.

price

2

A pricing approach that bases the price of a product on its economic value to the customer.

value pricing

3

This schematic captures the three critical inputs in a value-based pricing decision: True Economic Value (TEV), Perceived Value (PV), and the Cost of Goods Sold (COGS).

value-pricing thermometer

4

The ___ ___ ____that a fully informed buyer assigns to a product, calculated by comparing it to the next-best alternative and factoring in performance differences.

tev

5

The subjective value that a customer perceives a product to have, which often differs from the product's true economic value.

pv

6

The total variable cost of producing a product, which represents the lower bound on the price an organization would be willing to set.

cogs

7

A pricing strategy where a company adds a predetermined markup to the production cost of a product.

cost-plus pricing

8

The ability to set different prices for different customer segments based on their perceived value of the product.

price customization

9

The process of capturing a portion of the value a product creates for the customer, maximizing both company profit and customer satisfaction.

value capture

10

A method for analyzing how different prices and sales volumes impact a firm’s profitability, commonly used to set appropriate price points.

breakeven analysis

11

A technique used to calculate the incremental profit from changes in price or sales volume, helping to optimize profitability.

marginal math

12

The three main elements that influence value pricing decisions: TEV, PV, and COGS, helping define the feasible price range for a product.

feasible price range

13

The concept where a product is priced below its cost temporarily to generate customer interest or market adoption.

penetration pricing

14

A situation where the perceived value of a product is less than its true economic value, potentially due to customer skepticism or lack of awareness.

pv below tev

15

The concept that the value of a product differs across customers due to variations in their specific needs and the context in which they use the product.

customer value variation

Chap 1

Chap 1

Jake Matthew · 10問 · 1年前

Chap 1

Chap 1

10問 • 1年前

chap 1 part 2

chap 1 part 2

Jake Matthew · 15問 · 1年前

chap 1 part 2

chap 1 part 2

15問 • 1年前

chap 2

chap 2

Jake Matthew · 11問 · 1年前

chap 2

chap 2

11問 • 1年前

galing kay jayson

galing kay jayson

Jake Matthew · 22問 · 1年前

galing kay jayson

galing kay jayson

22問 • 1年前

chap 2 part 2

chap 2 part 2

Jake Matthew · 17問 · 1年前

chap 2 part 2

chap 2 part 2

17問 • 1年前

Chap 1

Chap 1

Jake Matthew · 8問 · 1年前

Chap 1

Chap 1

8問 • 1年前

chap 2

chap 2

Jake Matthew · 26問 · 1年前

chap 2

chap 2

26問 • 1年前

chap 3

chap 3

Jake Matthew · 8問 · 1年前

chap 3

chap 3

8問 • 1年前

chap 3

chap 3

Jake Matthew · 16問 · 1年前

chap 3

chap 3

16問 • 1年前

case study 1

case study 1

Jake Matthew · 13問 · 1年前

case study 1

case study 1

13問 • 1年前

chap 4

chap 4

Jake Matthew · 12問 · 1年前

chap 4

chap 4

12問 • 1年前

chapter 5

chapter 5

Jake Matthew · 20問 · 1年前

chapter 5

chapter 5

20問 • 1年前

case study 2

case study 2

Jake Matthew · 21問 · 1年前

case study 2

case study 2

21問 • 1年前

case study 3

case study 3

Jake Matthew · 15問 · 1年前

case study 3

case study 3

15問 • 1年前

chap 5 part 2

chap 5 part 2

Jake Matthew · 7問 · 1年前

chap 5 part 2

chap 5 part 2

7問 • 1年前

case study 4

case study 4

Jake Matthew · 19問 · 1年前

case study 4

case study 4

19問 • 1年前

first mass

first mass

Jake Matthew · 13問 · 1年前

first mass

first mass

13問 • 1年前

chap 1

chap 1

Jake Matthew · 6問 · 1年前

chap 1

chap 1

6問 • 1年前

lesson1

lesson1

Jake Matthew · 24問 · 1年前

lesson1

lesson1

24問 • 1年前

chap 2

chap 2

Jake Matthew · 17問 · 1年前

chap 2

chap 2

17問 • 1年前

chap 3

chap 3

Jake Matthew · 8問 · 1年前

chap 3

chap 3

8問 • 1年前

chap 4

chap 4

Jake Matthew · 5問 · 1年前

chap 4

chap 4

5問 • 1年前

chap 5

chap 5

Jake Matthew · 10問 · 1年前

chap 5

chap 5

10問 • 1年前

chap 6

chap 6

Jake Matthew · 7問 · 1年前

chap 6

chap 6

7問 • 1年前

chap 1

chap 1

Jake Matthew · 20問 · 1年前

chap 1

chap 1

20問 • 1年前

chap 3

chap 3

Jake Matthew · 15問 · 1年前

chap 3

chap 3

15問 • 1年前

chap 1

chap 1

Jake Matthew · 16問 · 1年前

chap 1

chap 1

16問 • 1年前

topic 6

topic 6

Jake Matthew · 45問 · 1年前

topic 6

topic 6

45問 • 1年前

evolution

evolution

Jake Matthew · 15問 · 1年前

evolution

evolution

15問 • 1年前

module 3

module 3

Jake Matthew · 27問 · 1年前

module 3

module 3

27問 • 1年前

module 4

module 4

Jake Matthew · 32問 · 1年前

module 4

module 4

32問 • 1年前

module 5

module 5

Jake Matthew · 18問 · 1年前

module 5

module 5

18問 • 1年前

chap 6

chap 6

Jake Matthew · 36問 · 1年前

chap 6

chap 6

36問 • 1年前

chap 7

chap 7

Jake Matthew · 6問 · 1年前

chap 7

chap 7

6問 • 1年前

CHAP 8

CHAP 8

Jake Matthew · 10問 · 1年前

CHAP 8

CHAP 8

10問 • 1年前

chap 8

chap 8

Jake Matthew · 24問 · 1年前

chap 8

chap 8

24問 • 1年前

chap 9

chap 9

Jake Matthew · 44問 · 1年前

chap 9

chap 9

44問 • 1年前

chap 9

chap 9

Jake Matthew · 9問 · 1年前

chap 9

chap 9

9問 • 1年前

chap 11

chap 11

Jake Matthew · 7問 · 1年前

chap 11

chap 11

7問 • 1年前

chap 10

chap 10

Jake Matthew · 30問 · 1年前

chap 10

chap 10

30問 • 1年前

chap 9

chap 9

Jake Matthew · 47問 · 1年前

chap 9

chap 9

47問 • 1年前

chap 6

chap 6

Jake Matthew · 36問 · 1年前

chap 6

chap 6

36問 • 1年前

chap 7

chap 7

Jake Matthew · 6問 · 1年前

chap 7

chap 7

6問 • 1年前

chap 8

chap 8

Jake Matthew · 24問 · 1年前

chap 8

chap 8

24問 • 1年前

chap 10

chap 10

Jake Matthew · 29問 · 1年前

chap 10

chap 10

29問 • 1年前

metamorphosis and articles

metamorphosis and articles

Jake Matthew · 32問 · 1年前

metamorphosis and articles

metamorphosis and articles

32問 • 1年前

agrarian reform

agrarian reform

Jake Matthew · 44問 · 1年前

agrarian reform

agrarian reform

44問 • 1年前

taxation

taxation

Jake Matthew · 28問 · 1年前

taxation

taxation

28問 • 1年前

kj

kj

Jake Matthew · 8問 · 1年前

kj

kj

8問 • 1年前

mod 17

mod 17

Jake Matthew · 14問 · 1年前

mod 17

mod 17

14問 • 1年前

module 18

module 18

Jake Matthew · 22問 · 1年前

module 18

module 18

22問 • 1年前

module 20

module 20

Jake Matthew · 27問 · 1年前

module 20

module 20

27問 • 1年前

chap 1

chap 1

Jake Matthew · 28問 · 1年前

chap 1

chap 1

28問 • 1年前

chap 1

chap 1

Jake Matthew · 22問 · 1年前

chap 1

chap 1

22問 • 1年前

chap 1

chap 1

Jake Matthew · 21問 · 1年前

chap 1

chap 1

21問 • 1年前

chap1

chap1

Jake Matthew · 13問 · 1年前

chap1

chap1

13問 • 1年前

chap 2

chap 2

Jake Matthew · 21問 · 1年前

chap 2

chap 2

21問 • 1年前

chap 3

chap 3

Jake Matthew · 8問 · 1年前

chap 3

chap 3

8問 • 1年前

chap 2

chap 2

Jake Matthew · 18問 · 1年前

chap 2

chap 2

18問 • 1年前

chap 3

chap 3

Jake Matthew · 16問 · 1年前

chap 3

chap 3

16問 • 1年前

chap 4

chap 4

Jake Matthew · 16問 · 1年前

chap 4

chap 4

16問 • 1年前

chap 5

chap 5

Jake Matthew · 13問 · 1年前

chap 5

chap 5

13問 • 1年前

chap 6

chap 6

Jake Matthew · 21問 · 1年前

chap 6

chap 6

21問 • 1年前

chap 2

chap 2

Jake Matthew · 45問 · 1年前

chap 2

chap 2

45問 • 1年前

chap 3

chap 3

Jake Matthew · 33問 · 1年前

chap 3

chap 3

33問 • 1年前

chap 4

chap 4

Jake Matthew · 24問 · 1年前

chap 4

chap 4

24問 • 1年前

chap 5

chap 5

Jake Matthew · 32問 · 1年前

chap 5

chap 5

32問 • 1年前

chap 2

chap 2

Jake Matthew · 18問 · 1年前

chap 2

chap 2

18問 • 1年前

chap 3

chap 3

Jake Matthew · 20問 · 1年前

chap 3

chap 3

20問 • 1年前

chap 4

chap 4

Jake Matthew · 33問 · 1年前

chap 4

chap 4

33問 • 1年前

chap 2

chap 2

Jake Matthew · 17問 · 1年前

chap 2

chap 2

17問 • 1年前

creativity and business idea

creativity and business idea

Jake Matthew · 34問 · 1年前

creativity and business idea

creativity and business idea

34問 • 1年前

chap 5

chap 5

Jake Matthew · 24問 · 1年前

chap 5

chap 5

24問 • 1年前

creativity part 2

creativity part 2

Jake Matthew · 6問 · 1年前

creativity part 2

creativity part 2

6問 • 1年前

chap 4

chap 4

Jake Matthew · 17問 · 1年前

chap 4

chap 4

17問 • 1年前

domestic and international

domestic and international

Jake Matthew · 48問 · 1年前

domestic and international

domestic and international

48問 • 1年前

business plan

business plan

Jake Matthew · 20問 · 1年前

business plan

business plan

20問 • 1年前

Business plan part 2

Business plan part 2

Jake Matthew · 12問 · 1年前

Business plan part 2

Business plan part 2

12問 • 1年前

chap 5

chap 5

Jake Matthew · 25問 · 1年前

chap 5

chap 5

25問 • 1年前

marketing plan

marketing plan

Jake Matthew · 17問 · 1年前

marketing plan

marketing plan

17問 • 1年前

chap 6

chap 6

Jake Matthew · 18問 · 1年前

chap 6

chap 6

18問 • 1年前

chap 7

chap 7

Jake Matthew · 29問 · 1年前

chap 7

chap 7

29問 • 1年前

media research

media research

Jake Matthew · 21問 · 1年前

media research

media research

21問 • 1年前

economic and social aspects of advertising

economic and social aspects of advertising

Jake Matthew · 9問 · 1年前

economic and social aspects of advertising

economic and social aspects of advertising

9問 • 1年前

advertising agency

advertising agency

Jake Matthew · 17問 · 1年前

advertising agency

advertising agency

17問 • 1年前

planning an advertiser campaign

planning an advertiser campaign

Jake Matthew · 20問 · 1年前

planning an advertiser campaign

planning an advertiser campaign

20問 • 1年前

chap 7

chap 7

Jake Matthew · 5問 · 1年前

chap 7

chap 7

5問 • 1年前

chap 8

chap 8

Jake Matthew · 10問 · 1年前

chap 8

chap 8

10問 • 1年前

web store

web store

Jake Matthew · 21問 · 1年前

web store

web store

21問 • 1年前

identifying and understanding customer

identifying and understanding customer

Jake Matthew · 41問 · 1年前

identifying and understanding customer

identifying and understanding customer

41問 • 1年前

advertising creativity

advertising creativity

Jake Matthew · 44問 · 1年前

advertising creativity

advertising creativity

44問 • 1年前

retailing establishing

retailing establishing

Jake Matthew · 39問 · 1年前

retailing establishing

retailing establishing

39問 • 1年前

integrated retail

integrated retail

Jake Matthew · 23問 · 1年前

integrated retail

integrated retail

23問 • 1年前

問題一覧

1

The part of the marketing mix that determines how the value created by a product is divided between the customer and the organization.

price

2

A pricing approach that bases the price of a product on its economic value to the customer.

value pricing

3

This schematic captures the three critical inputs in a value-based pricing decision: True Economic Value (TEV), Perceived Value (PV), and the Cost of Goods Sold (COGS).

value-pricing thermometer

4

The ___ ___ ____that a fully informed buyer assigns to a product, calculated by comparing it to the next-best alternative and factoring in performance differences.

tev

5

The subjective value that a customer perceives a product to have, which often differs from the product's true economic value.

pv

6

The total variable cost of producing a product, which represents the lower bound on the price an organization would be willing to set.

cogs

7

A pricing strategy where a company adds a predetermined markup to the production cost of a product.

cost-plus pricing

8

The ability to set different prices for different customer segments based on their perceived value of the product.

price customization

9

The process of capturing a portion of the value a product creates for the customer, maximizing both company profit and customer satisfaction.

value capture

10

A method for analyzing how different prices and sales volumes impact a firm’s profitability, commonly used to set appropriate price points.

breakeven analysis

11

A technique used to calculate the incremental profit from changes in price or sales volume, helping to optimize profitability.

marginal math

12

The three main elements that influence value pricing decisions: TEV, PV, and COGS, helping define the feasible price range for a product.

feasible price range

13

The concept where a product is priced below its cost temporarily to generate customer interest or market adoption.

penetration pricing

14

A situation where the perceived value of a product is less than its true economic value, potentially due to customer skepticism or lack of awareness.

pv below tev

15

The concept that the value of a product differs across customers due to variations in their specific needs and the context in which they use the product.

customer value variation