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marketing plan

marketing plan

17問 • 1年前

問題一覧

1

The primary focus of the ___ is to provide sufficient knowledge of the environment (national and local market) that can affect marketing strategy decision making. In

industry analysis

2

The entrepreneur should begin this step by first documenting the current strategy of each primary competitor.

competitors analysis

3

involves the gathering of data to determine such information as who will buy the product or service, what is the size of the potential market, what price should be charged, what is the most appropriate distribution channel, and what is the most effective promotion strategy to inform and reach potential customers.

marketing research

4

Market research steps

defining the purpose or objectives gathering data from secondary sources gathering information from primary sources analyzing and interpreting the results

5

Written statement of marketing objectives, strategies, and activities to be followed in business plan

marketing plan

6

Interacting internal and external factors that affect venture’s ability to provide goods and services to meet customer needs

marketing system

7

Combination of product, price, promotion, and distribution and other marketing activities needed to meet marketing objectives

marketing mix

8

Describes past and present business achievements of new venture

situation analysis

9

review of where we have been

situation analysis

10

Specific group of potential customers toward which a venture aims its marketing plan

target market

11

Process of dividing a market into definable and measurable groups for purposes of targeting marketing strategy

market segmentation

12

Statements of level of performance desired by a new venture

marketing goals and objectives

13

Specific activities outlined to meet the venture’s business plan goals and objectives

marketing strategy and action plan

14

This factor provides utility to the consumer; that is, it makes a product convenient to purchase when it is needed.

distribution

15

It is usually necessary for the entrepreneur to inform potential consumers about the product’s availability or to educate the consumer, using advertising media such as print, radio, television, social media, and electronic media

promotion

16

This element of the marketing mix indicates a description of the ____ to be marketed in the new venture.

product or service

17

Prior to setting the price, the entrepreneur, in the majority of situations, will need to consider three important elements: costs, margins or markups, and competition.

pricing

Chap 1

Chap 1

Jake Matthew · 10問 · 1年前

Chap 1

Chap 1

10問 • 1年前

chap 1 part 2

chap 1 part 2

Jake Matthew · 15問 · 1年前

chap 1 part 2

chap 1 part 2

15問 • 1年前

chap 2

chap 2

Jake Matthew · 11問 · 1年前

chap 2

chap 2

11問 • 1年前

galing kay jayson

galing kay jayson

Jake Matthew · 22問 · 1年前

galing kay jayson

galing kay jayson

22問 • 1年前

chap 2 part 2

chap 2 part 2

Jake Matthew · 17問 · 1年前

chap 2 part 2

chap 2 part 2

17問 • 1年前

Chap 1

Chap 1

Jake Matthew · 8問 · 1年前

Chap 1

Chap 1

8問 • 1年前

chap 2

chap 2

Jake Matthew · 26問 · 1年前

chap 2

chap 2

26問 • 1年前

chap 3

chap 3

Jake Matthew · 8問 · 1年前

chap 3

chap 3

8問 • 1年前

chap 3

chap 3

Jake Matthew · 16問 · 1年前

chap 3

chap 3

16問 • 1年前

case study 1

case study 1

Jake Matthew · 13問 · 1年前

case study 1

case study 1

13問 • 1年前

chap 4

chap 4

Jake Matthew · 12問 · 1年前

chap 4

chap 4

12問 • 1年前

chapter 5

chapter 5

Jake Matthew · 20問 · 1年前

chapter 5

chapter 5

20問 • 1年前

case study 2

case study 2

Jake Matthew · 21問 · 1年前

case study 2

case study 2

21問 • 1年前

case study 3

case study 3

Jake Matthew · 15問 · 1年前

case study 3

case study 3

15問 • 1年前

chap 5 part 2

chap 5 part 2

Jake Matthew · 7問 · 1年前

chap 5 part 2

chap 5 part 2

7問 • 1年前

case study 4

case study 4

Jake Matthew · 19問 · 1年前

case study 4

case study 4

19問 • 1年前

first mass

first mass

Jake Matthew · 13問 · 1年前

first mass

first mass

13問 • 1年前

chap 1

chap 1

Jake Matthew · 6問 · 1年前

chap 1

chap 1

6問 • 1年前

lesson1

lesson1

Jake Matthew · 24問 · 1年前

lesson1

lesson1

24問 • 1年前

chap 2

chap 2

Jake Matthew · 17問 · 1年前

chap 2

chap 2

17問 • 1年前

chap 3

chap 3

Jake Matthew · 8問 · 1年前

chap 3

chap 3

8問 • 1年前

chap 4

chap 4

Jake Matthew · 5問 · 1年前

chap 4

chap 4

5問 • 1年前

chap 5

chap 5

Jake Matthew · 10問 · 1年前

chap 5

chap 5

10問 • 1年前

chap 6

chap 6

Jake Matthew · 7問 · 1年前

chap 6

chap 6

7問 • 1年前

chap 1

chap 1

Jake Matthew · 20問 · 1年前

chap 1

chap 1

20問 • 1年前

chap 2

chap 2

Jake Matthew · 15問 · 1年前

chap 2

chap 2

15問 • 1年前

chap 3

chap 3

Jake Matthew · 15問 · 1年前

chap 3

chap 3

15問 • 1年前

chap 1

chap 1

Jake Matthew · 16問 · 1年前

chap 1

chap 1

16問 • 1年前

topic 6

topic 6

Jake Matthew · 45問 · 1年前

topic 6

topic 6

45問 • 1年前

evolution

evolution

Jake Matthew · 15問 · 1年前

evolution

evolution

15問 • 1年前

module 3

module 3

Jake Matthew · 27問 · 1年前

module 3

module 3

27問 • 1年前

module 4

module 4

Jake Matthew · 32問 · 1年前

module 4

module 4

32問 • 1年前

module 5

module 5

Jake Matthew · 18問 · 1年前

module 5

module 5

18問 • 1年前

chap 6

chap 6

Jake Matthew · 36問 · 1年前

chap 6

chap 6

36問 • 1年前

chap 7

chap 7

Jake Matthew · 6問 · 1年前

chap 7

chap 7

6問 • 1年前

CHAP 8

CHAP 8

Jake Matthew · 10問 · 1年前

CHAP 8

CHAP 8

10問 • 1年前

chap 8

chap 8

Jake Matthew · 24問 · 1年前

chap 8

chap 8

24問 • 1年前

chap 9

chap 9

Jake Matthew · 44問 · 1年前

chap 9

chap 9

44問 • 1年前

chap 9

chap 9

Jake Matthew · 9問 · 1年前

chap 9

chap 9

9問 • 1年前

chap 11

chap 11

Jake Matthew · 7問 · 1年前

chap 11

chap 11

7問 • 1年前

chap 10

chap 10

Jake Matthew · 30問 · 1年前

chap 10

chap 10

30問 • 1年前

chap 9

chap 9

Jake Matthew · 47問 · 1年前

chap 9

chap 9

47問 • 1年前

chap 6

chap 6

Jake Matthew · 36問 · 1年前

chap 6

chap 6

36問 • 1年前

chap 7

chap 7

Jake Matthew · 6問 · 1年前

chap 7

chap 7

6問 • 1年前

chap 8

chap 8

Jake Matthew · 24問 · 1年前

chap 8

chap 8

24問 • 1年前

chap 10

chap 10

Jake Matthew · 29問 · 1年前

chap 10

chap 10

29問 • 1年前

metamorphosis and articles

metamorphosis and articles

Jake Matthew · 32問 · 1年前

metamorphosis and articles

metamorphosis and articles

32問 • 1年前

agrarian reform

agrarian reform

Jake Matthew · 44問 · 1年前

agrarian reform

agrarian reform

44問 • 1年前

taxation

taxation

Jake Matthew · 28問 · 1年前

taxation

taxation

28問 • 1年前

kj

kj

Jake Matthew · 8問 · 1年前

kj

kj

8問 • 1年前

mod 17

mod 17

Jake Matthew · 14問 · 1年前

mod 17

mod 17

14問 • 1年前

module 18

module 18

Jake Matthew · 22問 · 1年前

module 18

module 18

22問 • 1年前

module 20

module 20

Jake Matthew · 27問 · 1年前

module 20

module 20

27問 • 1年前

chap 1

chap 1

Jake Matthew · 28問 · 1年前

chap 1

chap 1

28問 • 1年前

chap 1

chap 1

Jake Matthew · 22問 · 1年前

chap 1

chap 1

22問 • 1年前

chap 1

chap 1

Jake Matthew · 21問 · 1年前

chap 1

chap 1

21問 • 1年前

chap1

chap1

Jake Matthew · 13問 · 1年前

chap1

chap1

13問 • 1年前

chap 2

chap 2

Jake Matthew · 21問 · 1年前

chap 2

chap 2

21問 • 1年前

chap 3

chap 3

Jake Matthew · 8問 · 1年前

chap 3

chap 3

8問 • 1年前

chap 2

chap 2

Jake Matthew · 18問 · 1年前

chap 2

chap 2

18問 • 1年前

chap 3

chap 3

Jake Matthew · 16問 · 1年前

chap 3

chap 3

16問 • 1年前

chap 4

chap 4

Jake Matthew · 16問 · 1年前

chap 4

chap 4

16問 • 1年前

chap 5

chap 5

Jake Matthew · 13問 · 1年前

chap 5

chap 5

13問 • 1年前

chap 6

chap 6

Jake Matthew · 21問 · 1年前

chap 6

chap 6

21問 • 1年前

chap 2

chap 2

Jake Matthew · 45問 · 1年前

chap 2

chap 2

45問 • 1年前

chap 3

chap 3

Jake Matthew · 33問 · 1年前

chap 3

chap 3

33問 • 1年前

chap 4

chap 4

Jake Matthew · 24問 · 1年前

chap 4

chap 4

24問 • 1年前

chap 5

chap 5

Jake Matthew · 32問 · 1年前

chap 5

chap 5

32問 • 1年前

chap 2

chap 2

Jake Matthew · 18問 · 1年前

chap 2

chap 2

18問 • 1年前

chap 3

chap 3

Jake Matthew · 20問 · 1年前

chap 3

chap 3

20問 • 1年前

chap 4

chap 4

Jake Matthew · 33問 · 1年前

chap 4

chap 4

33問 • 1年前

chap 2

chap 2

Jake Matthew · 17問 · 1年前

chap 2

chap 2

17問 • 1年前

creativity and business idea

creativity and business idea

Jake Matthew · 34問 · 1年前

creativity and business idea

creativity and business idea

34問 • 1年前

chap 5

chap 5

Jake Matthew · 24問 · 1年前

chap 5

chap 5

24問 • 1年前

creativity part 2

creativity part 2

Jake Matthew · 6問 · 1年前

creativity part 2

creativity part 2

6問 • 1年前

chap 4

chap 4

Jake Matthew · 17問 · 1年前

chap 4

chap 4

17問 • 1年前

domestic and international

domestic and international

Jake Matthew · 48問 · 1年前

domestic and international

domestic and international

48問 • 1年前

business plan

business plan

Jake Matthew · 20問 · 1年前

business plan

business plan

20問 • 1年前

Business plan part 2

Business plan part 2

Jake Matthew · 12問 · 1年前

Business plan part 2

Business plan part 2

12問 • 1年前

chap 5

chap 5

Jake Matthew · 25問 · 1年前

chap 5

chap 5

25問 • 1年前

chap 6

chap 6

Jake Matthew · 18問 · 1年前

chap 6

chap 6

18問 • 1年前

chap 7

chap 7

Jake Matthew · 29問 · 1年前

chap 7

chap 7

29問 • 1年前

media research

media research

Jake Matthew · 21問 · 1年前

media research

media research

21問 • 1年前

economic and social aspects of advertising

economic and social aspects of advertising

Jake Matthew · 9問 · 1年前

economic and social aspects of advertising

economic and social aspects of advertising

9問 • 1年前

advertising agency

advertising agency

Jake Matthew · 17問 · 1年前

advertising agency

advertising agency

17問 • 1年前

planning an advertiser campaign

planning an advertiser campaign

Jake Matthew · 20問 · 1年前

planning an advertiser campaign

planning an advertiser campaign

20問 • 1年前

chap 7

chap 7

Jake Matthew · 5問 · 1年前

chap 7

chap 7

5問 • 1年前

chap 8

chap 8

Jake Matthew · 10問 · 1年前

chap 8

chap 8

10問 • 1年前

web store

web store

Jake Matthew · 21問 · 1年前

web store

web store

21問 • 1年前

identifying and understanding customer

identifying and understanding customer

Jake Matthew · 41問 · 1年前

identifying and understanding customer

identifying and understanding customer

41問 • 1年前

advertising creativity

advertising creativity

Jake Matthew · 44問 · 1年前

advertising creativity

advertising creativity

44問 • 1年前

retailing establishing

retailing establishing

Jake Matthew · 39問 · 1年前

retailing establishing

retailing establishing

39問 • 1年前

integrated retail

integrated retail

Jake Matthew · 23問 · 1年前

integrated retail

integrated retail

23問 • 1年前

問題一覧

1

The primary focus of the ___ is to provide sufficient knowledge of the environment (national and local market) that can affect marketing strategy decision making. In

industry analysis

2

The entrepreneur should begin this step by first documenting the current strategy of each primary competitor.

competitors analysis

3

involves the gathering of data to determine such information as who will buy the product or service, what is the size of the potential market, what price should be charged, what is the most appropriate distribution channel, and what is the most effective promotion strategy to inform and reach potential customers.

marketing research

4

Market research steps

defining the purpose or objectives gathering data from secondary sources gathering information from primary sources analyzing and interpreting the results

5

Written statement of marketing objectives, strategies, and activities to be followed in business plan

marketing plan

6

Interacting internal and external factors that affect venture’s ability to provide goods and services to meet customer needs

marketing system

7

Combination of product, price, promotion, and distribution and other marketing activities needed to meet marketing objectives

marketing mix

8

Describes past and present business achievements of new venture

situation analysis

9

review of where we have been

situation analysis

10

Specific group of potential customers toward which a venture aims its marketing plan

target market

11

Process of dividing a market into definable and measurable groups for purposes of targeting marketing strategy

market segmentation

12

Statements of level of performance desired by a new venture

marketing goals and objectives

13

Specific activities outlined to meet the venture’s business plan goals and objectives

marketing strategy and action plan

14

This factor provides utility to the consumer; that is, it makes a product convenient to purchase when it is needed.

distribution

15

It is usually necessary for the entrepreneur to inform potential consumers about the product’s availability or to educate the consumer, using advertising media such as print, radio, television, social media, and electronic media

promotion

16

This element of the marketing mix indicates a description of the ____ to be marketed in the new venture.

product or service

17

Prior to setting the price, the entrepreneur, in the majority of situations, will need to consider three important elements: costs, margins or markups, and competition.

pricing