chap 4

通報

問題一覧

is the basic format or structure of a business.

retail institution

A Classification Method for Retail Institutions

- ownership - store-based retail strategy mix - non-store based retail strategy mix and nontraditional retailing

Ownership (6)

• Independent • Chain • Franchise • Leased department • Vertical marketing system • Consumer cooperative

retailer owns one retail unit

independent

retailer operates multiple outlets (store units) under common ownership; it usually engages in some level of centralized (or coordinated) purchasing and decision making

chain

involves a contractual arrangement between a franchisor (a manufacturer, whole- saler, or service sponsor) and a retail franchisee, which allows the franchisee to conduct business under an established name and according to a given pattern of business.

franchising

In _____, a franchisee acquires the identity of a franchisor by agreeing to sell the latter’s products and/or operate under the latter’s name.

product/trademark franchising

there is a more interactive relationship between a franchisor and a franchisee. The franchisee receives assistance on site location, quality control

business format franchising

three structural arrangements dominate retail franchising:

manufacturer-retailer wholesaler-retailer service sponsor- retailer

A manufacturer gives independent franchisees the right to sell goods and related services through a licensing agreement.

manufacturer-retailer

Wholesaler-retailer (2)

voluntary and cooperative

A wholesaler sets up a franchise system and grants franchises to individual retailers.

voluntary

A group of retailers sets up a franchise system and shares the ownership and operations of a wholesaling organization.

cooperative

A service firm licenses individual retailers so they can offer specific service packages to consumers.

service sponsor-retailer

Selected Factors for Prospective Franchisees to Consider (3)

Costs franchisor controls contractual obligations

is a department in a retail store—usually a department, discount, or specialty store—that is rented to an outside party

leased department

Stores within the store

leased department

consists of all the levels of independently owned businesses along a channel of distribution.

vertical marketing system

Goods and services are normally distributed through one of these systems: (3)

independent partially integrated fully integrated

there are three levels of independently owned firms: manufacturers, wholesalers, and retailers. Such a system is most often used if manufacturers or retailers are small, intensive distribution is sought, customers are widely dispersed, unit sales are high, company resources are low, channel members seek to share costs and risks, and task specialization is desirable. ______ are used by many stationery stores, gift shops, hardware stores, food stores, drugstores, and many other firms.

independent vertical marketing system

two independently owned businesses along a channel perform all production and distribution functions

partially integrated system

one firm performs all production and distribution functions. The firm has total control over its strategy, direct customer contact, and exclusivity over its offering; it also keeps all profits.

fully integrated system

(a form of multichannel retailing) and engage in more than one type of distribution arrangement. Thus, firms appeal to different consumers, increase sales, share some costs, and retain a lot of strategic control

dual marketing

is a retail firm owned by its customer members. A group of consumers invests, elects officers, manages operations, and shares the profits or savings that accrue.

consumer cooperative

Chap 1

Chap 1

chap 1 part 2

chap 1 part 2

chap 2

Jake Matthew · 11問 · 1年前

chap 2

11問 • 1年前

galing kay jayson

Jake Matthew · 22問 · 1年前

galing kay jayson

22問 • 1年前

chap 2 part 2

chap 2 part 2

Chap 1

Chap 1

chap 2

Jake Matthew · 26問 · 1年前

chap 2

26問 • 1年前

chap 3

chap 3

chap 3

chap 3

case study 1

case study 1

chap 4

Jake Matthew · 12問 · 1年前

chap 4

12問 • 1年前

chapter 5

chapter 5

case study 2

case study 2

case study 3

case study 3

chap 5 part 2

Jake Matthew · 7問 · 1年前

chap 5 part 2

7問 • 1年前

case study 4

Jake Matthew · 19問 · 1年前

case study 4

19問 • 1年前

first mass

first mass

chap 1

chap 1

lesson1

lesson1

chap 2

chap 2

chap 3

chap 3

chap 4

Jake Matthew · 5問 · 1年前

chap 4

5問 • 1年前

chap 5

chap 5

chap 6

Jake Matthew · 7問 · 1年前

chap 6

7問 • 1年前

chap 1

chap 1

chap 2

chap 2

chap 3

chap 3

chap 1

chap 1

topic 6

Jake Matthew · 45問 · 1年前

topic 6

45問 • 1年前

evolution

evolution

module 3

Jake Matthew · 27問 · 1年前

module 3

27問 • 1年前

module 4

Jake Matthew · 32問 · 1年前

module 4

32問 • 1年前

module 5

module 5

chap 6

Jake Matthew · 36問 · 1年前

chap 6

36問 • 1年前

chap 7

chap 7

CHAP 8

CHAP 8

chap 8

chap 8

chap 9

Jake Matthew · 44問 · 1年前

chap 9

44問 • 1年前

chap 9

Jake Matthew · 9問 · 1年前

chap 9

9問 • 1年前

chap 11

Jake Matthew · 7問 · 1年前

chap 11

7問 • 1年前

chap 10

Jake Matthew · 30問 · 1年前

chap 10

30問 • 1年前

chap 9

Jake Matthew · 47問 · 1年前

chap 9

47問 • 1年前

chap 6

Jake Matthew · 36問 · 1年前

chap 6

36問 • 1年前

chap 7

chap 7

chap 8

chap 8

chap 10

Jake Matthew · 29問 · 1年前

chap 10

29問 • 1年前

metamorphosis and articles

Jake Matthew · 32問 · 1年前

metamorphosis and articles

32問 • 1年前

agrarian reform

Jake Matthew · 44問 · 1年前

agrarian reform

44問 • 1年前

taxation

Jake Matthew · 28問 · 1年前

taxation

28問 • 1年前

mod 17

Jake Matthew · 14問 · 1年前

mod 17

14問 • 1年前

module 18

Jake Matthew · 22問 · 1年前

module 18

22問 • 1年前

module 20

Jake Matthew · 27問 · 1年前

module 20

27問 • 1年前

chap 1

Jake Matthew · 28問 · 1年前

chap 1

28問 • 1年前

chap 1

Jake Matthew · 22問 · 1年前

chap 1

22問 • 1年前

chap 1

chap 1

chap1

chap1

chap 2

chap 2

chap 3

chap 3

chap 2

chap 2

chap 3

chap 3

chap 4

chap 4

chap 5

chap 5

chap 6

chap 6

chap 2

Jake Matthew · 45問 · 1年前

chap 2

45問 • 1年前

chap 3

Jake Matthew · 33問 · 1年前

chap 3

33問 • 1年前

chap 5

Jake Matthew · 32問 · 1年前

chap 5

32問 • 1年前

chap 2

chap 2

chap 3

chap 3

chap 4

Jake Matthew · 33問 · 1年前

chap 4

33問 • 1年前

chap 2

chap 2

creativity and business idea

Jake Matthew · 34問 · 1年前

creativity and business idea

34問 • 1年前

chap 5

chap 5

creativity part 2

creativity part 2

chap 4

chap 4

domestic and international

Jake Matthew · 48問 · 1年前

domestic and international

48問 • 1年前

business plan

business plan

Business plan part 2

Jake Matthew · 12問 · 1年前

Business plan part 2

12問 • 1年前

chap 5

Jake Matthew · 25問 · 1年前

chap 5

25問 • 1年前

marketing plan

marketing plan

chap 6

chap 6

chap 7

Jake Matthew · 29問 · 1年前

chap 7

29問 • 1年前

media research

media research

economic and social aspects of advertising

Jake Matthew · 9問 · 1年前

economic and social aspects of advertising

9問 • 1年前

advertising agency

advertising agency

planning an advertiser campaign

planning an advertiser campaign

chap 7

Jake Matthew · 5問 · 1年前

chap 7

5問 • 1年前

chap 8

chap 8

web store

web store

identifying and understanding customer

Jake Matthew · 41問 · 1年前

identifying and understanding customer

41問 • 1年前

advertising creativity

Jake Matthew · 44問 · 1年前

advertising creativity

44問 • 1年前

retailing establishing

Jake Matthew · 39問 · 1年前

retailing establishing

39問 • 1年前

integrated retail

Jake Matthew · 23問 · 1年前

integrated retail

23問 • 1年前