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chap 2

chap 2

18問 • 1年前

問題一覧

1

is a simple concept. It ensures that all forms of communications and messages are carefully linked together

integrated marketing communications

2

According to American Association of Advertising Agencies ___ is a “concept of marketing communication planning that recognises the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication discipline”

IMC

3

tools of IMC (9)

Advertising Publicity Public Relation Sales Promotion Personal Selling Packaging Internet Trade Fair & Exhibition Sponsorship

4

is a non-personal presentation of an idea or a product (where as personal selling or salesmanship help in personal promotional.)

advertising

5

It creates an active role in integrated marketing communication mix as it creates: (4)

good image top of the mind awareness counterclaim the competitors reinforce positive attitude

6

is the non-personal presentation. It originates from the desk of the editor. It aims at only informing the public about the events, person, firm etc.

publicity

7

is defined as a management function which identifies, establishes, and maintains mutually beneficial relationships between an organization and the publics

public relations

8

are direct inducements that offer extra incentives to enhance or accelerate the product's movement from producer to consume

sales promotion

9

includes all person-to-person contact with customers with the purpose of introducing the product to the customer, convincing him or her of the product's value, and closing the sale.

personal selling

10

A properly designed ___ can induce the prospects to buy the product. A well designed ___ can communicate the type and quality of the product.

packaging

11

Just as direct marketing has become a prominent player in the promotional mix, so too has the __.

internet

12

is the term used to describe the act of selling goods and services over the Internet.

e-commerce

13

increase awareness of a company or product, build loyalty with a specific target audience, help differentiate a product from its competitors, provide merchandising opportunities, demonstrate commitment to a community or ethnic group, or impact the bottom line.

sponsorships

14

It is one of the oldest forms of promoting the sales of products

trade shows and exhibition

15

Importance of IMC (6)

awareness information to increase sales to inform the intermediaries expansion of the market more specialized media

16

STEPS INVOLVED IN FRAMING INTEGRATED MARKETING COMMUNICATION : (8)

identification of target audience determining the communication objectives determining the message selecting the communication channel determining the budget promotion mix decision implementation of promotion mix follow up

17

Selecting the communication channel (2)

personal and non personal communication channel

18

non personal communication channels:4

print media broadcast electronic display media

Chap 1

Chap 1

Jake Matthew · 10問 · 1年前

Chap 1

Chap 1

10問 • 1年前

chap 1 part 2

chap 1 part 2

Jake Matthew · 15問 · 1年前

chap 1 part 2

chap 1 part 2

15問 • 1年前

chap 2

chap 2

Jake Matthew · 11問 · 1年前

chap 2

chap 2

11問 • 1年前

galing kay jayson

galing kay jayson

Jake Matthew · 22問 · 1年前

galing kay jayson

galing kay jayson

22問 • 1年前

chap 2 part 2

chap 2 part 2

Jake Matthew · 17問 · 1年前

chap 2 part 2

chap 2 part 2

17問 • 1年前

Chap 1

Chap 1

Jake Matthew · 8問 · 1年前

Chap 1

Chap 1

8問 • 1年前

chap 2

chap 2

Jake Matthew · 26問 · 1年前

chap 2

chap 2

26問 • 1年前

chap 3

chap 3

Jake Matthew · 8問 · 1年前

chap 3

chap 3

8問 • 1年前

chap 3

chap 3

Jake Matthew · 16問 · 1年前

chap 3

chap 3

16問 • 1年前

case study 1

case study 1

Jake Matthew · 13問 · 1年前

case study 1

case study 1

13問 • 1年前

chap 4

chap 4

Jake Matthew · 12問 · 1年前

chap 4

chap 4

12問 • 1年前

chapter 5

chapter 5

Jake Matthew · 20問 · 1年前

chapter 5

chapter 5

20問 • 1年前

case study 2

case study 2

Jake Matthew · 21問 · 1年前

case study 2

case study 2

21問 • 1年前

case study 3

case study 3

Jake Matthew · 15問 · 1年前

case study 3

case study 3

15問 • 1年前

chap 5 part 2

chap 5 part 2

Jake Matthew · 7問 · 1年前

chap 5 part 2

chap 5 part 2

7問 • 1年前

case study 4

case study 4

Jake Matthew · 19問 · 1年前

case study 4

case study 4

19問 • 1年前

first mass

first mass

Jake Matthew · 13問 · 1年前

first mass

first mass

13問 • 1年前

chap 1

chap 1

Jake Matthew · 6問 · 1年前

chap 1

chap 1

6問 • 1年前

lesson1

lesson1

Jake Matthew · 24問 · 1年前

lesson1

lesson1

24問 • 1年前

chap 2

chap 2

Jake Matthew · 17問 · 1年前

chap 2

chap 2

17問 • 1年前

chap 3

chap 3

Jake Matthew · 8問 · 1年前

chap 3

chap 3

8問 • 1年前

chap 4

chap 4

Jake Matthew · 5問 · 1年前

chap 4

chap 4

5問 • 1年前

chap 5

chap 5

Jake Matthew · 10問 · 1年前

chap 5

chap 5

10問 • 1年前

chap 6

chap 6

Jake Matthew · 7問 · 1年前

chap 6

chap 6

7問 • 1年前

chap 1

chap 1

Jake Matthew · 20問 · 1年前

chap 1

chap 1

20問 • 1年前

chap 2

chap 2

Jake Matthew · 15問 · 1年前

chap 2

chap 2

15問 • 1年前

chap 3

chap 3

Jake Matthew · 15問 · 1年前

chap 3

chap 3

15問 • 1年前

chap 1

chap 1

Jake Matthew · 16問 · 1年前

chap 1

chap 1

16問 • 1年前

topic 6

topic 6

Jake Matthew · 45問 · 1年前

topic 6

topic 6

45問 • 1年前

evolution

evolution

Jake Matthew · 15問 · 1年前

evolution

evolution

15問 • 1年前

module 3

module 3

Jake Matthew · 27問 · 1年前

module 3

module 3

27問 • 1年前

module 4

module 4

Jake Matthew · 32問 · 1年前

module 4

module 4

32問 • 1年前

module 5

module 5

Jake Matthew · 18問 · 1年前

module 5

module 5

18問 • 1年前

chap 6

chap 6

Jake Matthew · 36問 · 1年前

chap 6

chap 6

36問 • 1年前

chap 7

chap 7

Jake Matthew · 6問 · 1年前

chap 7

chap 7

6問 • 1年前

CHAP 8

CHAP 8

Jake Matthew · 10問 · 1年前

CHAP 8

CHAP 8

10問 • 1年前

chap 8

chap 8

Jake Matthew · 24問 · 1年前

chap 8

chap 8

24問 • 1年前

chap 9

chap 9

Jake Matthew · 44問 · 1年前

chap 9

chap 9

44問 • 1年前

chap 9

chap 9

Jake Matthew · 9問 · 1年前

chap 9

chap 9

9問 • 1年前

chap 11

chap 11

Jake Matthew · 7問 · 1年前

chap 11

chap 11

7問 • 1年前

chap 10

chap 10

Jake Matthew · 30問 · 1年前

chap 10

chap 10

30問 • 1年前

chap 9

chap 9

Jake Matthew · 47問 · 1年前

chap 9

chap 9

47問 • 1年前

chap 6

chap 6

Jake Matthew · 36問 · 1年前

chap 6

chap 6

36問 • 1年前

chap 7

chap 7

Jake Matthew · 6問 · 1年前

chap 7

chap 7

6問 • 1年前

chap 8

chap 8

Jake Matthew · 24問 · 1年前

chap 8

chap 8

24問 • 1年前

chap 10

chap 10

Jake Matthew · 29問 · 1年前

chap 10

chap 10

29問 • 1年前

metamorphosis and articles

metamorphosis and articles

Jake Matthew · 32問 · 1年前

metamorphosis and articles

metamorphosis and articles

32問 • 1年前

agrarian reform

agrarian reform

Jake Matthew · 44問 · 1年前

agrarian reform

agrarian reform

44問 • 1年前

taxation

taxation

Jake Matthew · 28問 · 1年前

taxation

taxation

28問 • 1年前

kj

kj

Jake Matthew · 8問 · 1年前

kj

kj

8問 • 1年前

mod 17

mod 17

Jake Matthew · 14問 · 1年前

mod 17

mod 17

14問 • 1年前

module 18

module 18

Jake Matthew · 22問 · 1年前

module 18

module 18

22問 • 1年前

module 20

module 20

Jake Matthew · 27問 · 1年前

module 20

module 20

27問 • 1年前

chap 1

chap 1

Jake Matthew · 28問 · 1年前

chap 1

chap 1

28問 • 1年前

chap 1

chap 1

Jake Matthew · 22問 · 1年前

chap 1

chap 1

22問 • 1年前

chap 1

chap 1

Jake Matthew · 21問 · 1年前

chap 1

chap 1

21問 • 1年前

chap1

chap1

Jake Matthew · 13問 · 1年前

chap1

chap1

13問 • 1年前

chap 2

chap 2

Jake Matthew · 21問 · 1年前

chap 2

chap 2

21問 • 1年前

chap 3

chap 3

Jake Matthew · 8問 · 1年前

chap 3

chap 3

8問 • 1年前

chap 2

chap 2

Jake Matthew · 18問 · 1年前

chap 2

chap 2

18問 • 1年前

chap 3

chap 3

Jake Matthew · 16問 · 1年前

chap 3

chap 3

16問 • 1年前

chap 4

chap 4

Jake Matthew · 16問 · 1年前

chap 4

chap 4

16問 • 1年前

chap 5

chap 5

Jake Matthew · 13問 · 1年前

chap 5

chap 5

13問 • 1年前

chap 6

chap 6

Jake Matthew · 21問 · 1年前

chap 6

chap 6

21問 • 1年前

chap 2

chap 2

Jake Matthew · 45問 · 1年前

chap 2

chap 2

45問 • 1年前

chap 3

chap 3

Jake Matthew · 33問 · 1年前

chap 3

chap 3

33問 • 1年前

chap 4

chap 4

Jake Matthew · 24問 · 1年前

chap 4

chap 4

24問 • 1年前

chap 5

chap 5

Jake Matthew · 32問 · 1年前

chap 5

chap 5

32問 • 1年前

chap 3

chap 3

Jake Matthew · 20問 · 1年前

chap 3

chap 3

20問 • 1年前

chap 4

chap 4

Jake Matthew · 33問 · 1年前

chap 4

chap 4

33問 • 1年前

chap 2

chap 2

Jake Matthew · 17問 · 1年前

chap 2

chap 2

17問 • 1年前

creativity and business idea

creativity and business idea

Jake Matthew · 34問 · 1年前

creativity and business idea

creativity and business idea

34問 • 1年前

chap 5

chap 5

Jake Matthew · 24問 · 1年前

chap 5

chap 5

24問 • 1年前

creativity part 2

creativity part 2

Jake Matthew · 6問 · 1年前

creativity part 2

creativity part 2

6問 • 1年前

chap 4

chap 4

Jake Matthew · 17問 · 1年前

chap 4

chap 4

17問 • 1年前

domestic and international

domestic and international

Jake Matthew · 48問 · 1年前

domestic and international

domestic and international

48問 • 1年前

business plan

business plan

Jake Matthew · 20問 · 1年前

business plan

business plan

20問 • 1年前

Business plan part 2

Business plan part 2

Jake Matthew · 12問 · 1年前

Business plan part 2

Business plan part 2

12問 • 1年前

chap 5

chap 5

Jake Matthew · 25問 · 1年前

chap 5

chap 5

25問 • 1年前

marketing plan

marketing plan

Jake Matthew · 17問 · 1年前

marketing plan

marketing plan

17問 • 1年前

chap 6

chap 6

Jake Matthew · 18問 · 1年前

chap 6

chap 6

18問 • 1年前

chap 7

chap 7

Jake Matthew · 29問 · 1年前

chap 7

chap 7

29問 • 1年前

media research

media research

Jake Matthew · 21問 · 1年前

media research

media research

21問 • 1年前

economic and social aspects of advertising

economic and social aspects of advertising

Jake Matthew · 9問 · 1年前

economic and social aspects of advertising

economic and social aspects of advertising

9問 • 1年前

advertising agency

advertising agency

Jake Matthew · 17問 · 1年前

advertising agency

advertising agency

17問 • 1年前

planning an advertiser campaign

planning an advertiser campaign

Jake Matthew · 20問 · 1年前

planning an advertiser campaign

planning an advertiser campaign

20問 • 1年前

chap 7

chap 7

Jake Matthew · 5問 · 1年前

chap 7

chap 7

5問 • 1年前

chap 8

chap 8

Jake Matthew · 10問 · 1年前

chap 8

chap 8

10問 • 1年前

web store

web store

Jake Matthew · 21問 · 1年前

web store

web store

21問 • 1年前

identifying and understanding customer

identifying and understanding customer

Jake Matthew · 41問 · 1年前

identifying and understanding customer

identifying and understanding customer

41問 • 1年前

advertising creativity

advertising creativity

Jake Matthew · 44問 · 1年前

advertising creativity

advertising creativity

44問 • 1年前

retailing establishing

retailing establishing

Jake Matthew · 39問 · 1年前

retailing establishing

retailing establishing

39問 • 1年前

integrated retail

integrated retail

Jake Matthew · 23問 · 1年前

integrated retail

integrated retail

23問 • 1年前

問題一覧

1

is a simple concept. It ensures that all forms of communications and messages are carefully linked together

integrated marketing communications

2

According to American Association of Advertising Agencies ___ is a “concept of marketing communication planning that recognises the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication discipline”

IMC

3

tools of IMC (9)

Advertising Publicity Public Relation Sales Promotion Personal Selling Packaging Internet Trade Fair & Exhibition Sponsorship

4

is a non-personal presentation of an idea or a product (where as personal selling or salesmanship help in personal promotional.)

advertising

5

It creates an active role in integrated marketing communication mix as it creates: (4)

good image top of the mind awareness counterclaim the competitors reinforce positive attitude

6

is the non-personal presentation. It originates from the desk of the editor. It aims at only informing the public about the events, person, firm etc.

publicity

7

is defined as a management function which identifies, establishes, and maintains mutually beneficial relationships between an organization and the publics

public relations

8

are direct inducements that offer extra incentives to enhance or accelerate the product's movement from producer to consume

sales promotion

9

includes all person-to-person contact with customers with the purpose of introducing the product to the customer, convincing him or her of the product's value, and closing the sale.

personal selling

10

A properly designed ___ can induce the prospects to buy the product. A well designed ___ can communicate the type and quality of the product.

packaging

11

Just as direct marketing has become a prominent player in the promotional mix, so too has the __.

internet

12

is the term used to describe the act of selling goods and services over the Internet.

e-commerce

13

increase awareness of a company or product, build loyalty with a specific target audience, help differentiate a product from its competitors, provide merchandising opportunities, demonstrate commitment to a community or ethnic group, or impact the bottom line.

sponsorships

14

It is one of the oldest forms of promoting the sales of products

trade shows and exhibition

15

Importance of IMC (6)

awareness information to increase sales to inform the intermediaries expansion of the market more specialized media

16

STEPS INVOLVED IN FRAMING INTEGRATED MARKETING COMMUNICATION : (8)

identification of target audience determining the communication objectives determining the message selecting the communication channel determining the budget promotion mix decision implementation of promotion mix follow up

17

Selecting the communication channel (2)

personal and non personal communication channel

18

non personal communication channels:4

print media broadcast electronic display media