creativity and business idea

34問 • 1年前

問題一覧

sources of new ideas (5)

consumer existing products and services distribution channels federal government research and development

Potential and nascent entrepreneurs should always pay close attention to potential cus- tomers.

consumer

The largest source of new ideas is the entrepreneur’s own “______” efforts, which may be a formal endeavor connected with one’s current employment or an informal one in a basement or garage.

research and development

The entrepreneur can use several methods to help generate and test new ideas, such as : (4)

focus groups brainstorming brainwriting problem inventory analysis

Groups of individuals providing information in a structured format

focus groups

A group method for obtaining new ideas and solutions

brainstorming

The ___ method stimulates people to be creative by meeting with others and participating in an organized group experienc

brainstorming

___ is a form of written brainstorming

brainwriting

A method for obtaining new ideas and solutions by focusing on problems

problem inventory analysis

A method for obtaining new ideas focusing on the parameters

creative problem solving

Creative Problem-Solving Techniques (11)

• Brainstorming • Reverse brainstorming • Brainwriting • Gordon method • Checklist method • Free association • Forced relationships • Collective notebook method • Attribute listing method • Big-dream approach • Parameter analysis

A group method for obtaining new ideas focusing on the negative

reverse brainstorming

Method for developing new ideas when the individuals are unaware of the problem

gordon method

Developing a new idea through a list of related issues

checklist method

Developing a new idea through a chain of word associations

free association

as the name implies, is the process of forcing relationships among some product combinations.

forced relationship

Developing a new idea by group members regularly recording ideas. a small notebook that easily fits in a pocket—containing a statement of the problem, blank pages, and any pertinent background data—is distributed.

collective notebook method

Developing a new idea by looking at the positives and negatives. is an idea-finding technique that has the entrepreneur list the attributes of an item or problem and then look at each from a variety of viewpoints.

attribute listening

Developing a new idea by thinking without constraints.

big-dream approach

Developing a new idea by focusing on parameter identification and creative synthesis

parameter analysis

is the key to the economic development of any company, region of a country, or country itself

innovation

types of innovation (decreasing) (3)

breakthrough innovation technological innovation ordinary innovation

One of the dilemmas faced by entrepreneurs is defining a “___” product/service or identifying what is actually new or unique in an idea.

new

Classification of New Products (2)

from a consumers viewpoint from a firms viewpoint

The stages in developing a new product

product planning and development process

Promising new product/service ideas should be identified and impractical ones eliminated in the ___

idea stage

In the ____, the refined idea is tested to determine consumer acceptance.

concept stage

in ____, consumer reaction to the physical product/service is determined

product development stage

in which a group of potential consumers is given product samples. Participants keep a record of their use of the product and comment on its virtues and deficiencies. This technique is more applicable for product ideas and works for only some service ideas.

consumer panel

Final stage before commercialization in product development process. This last step in the evaluation process, the test ____, provides actual sales results, which indicate the acceptance level of consumers.

test marketing stage

___ offers the entrepreneur the opportunity to be very creative and innovative. Its importance is indicated in the increasing amount of both business-to-business and business-to-consumer e-commerce sales. E-commerce (Internet spending) continues to increase on an annual basis.

e-commerce

____ is increasingly used by corporations to extend their marketing and sales channels, and as the basis for some new ventures

electronic commerce

In developing a __, the most important question an entrepreneur needs to ask is: who is the audience?

web site

___ are computer programs developed for smartphones that can be downloaded from an online store of the company that owns the mobile operating system.

mobile apps

Chap 1

Jake Matthew · 10問 · 1年前

Chap 1