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chap1

chap1

13問 • 1年前

問題一覧

1

is the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profi t.

international marketing

2

can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives

controllable elements

3

the international marketing task

controllable and uncontrollable circle

4

Controllable elements (6)

firm characteristics price promotion product channels of distribution research

5

uncontrollable (domestic environment) (3)

political/legal forces competitive structure economic climate

6

Uncontrollable (foreign environment) 7

political/legal forces economic forces cultural forces competitive structures geography and infrastructure level of technology structure of distribution

7

is an unconscious reference to one’s own cultural values, experiences, and knowledge as a basis for decisions.

self-reference criterion (src)

8

also involves knowledge of world market potentials and global economic, social, and political trends

global awareness

9

A company in this stage does not actively cultivate customers outside national boundaries; however, this company’s products may reach foreign markets.

no direct foreign investment

10

Temporary surpluses caused by variations in production levels or demand may result in infrequent marketing overseas

infrequent foreign marketing

11

At this level, the fi rm has permanent productive capacity devoted to the production of goods and services to be marketed in foreign markets.

regular foreign marketing

12

Companies in this stage are fully committed to and involved in international marketing activities. Such companies seek markets all over the world and sell products that are a result of planned production for markets in various countries.

international marketing

13

At the ___ level, the most profound change is the orientation of the com- pany toward markets and associated planning activities. At this stage, companies treat the world, including their home market, as one market.

global marketing

Chap 1

Chap 1

Jake Matthew · 10問 · 1年前

Chap 1

Chap 1

10問 • 1年前

chap 1 part 2

chap 1 part 2

Jake Matthew · 15問 · 1年前

chap 1 part 2

chap 1 part 2

15問 • 1年前

chap 2

chap 2

Jake Matthew · 11問 · 1年前

chap 2

chap 2

11問 • 1年前

galing kay jayson

galing kay jayson

Jake Matthew · 22問 · 1年前

galing kay jayson

galing kay jayson

22問 • 1年前

chap 2 part 2

chap 2 part 2

Jake Matthew · 17問 · 1年前

chap 2 part 2

chap 2 part 2

17問 • 1年前

Chap 1

Chap 1

Jake Matthew · 8問 · 1年前

Chap 1

Chap 1

8問 • 1年前

chap 2

chap 2

Jake Matthew · 26問 · 1年前

chap 2

chap 2

26問 • 1年前

chap 3

chap 3

Jake Matthew · 8問 · 1年前

chap 3

chap 3

8問 • 1年前

chap 3

chap 3

Jake Matthew · 16問 · 1年前

chap 3

chap 3

16問 • 1年前

case study 1

case study 1

Jake Matthew · 13問 · 1年前

case study 1

case study 1

13問 • 1年前

chap 4

chap 4

Jake Matthew · 12問 · 1年前

chap 4

chap 4

12問 • 1年前

chapter 5

chapter 5

Jake Matthew · 20問 · 1年前

chapter 5

chapter 5

20問 • 1年前

case study 2

case study 2

Jake Matthew · 21問 · 1年前

case study 2

case study 2

21問 • 1年前

case study 3

case study 3

Jake Matthew · 15問 · 1年前

case study 3

case study 3

15問 • 1年前

chap 5 part 2

chap 5 part 2

Jake Matthew · 7問 · 1年前

chap 5 part 2

chap 5 part 2

7問 • 1年前

case study 4

case study 4

Jake Matthew · 19問 · 1年前

case study 4

case study 4

19問 • 1年前

first mass

first mass

Jake Matthew · 13問 · 1年前

first mass

first mass

13問 • 1年前

chap 1

chap 1

Jake Matthew · 6問 · 1年前

chap 1

chap 1

6問 • 1年前

lesson1

lesson1

Jake Matthew · 24問 · 1年前

lesson1

lesson1

24問 • 1年前

chap 2

chap 2

Jake Matthew · 17問 · 1年前

chap 2

chap 2

17問 • 1年前

chap 3

chap 3

Jake Matthew · 8問 · 1年前

chap 3

chap 3

8問 • 1年前

chap 4

chap 4

Jake Matthew · 5問 · 1年前

chap 4

chap 4

5問 • 1年前

chap 5

chap 5

Jake Matthew · 10問 · 1年前

chap 5

chap 5

10問 • 1年前

chap 6

chap 6

Jake Matthew · 7問 · 1年前

chap 6

chap 6

7問 • 1年前

chap 1

chap 1

Jake Matthew · 20問 · 1年前

chap 1

chap 1

20問 • 1年前

chap 2

chap 2

Jake Matthew · 15問 · 1年前

chap 2

chap 2

15問 • 1年前

chap 3

chap 3

Jake Matthew · 15問 · 1年前

chap 3

chap 3

15問 • 1年前

chap 1

chap 1

Jake Matthew · 16問 · 1年前

chap 1

chap 1

16問 • 1年前

topic 6

topic 6

Jake Matthew · 45問 · 1年前

topic 6

topic 6

45問 • 1年前

evolution

evolution

Jake Matthew · 15問 · 1年前

evolution

evolution

15問 • 1年前

module 3

module 3

Jake Matthew · 27問 · 1年前

module 3

module 3

27問 • 1年前

module 4

module 4

Jake Matthew · 32問 · 1年前

module 4

module 4

32問 • 1年前

module 5

module 5

Jake Matthew · 18問 · 1年前

module 5

module 5

18問 • 1年前

chap 6

chap 6

Jake Matthew · 36問 · 1年前

chap 6

chap 6

36問 • 1年前

chap 7

chap 7

Jake Matthew · 6問 · 1年前

chap 7

chap 7

6問 • 1年前

CHAP 8

CHAP 8

Jake Matthew · 10問 · 1年前

CHAP 8

CHAP 8

10問 • 1年前

chap 8

chap 8

Jake Matthew · 24問 · 1年前

chap 8

chap 8

24問 • 1年前

chap 9

chap 9

Jake Matthew · 44問 · 1年前

chap 9

chap 9

44問 • 1年前

chap 9

chap 9

Jake Matthew · 9問 · 1年前

chap 9

chap 9

9問 • 1年前

chap 11

chap 11

Jake Matthew · 7問 · 1年前

chap 11

chap 11

7問 • 1年前

chap 10

chap 10

Jake Matthew · 30問 · 1年前

chap 10

chap 10

30問 • 1年前

chap 9

chap 9

Jake Matthew · 47問 · 1年前

chap 9

chap 9

47問 • 1年前

chap 6

chap 6

Jake Matthew · 36問 · 1年前

chap 6

chap 6

36問 • 1年前

chap 7

chap 7

Jake Matthew · 6問 · 1年前

chap 7

chap 7

6問 • 1年前

chap 8

chap 8

Jake Matthew · 24問 · 1年前

chap 8

chap 8

24問 • 1年前

chap 10

chap 10

Jake Matthew · 29問 · 1年前

chap 10

chap 10

29問 • 1年前

metamorphosis and articles

metamorphosis and articles

Jake Matthew · 32問 · 1年前

metamorphosis and articles

metamorphosis and articles

32問 • 1年前

agrarian reform

agrarian reform

Jake Matthew · 44問 · 1年前

agrarian reform

agrarian reform

44問 • 1年前

taxation

taxation

Jake Matthew · 28問 · 1年前

taxation

taxation

28問 • 1年前

kj

kj

Jake Matthew · 8問 · 1年前

kj

kj

8問 • 1年前

mod 17

mod 17

Jake Matthew · 14問 · 1年前

mod 17

mod 17

14問 • 1年前

module 18

module 18

Jake Matthew · 22問 · 1年前

module 18

module 18

22問 • 1年前

module 20

module 20

Jake Matthew · 27問 · 1年前

module 20

module 20

27問 • 1年前

chap 1

chap 1

Jake Matthew · 28問 · 1年前

chap 1

chap 1

28問 • 1年前

chap 1

chap 1

Jake Matthew · 22問 · 1年前

chap 1

chap 1

22問 • 1年前

chap 1

chap 1

Jake Matthew · 21問 · 1年前

chap 1

chap 1

21問 • 1年前

chap 2

chap 2

Jake Matthew · 21問 · 1年前

chap 2

chap 2

21問 • 1年前

chap 3

chap 3

Jake Matthew · 8問 · 1年前

chap 3

chap 3

8問 • 1年前

chap 2

chap 2

Jake Matthew · 18問 · 1年前

chap 2

chap 2

18問 • 1年前

chap 3

chap 3

Jake Matthew · 16問 · 1年前

chap 3

chap 3

16問 • 1年前

chap 4

chap 4

Jake Matthew · 16問 · 1年前

chap 4

chap 4

16問 • 1年前

chap 5

chap 5

Jake Matthew · 13問 · 1年前

chap 5

chap 5

13問 • 1年前

chap 6

chap 6

Jake Matthew · 21問 · 1年前

chap 6

chap 6

21問 • 1年前

chap 2

chap 2

Jake Matthew · 45問 · 1年前

chap 2

chap 2

45問 • 1年前

chap 3

chap 3

Jake Matthew · 33問 · 1年前

chap 3

chap 3

33問 • 1年前

chap 4

chap 4

Jake Matthew · 24問 · 1年前

chap 4

chap 4

24問 • 1年前

chap 5

chap 5

Jake Matthew · 32問 · 1年前

chap 5

chap 5

32問 • 1年前

chap 2

chap 2

Jake Matthew · 18問 · 1年前

chap 2

chap 2

18問 • 1年前

chap 3

chap 3

Jake Matthew · 20問 · 1年前

chap 3

chap 3

20問 • 1年前

chap 4

chap 4

Jake Matthew · 33問 · 1年前

chap 4

chap 4

33問 • 1年前

chap 2

chap 2

Jake Matthew · 17問 · 1年前

chap 2

chap 2

17問 • 1年前

creativity and business idea

creativity and business idea

Jake Matthew · 34問 · 1年前

creativity and business idea

creativity and business idea

34問 • 1年前

chap 5

chap 5

Jake Matthew · 24問 · 1年前

chap 5

chap 5

24問 • 1年前

creativity part 2

creativity part 2

Jake Matthew · 6問 · 1年前

creativity part 2

creativity part 2

6問 • 1年前

chap 4

chap 4

Jake Matthew · 17問 · 1年前

chap 4

chap 4

17問 • 1年前

domestic and international

domestic and international

Jake Matthew · 48問 · 1年前

domestic and international

domestic and international

48問 • 1年前

business plan

business plan

Jake Matthew · 20問 · 1年前

business plan

business plan

20問 • 1年前

Business plan part 2

Business plan part 2

Jake Matthew · 12問 · 1年前

Business plan part 2

Business plan part 2

12問 • 1年前

chap 5

chap 5

Jake Matthew · 25問 · 1年前

chap 5

chap 5

25問 • 1年前

marketing plan

marketing plan

Jake Matthew · 17問 · 1年前

marketing plan

marketing plan

17問 • 1年前

chap 6

chap 6

Jake Matthew · 18問 · 1年前

chap 6

chap 6

18問 • 1年前

chap 7

chap 7

Jake Matthew · 29問 · 1年前

chap 7

chap 7

29問 • 1年前

media research

media research

Jake Matthew · 21問 · 1年前

media research

media research

21問 • 1年前

economic and social aspects of advertising

economic and social aspects of advertising

Jake Matthew · 9問 · 1年前

economic and social aspects of advertising

economic and social aspects of advertising

9問 • 1年前

advertising agency

advertising agency

Jake Matthew · 17問 · 1年前

advertising agency

advertising agency

17問 • 1年前

planning an advertiser campaign

planning an advertiser campaign

Jake Matthew · 20問 · 1年前

planning an advertiser campaign

planning an advertiser campaign

20問 • 1年前

chap 7

chap 7

Jake Matthew · 5問 · 1年前

chap 7

chap 7

5問 • 1年前

chap 8

chap 8

Jake Matthew · 10問 · 1年前

chap 8

chap 8

10問 • 1年前

web store

web store

Jake Matthew · 21問 · 1年前

web store

web store

21問 • 1年前

identifying and understanding customer

identifying and understanding customer

Jake Matthew · 41問 · 1年前

identifying and understanding customer

identifying and understanding customer

41問 • 1年前

advertising creativity

advertising creativity

Jake Matthew · 44問 · 1年前

advertising creativity

advertising creativity

44問 • 1年前

retailing establishing

retailing establishing

Jake Matthew · 39問 · 1年前

retailing establishing

retailing establishing

39問 • 1年前

integrated retail

integrated retail

Jake Matthew · 23問 · 1年前

integrated retail

integrated retail

23問 • 1年前

問題一覧

1

is the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profi t.

international marketing

2

can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives

controllable elements

3

the international marketing task

controllable and uncontrollable circle

4

Controllable elements (6)

firm characteristics price promotion product channels of distribution research

5

uncontrollable (domestic environment) (3)

political/legal forces competitive structure economic climate

6

Uncontrollable (foreign environment) 7

political/legal forces economic forces cultural forces competitive structures geography and infrastructure level of technology structure of distribution

7

is an unconscious reference to one’s own cultural values, experiences, and knowledge as a basis for decisions.

self-reference criterion (src)

8

also involves knowledge of world market potentials and global economic, social, and political trends

global awareness

9

A company in this stage does not actively cultivate customers outside national boundaries; however, this company’s products may reach foreign markets.

no direct foreign investment

10

Temporary surpluses caused by variations in production levels or demand may result in infrequent marketing overseas

infrequent foreign marketing

11

At this level, the fi rm has permanent productive capacity devoted to the production of goods and services to be marketed in foreign markets.

regular foreign marketing

12

Companies in this stage are fully committed to and involved in international marketing activities. Such companies seek markets all over the world and sell products that are a result of planned production for markets in various countries.

international marketing

13

At the ___ level, the most profound change is the orientation of the com- pany toward markets and associated planning activities. At this stage, companies treat the world, including their home market, as one market.

global marketing