chap 3

通報

問題一覧

Philip Kotler has classified advertising on the following basis : 7

geographical content type of appeal audience sponsor intended effort level of demand influence

Classification of Advertising on the various basis (5)

area coverage audience media function stage

Classification on the basis of AREA COVERAGE (4)

local advertising regional advertising national advertising international advertising

is also known as „retail advertising‟. It is undertaken by local retail stores, departmental stores, co-operative stores, selling cloth, saris and other consumer goods and consumer durables. It is directed at local customers.

local advertising

It has wider coverage, as compared to local advertising. It covers a particular region, which may be one state, or, more than one state, the people of which may be having a common tongue, or, using one common product.

regional advertising

It is generally undertaken by manufactures of branded goods, for which, advertising messages is communicated to consumers allover the country.

national advertising

This type of advertising is undertaken by those companies, which operate in more than one country, known as „multi-national‟ companies

international advertising

Classification on The Basis of AUDIENCE (4)

consumer advertising industrial advertising trade advertising professional advertising

This type of advertising is directed to the ultimate consumers of the consumer products, i.e., the individuals, who buy, or, use the consumer products, or services,

consumer advertising

This type of advertising is used by manufacturers and distributors of industrial goods. Such as, machinery, plants, equipments, spare parts and components, and are directed at industrial users or customers

industrial advertising

This kind of advertising is employed by manufactures and/or distributors to influence and persuade wholesalers and dealers (retailers) to stock and sell the goods of the advertiser by offering incentive schemes to them, or, by inviting dealership for their particular products(s)

trade advertising

It is directed at professional like doctors, professors, engineers and others, who are expected to recommend, prescribe, or, specify the advertised products to ultimate consumers.

professional advertising

Classification on The Basis of MEDIA (4)

print media electronic or broadcast media outdoor media other media

Classification on The Basis of FUNCTION : 3

- direct action and indirect action advertising - primary and selective advertising - product and institutional advertising

is undertaken to obtain immediate response or action on the part of target audience. Examples include discount sales advertising, sale along with free gift offers, and mail-order coupon sales, etc.

direct action and indirect action advertising

is undertaken by trade association or by cooperative groups. It is undertaken to create generic den1 and for products and services.

primary and selective advertising

is undertaken to promote the sale of products and services-branded or unbranded.

product or service advertising

is undertaken to build name and goodwill of the organisation. It is also, know as corporate advertising or image advertising. It is mostly undertaken by large firms.

institutional advertising

Classification on The Basis of Advertising Stages (3)

- advertising at pioneering stage - advertising at competitive stage - advertising at retentive stage or reminder advertising

Types of advertising (16)

social advertising political advertising advocacy advertising advertising by google retail advertising financial advertising corporate image advertising public relations advertising institutional advertising internet advertising primary demand advertising selective demand advertising product advertising service advertising national advertising retail advertising

Chap 1

Chap 1

chap 1 part 2

chap 1 part 2

chap 2

Jake Matthew · 11問 · 1年前

chap 2

11問 • 1年前

galing kay jayson

Jake Matthew · 22問 · 1年前

galing kay jayson

22問 • 1年前

chap 2 part 2

chap 2 part 2

Chap 1

Chap 1

chap 2

Jake Matthew · 26問 · 1年前

chap 2

26問 • 1年前

chap 3

chap 3

chap 3

chap 3

case study 1

case study 1

chap 4

Jake Matthew · 12問 · 1年前

chap 4

12問 • 1年前

chapter 5

chapter 5

case study 2

case study 2

case study 3

case study 3

chap 5 part 2

Jake Matthew · 7問 · 1年前

chap 5 part 2

7問 • 1年前

case study 4

Jake Matthew · 19問 · 1年前

case study 4

19問 • 1年前

first mass

first mass

chap 1

chap 1

lesson1

lesson1

chap 2

chap 2

chap 3

chap 3

chap 4

Jake Matthew · 5問 · 1年前

chap 4

5問 • 1年前

chap 5

chap 5

chap 6

Jake Matthew · 7問 · 1年前

chap 6

7問 • 1年前

chap 1

chap 1

chap 2

chap 2

chap 3

chap 3

chap 1

chap 1

topic 6

Jake Matthew · 45問 · 1年前

topic 6

45問 • 1年前

evolution

evolution

module 3

Jake Matthew · 27問 · 1年前

module 3

27問 • 1年前

module 4

Jake Matthew · 32問 · 1年前

module 4

32問 • 1年前

module 5

module 5

chap 6

Jake Matthew · 36問 · 1年前

chap 6

36問 • 1年前

chap 7

chap 7

CHAP 8

CHAP 8

chap 8

chap 8

chap 9

Jake Matthew · 44問 · 1年前

chap 9

44問 • 1年前

chap 9

Jake Matthew · 9問 · 1年前

chap 9

9問 • 1年前

chap 11

Jake Matthew · 7問 · 1年前

chap 11

7問 • 1年前

chap 10

Jake Matthew · 30問 · 1年前

chap 10

30問 • 1年前

chap 9

Jake Matthew · 47問 · 1年前

chap 9

47問 • 1年前

chap 6

Jake Matthew · 36問 · 1年前

chap 6

36問 • 1年前

chap 7

chap 7

chap 8

chap 8

chap 10

Jake Matthew · 29問 · 1年前

chap 10

29問 • 1年前

metamorphosis and articles

Jake Matthew · 32問 · 1年前

metamorphosis and articles

32問 • 1年前

agrarian reform

Jake Matthew · 44問 · 1年前

agrarian reform

44問 • 1年前

taxation

Jake Matthew · 28問 · 1年前

taxation

28問 • 1年前

mod 17

Jake Matthew · 14問 · 1年前

mod 17

14問 • 1年前

module 18

Jake Matthew · 22問 · 1年前

module 18

22問 • 1年前

module 20

Jake Matthew · 27問 · 1年前

module 20

27問 • 1年前

chap 1

Jake Matthew · 28問 · 1年前

chap 1

28問 • 1年前

chap 1

Jake Matthew · 22問 · 1年前

chap 1

22問 • 1年前

chap 1

chap 1

chap1

chap1

chap 2

chap 2

chap 3

chap 3

chap 2

chap 2

chap 3

chap 3

chap 4

chap 4

chap 5

chap 5

chap 6

chap 6

chap 2

Jake Matthew · 45問 · 1年前

chap 2

45問 • 1年前

chap 3

Jake Matthew · 33問 · 1年前

chap 3

33問 • 1年前

chap 4

chap 4

chap 5

Jake Matthew · 32問 · 1年前

chap 5

32問 • 1年前

chap 2

chap 2

chap 4

Jake Matthew · 33問 · 1年前

chap 4

33問 • 1年前

chap 2

chap 2

creativity and business idea

Jake Matthew · 34問 · 1年前

creativity and business idea

34問 • 1年前

chap 5

chap 5

creativity part 2

creativity part 2

chap 4

chap 4

domestic and international

Jake Matthew · 48問 · 1年前

domestic and international

48問 • 1年前

business plan

business plan

Business plan part 2

Jake Matthew · 12問 · 1年前

Business plan part 2

12問 • 1年前

chap 5

Jake Matthew · 25問 · 1年前

chap 5

25問 • 1年前

marketing plan

marketing plan

chap 6

chap 6

chap 7

Jake Matthew · 29問 · 1年前

chap 7

29問 • 1年前

media research

media research

economic and social aspects of advertising

Jake Matthew · 9問 · 1年前

economic and social aspects of advertising

9問 • 1年前

advertising agency

advertising agency

planning an advertiser campaign

planning an advertiser campaign

chap 7

Jake Matthew · 5問 · 1年前

chap 7

5問 • 1年前

chap 8

chap 8

web store

web store

identifying and understanding customer

Jake Matthew · 41問 · 1年前

identifying and understanding customer

41問 • 1年前

advertising creativity

Jake Matthew · 44問 · 1年前

advertising creativity

44問 • 1年前

retailing establishing

Jake Matthew · 39問 · 1年前

retailing establishing

39問 • 1年前

integrated retail

Jake Matthew · 23問 · 1年前

integrated retail

23問 • 1年前