media research

21問 • 1年前

問題一覧

____ involves the collection of data about the various advertising media, surveying consumers on their media preferences and habits, and carrying out primary and secondary research on effectiveness of each medium for selling particular types of products

media research

ROLE OF MEDIA RESEARCH (8)

readers' profile selection of media booking of time and space importance to media owners sponsorship of programmes benefit to audience benefit to media planners benefit to research organisations

is research agency operating in India for more than 44 years, which for a fee does circulate assessment for newspaper and magazines

ABC

The ____ system was introduced in July 1986 to provide quick feedback on the viewership of different television programmes.

television rating points

_____ are specialised agencies which collect information about various advertising media (Operations, circulations, popularity, cost etc.) and supply necessary information to their clients

media research agencies

The ___ is incorporated in 1948 as a non-profit making organisation with liability limited by guarantee

ABC

The ____ provide data on weekly viewership of different programmes by cities.

trp weekly reports

(Total Audience = ____ + ____

primary audience, secondary audience

The ____ present additional analysis like frequency of viewing, duplication in viewership between leading programmes, cumulative reach gained over several episode of the same programme and the profits of readers.

Monthly Reports

They provide rating for a specific event of programme.

special reports

TRP panel members belong to either of the two groups :

primary audience secondary audience

The objective of ___ is to provide advertisers, ad agencies, publishers and others with estimates readership of major publications and to make broader comparisons exposures to press, cinema, radio and television.

National readership survey

refers to the research survey conducted on various facets of media such as press circulation and readership exposure levels to television, video, cinema and radio.

media survey

is conducted in the area of movement of consumer and products through retail outlets, advertising audit by measurements of newspaper readership, survey of TV viewing etc., periodic survey of consumers‟ attitude and behaviour research.

syndicated research

The following agencies offer syndicated research services :

national readership survey businessmen's readership survey television rating points

The ____ is to provide information that can be used as the basis for buying and selling advertising space in the press medium.

primary purpose

The ____ of the NRS is to provide the media users with data on comparative exposure levels to other major mass media namely, television, video, cinema and radio.

secondary purpose

The ___ is conducted only on urban readers across the country.

survey

The ____ has covered Urban India excluding all off-shore territories (such as Andaman & Nicobar Islands), Punjab, Jammu & Kashmir, and Himachal Pradesh.

NRS-IV

A special ____, comprising of senior media controllers and directors from advertising agencies, decides on the Publications to be included in the NRS.

Publications Committee

according to the new ______ system that has been developed by the Market Research Society of India (MIRSI). This system, which is based on the occupation and education of the chief wage earner of the household, has been created so as to provide an alternative to household income which has so far been the basis of classifying households.

socio-economic classification

Chap 1

Jake Matthew · 10問 · 1年前

Chap 1