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chap 4

chap 4

17問 • 1年前

問題一覧

1

Dutch management professor ____ refers to culture as the “software of the mind” and argues that it provides a guide for humans on how to think and behave; it is a problem-solving tool.

geert hofstede

2

including family, religion, school, the media, government , and corporations all affect the ways in which people relate to one another, organize their activities to live in harmony with one another, teach acceptable behavior to succeeding generations, and govern themselves

social institutions

3

Underlying the cultural diversity that exists among countries are fundamental differences in ___, that is, the importance of things and ideas.

cultural values

4

refers to the preference for behavior that promotes one’s self-interest.

individualism/collective index

5

measures the tolerance of social inequality, that is, power inequality between superiors and subordinates within a social system.

power distance index

6

measures the tolerance of uncertainty and ambiguity among members of a society

uncertainty avoidance index

7

A variety of studies have shown ___ can predict such consumer behaviors as word-of-mouth communications, impulsive buying , responses of both surprise and disgust, the propensity to complain, responses to service failures, and even movie preferences

cultural values

8

patterns of behavior and interaction that are learned and repeated. The most obvious ones are associated with major events in life

rituals

9

Anthropologist ____ tells us that culture is communication. In his seminal article about cultural differences in business settings, he talks about the “languages” of time, space, things, friendships, and agreements.

edward t. hall

10

is itself thought of as a social institution, often with political importance

language

11

As we acquire our culture, we learn the meaning of this wonderful symbolic system represented in its ___ , that is, its arts, folklore, music, drama, dance, dress, and cos- metics

aesthetics

12

being attuned to the nuances of culture so that a new culture can be viewed objectively, evaluated, and appreciated.

cultural sensitivity

13

is constant seems paradoxical, because another important attribute of culture is that it is conservative and resists change.

cultural change

14

is a responsible effort to learn from others’ cultural ways in the quest for better solutions to a society’s particular problems.

cultural borrowing

15

much successful and highly competitive marketing is accomplished by a strategy of __

cultural congruence

16

deliberately set out to change those aspects of the culture offering resistance to predetermined marketing goals

planned change

17

The idea is that crossing “wider” language differences increases transaction cos

linguistic distance

Chap 1

Chap 1

Jake Matthew · 10問 · 1年前

Chap 1

Chap 1

10問 • 1年前

chap 1 part 2

chap 1 part 2

Jake Matthew · 15問 · 1年前

chap 1 part 2

chap 1 part 2

15問 • 1年前

chap 2

chap 2

Jake Matthew · 11問 · 1年前

chap 2

chap 2

11問 • 1年前

galing kay jayson

galing kay jayson

Jake Matthew · 22問 · 1年前

galing kay jayson

galing kay jayson

22問 • 1年前

chap 2 part 2

chap 2 part 2

Jake Matthew · 17問 · 1年前

chap 2 part 2

chap 2 part 2

17問 • 1年前

Chap 1

Chap 1

Jake Matthew · 8問 · 1年前

Chap 1

Chap 1

8問 • 1年前

chap 2

chap 2

Jake Matthew · 26問 · 1年前

chap 2

chap 2

26問 • 1年前

chap 3

chap 3

Jake Matthew · 8問 · 1年前

chap 3

chap 3

8問 • 1年前

chap 3

chap 3

Jake Matthew · 16問 · 1年前

chap 3

chap 3

16問 • 1年前

case study 1

case study 1

Jake Matthew · 13問 · 1年前

case study 1

case study 1

13問 • 1年前

chap 4

chap 4

Jake Matthew · 12問 · 1年前

chap 4

chap 4

12問 • 1年前

chapter 5

chapter 5

Jake Matthew · 20問 · 1年前

chapter 5

chapter 5

20問 • 1年前

case study 2

case study 2

Jake Matthew · 21問 · 1年前

case study 2

case study 2

21問 • 1年前

case study 3

case study 3

Jake Matthew · 15問 · 1年前

case study 3

case study 3

15問 • 1年前

chap 5 part 2

chap 5 part 2

Jake Matthew · 7問 · 1年前

chap 5 part 2

chap 5 part 2

7問 • 1年前

case study 4

case study 4

Jake Matthew · 19問 · 1年前

case study 4

case study 4

19問 • 1年前

first mass

first mass

Jake Matthew · 13問 · 1年前

first mass

first mass

13問 • 1年前

chap 1

chap 1

Jake Matthew · 6問 · 1年前

chap 1

chap 1

6問 • 1年前

lesson1

lesson1

Jake Matthew · 24問 · 1年前

lesson1

lesson1

24問 • 1年前

chap 2

chap 2

Jake Matthew · 17問 · 1年前

chap 2

chap 2

17問 • 1年前

chap 3

chap 3

Jake Matthew · 8問 · 1年前

chap 3

chap 3

8問 • 1年前

chap 4

chap 4

Jake Matthew · 5問 · 1年前

chap 4

chap 4

5問 • 1年前

chap 5

chap 5

Jake Matthew · 10問 · 1年前

chap 5

chap 5

10問 • 1年前

chap 6

chap 6

Jake Matthew · 7問 · 1年前

chap 6

chap 6

7問 • 1年前

chap 1

chap 1

Jake Matthew · 20問 · 1年前

chap 1

chap 1

20問 • 1年前

chap 2

chap 2

Jake Matthew · 15問 · 1年前

chap 2

chap 2

15問 • 1年前

chap 3

chap 3

Jake Matthew · 15問 · 1年前

chap 3

chap 3

15問 • 1年前

chap 1

chap 1

Jake Matthew · 16問 · 1年前

chap 1

chap 1

16問 • 1年前

topic 6

topic 6

Jake Matthew · 45問 · 1年前

topic 6

topic 6

45問 • 1年前

evolution

evolution

Jake Matthew · 15問 · 1年前

evolution

evolution

15問 • 1年前

module 3

module 3

Jake Matthew · 27問 · 1年前

module 3

module 3

27問 • 1年前

module 4

module 4

Jake Matthew · 32問 · 1年前

module 4

module 4

32問 • 1年前

module 5

module 5

Jake Matthew · 18問 · 1年前

module 5

module 5

18問 • 1年前

chap 6

chap 6

Jake Matthew · 36問 · 1年前

chap 6

chap 6

36問 • 1年前

chap 7

chap 7

Jake Matthew · 6問 · 1年前

chap 7

chap 7

6問 • 1年前

CHAP 8

CHAP 8

Jake Matthew · 10問 · 1年前

CHAP 8

CHAP 8

10問 • 1年前

chap 8

chap 8

Jake Matthew · 24問 · 1年前

chap 8

chap 8

24問 • 1年前

chap 9

chap 9

Jake Matthew · 44問 · 1年前

chap 9

chap 9

44問 • 1年前

chap 9

chap 9

Jake Matthew · 9問 · 1年前

chap 9

chap 9

9問 • 1年前

chap 11

chap 11

Jake Matthew · 7問 · 1年前

chap 11

chap 11

7問 • 1年前

chap 10

chap 10

Jake Matthew · 30問 · 1年前

chap 10

chap 10

30問 • 1年前

chap 9

chap 9

Jake Matthew · 47問 · 1年前

chap 9

chap 9

47問 • 1年前

chap 6

chap 6

Jake Matthew · 36問 · 1年前

chap 6

chap 6

36問 • 1年前

chap 7

chap 7

Jake Matthew · 6問 · 1年前

chap 7

chap 7

6問 • 1年前

chap 8

chap 8

Jake Matthew · 24問 · 1年前

chap 8

chap 8

24問 • 1年前

chap 10

chap 10

Jake Matthew · 29問 · 1年前

chap 10

chap 10

29問 • 1年前

metamorphosis and articles

metamorphosis and articles

Jake Matthew · 32問 · 1年前

metamorphosis and articles

metamorphosis and articles

32問 • 1年前

agrarian reform

agrarian reform

Jake Matthew · 44問 · 1年前

agrarian reform

agrarian reform

44問 • 1年前

taxation

taxation

Jake Matthew · 28問 · 1年前

taxation

taxation

28問 • 1年前

kj

kj

Jake Matthew · 8問 · 1年前

kj

kj

8問 • 1年前

mod 17

mod 17

Jake Matthew · 14問 · 1年前

mod 17

mod 17

14問 • 1年前

module 18

module 18

Jake Matthew · 22問 · 1年前

module 18

module 18

22問 • 1年前

module 20

module 20

Jake Matthew · 27問 · 1年前

module 20

module 20

27問 • 1年前

chap 1

chap 1

Jake Matthew · 28問 · 1年前

chap 1

chap 1

28問 • 1年前

chap 1

chap 1

Jake Matthew · 22問 · 1年前

chap 1

chap 1

22問 • 1年前

chap 1

chap 1

Jake Matthew · 21問 · 1年前

chap 1

chap 1

21問 • 1年前

chap1

chap1

Jake Matthew · 13問 · 1年前

chap1

chap1

13問 • 1年前

chap 2

chap 2

Jake Matthew · 21問 · 1年前

chap 2

chap 2

21問 • 1年前

chap 3

chap 3

Jake Matthew · 8問 · 1年前

chap 3

chap 3

8問 • 1年前

chap 2

chap 2

Jake Matthew · 18問 · 1年前

chap 2

chap 2

18問 • 1年前

chap 3

chap 3

Jake Matthew · 16問 · 1年前

chap 3

chap 3

16問 • 1年前

chap 4

chap 4

Jake Matthew · 16問 · 1年前

chap 4

chap 4

16問 • 1年前

chap 5

chap 5

Jake Matthew · 13問 · 1年前

chap 5

chap 5

13問 • 1年前

chap 6

chap 6

Jake Matthew · 21問 · 1年前

chap 6

chap 6

21問 • 1年前

chap 2

chap 2

Jake Matthew · 45問 · 1年前

chap 2

chap 2

45問 • 1年前

chap 3

chap 3

Jake Matthew · 33問 · 1年前

chap 3

chap 3

33問 • 1年前

chap 4

chap 4

Jake Matthew · 24問 · 1年前

chap 4

chap 4

24問 • 1年前

chap 5

chap 5

Jake Matthew · 32問 · 1年前

chap 5

chap 5

32問 • 1年前

chap 2

chap 2

Jake Matthew · 18問 · 1年前

chap 2

chap 2

18問 • 1年前

chap 3

chap 3

Jake Matthew · 20問 · 1年前

chap 3

chap 3

20問 • 1年前

chap 4

chap 4

Jake Matthew · 33問 · 1年前

chap 4

chap 4

33問 • 1年前

chap 2

chap 2

Jake Matthew · 17問 · 1年前

chap 2

chap 2

17問 • 1年前

creativity and business idea

creativity and business idea

Jake Matthew · 34問 · 1年前

creativity and business idea

creativity and business idea

34問 • 1年前

chap 5

chap 5

Jake Matthew · 24問 · 1年前

chap 5

chap 5

24問 • 1年前

creativity part 2

creativity part 2

Jake Matthew · 6問 · 1年前

creativity part 2

creativity part 2

6問 • 1年前

domestic and international

domestic and international

Jake Matthew · 48問 · 1年前

domestic and international

domestic and international

48問 • 1年前

business plan

business plan

Jake Matthew · 20問 · 1年前

business plan

business plan

20問 • 1年前

Business plan part 2

Business plan part 2

Jake Matthew · 12問 · 1年前

Business plan part 2

Business plan part 2

12問 • 1年前

chap 5

chap 5

Jake Matthew · 25問 · 1年前

chap 5

chap 5

25問 • 1年前

marketing plan

marketing plan

Jake Matthew · 17問 · 1年前

marketing plan

marketing plan

17問 • 1年前

chap 6

chap 6

Jake Matthew · 18問 · 1年前

chap 6

chap 6

18問 • 1年前

chap 7

chap 7

Jake Matthew · 29問 · 1年前

chap 7

chap 7

29問 • 1年前

media research

media research

Jake Matthew · 21問 · 1年前

media research

media research

21問 • 1年前

economic and social aspects of advertising

economic and social aspects of advertising

Jake Matthew · 9問 · 1年前

economic and social aspects of advertising

economic and social aspects of advertising

9問 • 1年前

advertising agency

advertising agency

Jake Matthew · 17問 · 1年前

advertising agency

advertising agency

17問 • 1年前

planning an advertiser campaign

planning an advertiser campaign

Jake Matthew · 20問 · 1年前

planning an advertiser campaign

planning an advertiser campaign

20問 • 1年前

chap 7

chap 7

Jake Matthew · 5問 · 1年前

chap 7

chap 7

5問 • 1年前

chap 8

chap 8

Jake Matthew · 10問 · 1年前

chap 8

chap 8

10問 • 1年前

web store

web store

Jake Matthew · 21問 · 1年前

web store

web store

21問 • 1年前

identifying and understanding customer

identifying and understanding customer

Jake Matthew · 41問 · 1年前

identifying and understanding customer

identifying and understanding customer

41問 • 1年前

advertising creativity

advertising creativity

Jake Matthew · 44問 · 1年前

advertising creativity

advertising creativity

44問 • 1年前

retailing establishing

retailing establishing

Jake Matthew · 39問 · 1年前

retailing establishing

retailing establishing

39問 • 1年前

integrated retail

integrated retail

Jake Matthew · 23問 · 1年前

integrated retail

integrated retail

23問 • 1年前

問題一覧

1

Dutch management professor ____ refers to culture as the “software of the mind” and argues that it provides a guide for humans on how to think and behave; it is a problem-solving tool.

geert hofstede

2

including family, religion, school, the media, government , and corporations all affect the ways in which people relate to one another, organize their activities to live in harmony with one another, teach acceptable behavior to succeeding generations, and govern themselves

social institutions

3

Underlying the cultural diversity that exists among countries are fundamental differences in ___, that is, the importance of things and ideas.

cultural values

4

refers to the preference for behavior that promotes one’s self-interest.

individualism/collective index

5

measures the tolerance of social inequality, that is, power inequality between superiors and subordinates within a social system.

power distance index

6

measures the tolerance of uncertainty and ambiguity among members of a society

uncertainty avoidance index

7

A variety of studies have shown ___ can predict such consumer behaviors as word-of-mouth communications, impulsive buying , responses of both surprise and disgust, the propensity to complain, responses to service failures, and even movie preferences

cultural values

8

patterns of behavior and interaction that are learned and repeated. The most obvious ones are associated with major events in life

rituals

9

Anthropologist ____ tells us that culture is communication. In his seminal article about cultural differences in business settings, he talks about the “languages” of time, space, things, friendships, and agreements.

edward t. hall

10

is itself thought of as a social institution, often with political importance

language

11

As we acquire our culture, we learn the meaning of this wonderful symbolic system represented in its ___ , that is, its arts, folklore, music, drama, dance, dress, and cos- metics

aesthetics

12

being attuned to the nuances of culture so that a new culture can be viewed objectively, evaluated, and appreciated.

cultural sensitivity

13

is constant seems paradoxical, because another important attribute of culture is that it is conservative and resists change.

cultural change

14

is a responsible effort to learn from others’ cultural ways in the quest for better solutions to a society’s particular problems.

cultural borrowing

15

much successful and highly competitive marketing is accomplished by a strategy of __

cultural congruence

16

deliberately set out to change those aspects of the culture offering resistance to predetermined marketing goals

planned change

17

The idea is that crossing “wider” language differences increases transaction cos

linguistic distance