domestic and international

48問 • 1年前

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a lifelong entrepreneur with a big vision: to build a company that will provide the solution to the global housing crisis

richard china

CRN (critical response network) was a company founded by

richard china

What is deemed to be “___” varies by the product/service idea and particularly whether the idea is an industrial product (business-to-business market) or a consumer product (business-to-consumer market).

profitable

An ____ is not a business plan. It is done instead of a lengthier more time-consuming business plan to see if the ideal/opportunity is worth pursuing.

opportunity assessment plan

Provides industry data, market research, trends and statistics on markets, and forecasts.

plunkett

Provides industry-specific information on industries such as aerospace and defense, chemicals/materials, telecom/IT, consumer products, electronics, energy, health care, industrial automation, and transportation.

frost & sullivan

Provides consumer market sizes and marketing parameters as well as information on companies and brands.

euromonitor

Provides information on technology markets.

gartner

Provides industry statistics and a directory of nonprofit organizations and associations.

gale directory library

Competitive Company and Product/Services Information (3)

business source complete hoovers mergent

Provides company and industry information by scanning the Datamonitor reports.

business source complete

Provides information on both large and small companies with links to competitors in the same NAICS (North American Industrial Classification System) category

hoovers

Provides detailed company and product information on U.S. and international companies.

mergent

in the United States and throughout the world are also a good source for industry data about a particular country.

trade associations

There are numerous domestic and international publications specific to a particular industry that are also good sources of information

trade publications

An entrepreneur doing business across his or her national boundary

international entrepreneurship

may refer to the overall tax that is imposed on products, services income, and property, to name a few.

general taxation

can act as a form of taxation as well, especially if countries impose tariffs on goods that a company is often forced to then pass along to a consumer in the form of higher prices.

trade policy

refers to interest and exchange rates that further have an impact on inflation.

monetary policy

No market entry strategy is without risk. But, an entrepreneur can mitigate that risk by understanding data and ___

market trends

refer to interests, activities, and opinions and help explain what consumer value is and how they make their choices.

psychographics

Sometimes, one of the biggest problems for the entrepreneur is finding a translator and having an appropriate translation of the message.

language

deals with the values and morals of a society and how they translate to societal acceptance

cultural ethics

Probably the single most important problem confronting the entrepreneur occurs when crossing ___.

cultures

sometimes thought of as the mirror of culture, is composed of verbal and nonverbal components.

language

Entrepreneurs are ___. When introducing a new product or service into a new market, they have to educate consumers on its value and how to use it.

educators

Understanding ____is particularly important for the entrepreneur in key business transactions such as negotiations, dining, and gift giving.

manners and customs

One final aspect of culture is ____ . ____ has implications not only with gift giving but also how your product is packaged and even how your office is designed.

aesthetics

Motivations for Going Global

• Profits • Competitive pressures • Unique product(s) or service(s) • Excess production capacity • Declining home country sales • Unique market opportunity • Economies of scale • Technological advantage • Tax benefits

While there are several market selection models available, one good method employs a five-step approach:

(1) develop appropriate indicators, (2) collect data and convert into comparable indicators, (3) establish an appropriate weight for each indicator, (4) analyze the data, and (5) select the appropriate market from the market rankings.

The modes of entering or engaging in international business can be divided into three general categories:

exporting nonequity arrangements direct foreign investment

The sale and shipping of products manufactured in one country to a customer located in another country

exporting

In international business, involves having a foreign purchaser in the local market or using an export management firm

indirect exporting

Involves the use of independent distributors or the company’s own overseas sales office in conducting international business

direct exporting

A method by which an entrepreneur can enter a market and obtain sales and profits without direct equity investment in the foreign market

nonequity arrangements

Involves giving a foreign manufacturer the right to use a patent, technology, production process, or product in return for the payment of a royalty

licensing

A method of doing international business whereby a foreign entrepreneur supplies the manufacturing technology or infrastructure for a business and then turns it over to local owners

turn-key projects

A nonequity method of international business in which an entrepreneur contracts his or her management techniques and skills to a (foreign) purchasing company

management contract

A form of direct foreign investment in which the investing entrepreneur holds a minority ownership position in the foreign venture

minority interest

The joining of two firms in order to form a third company in which the equity is shared

joint venture

The purchase of over 50 percent of the equity in a foreign business

majority interest

An entrepreneur can obtain 100 percent ownership to ensure complete control

mergers

A type of merger combining two firms that produce one or more of the same or closely related products in the same geographic area

horizontal merger

A type of merger combining two or more firms in successive stages of production

vertical merger

A type of merger in which acquiring and acquired companies have related production and/or distribution activities but do not have products that compete directly with each other

product extension merger

A type of merger combining two firms that produce the same products but sell them in different geographic markets

market extension merger

A conglomerate merger involving the consolidation of two essentially unrelated firms

diversified activity merger

Hindrances to doing international business

trade barriers

Chap 1

Jake Matthew · 10問 · 1年前

Chap 1