refer to anything that happens, especially something important or unusual

making one's living or making money by producing, buying, and selling produc

are activities that contribute to the social and cultural life

are tests of sporting skill through competition for spectator entertainment and enjoyment.

are meetings, incentive travel, conferences and exhibitions

Reasons for mice

The heart of mice is

–Non-profit professional, trade or industry organizations formed by their members

Companies, entrepreneurial or business organizations

Professional agents hired by organizations to plan their business activities

These are the organizations and enterprises which provide services to MICE activities.

The organization that promotes trade for the country.

Agencies working as middlemen to book various services, e.g. tour or travel agencies

Supports MICE activities by providing professional technology or equipment set-up and operating services, e.g. audio/visual or lighting

Takes care of MICE clients when they reach their destination cities

also known as Professional Congress or Conference Organizers in some countries, help international conventions clients take care of the professional planning, organizing and management of conventions, including bank account set-up, delivery and site selection

Public organizations, agencies and departments at different levels that provide funding and ideas for various MICE activities:

Organizations whose members are from the industry, including clients and suppliers

Companies who provide funding or resources for the MICE activities in return for promoting their brand and products

ICCA PACEOS MICECON

essentially a form of travel that involves undertaking business activities away from home

is a subculture composed of fans characterized by a feeling of empathy and camaraderie with others who share a common interest

the first modern trade fair was introduced in The first convention bureau in the USA was established in

The formation of International Association of Convention Bureau (IACB) was established

Long-distance incentive trips emerged overseas, and this includes training activities

is an individual or group responsible for bringing people together to address an issue, problem, or opportunity.

are notes that are recorded during a meeting. They highlight the key issues discussed, motions proposed or voted on, and activities to be undertaken.

funds studies to identify industry best practices and develop effective strategies for improving employee productivity

usually practical or technical and is related to individual trade associations, professional societies or academic institutions.

in which the governors from all over the world participate—for example, UNWTO, UN, UNECA, and IMF conference.

Meetings of the board of directors of a corporation, usually held annuall

The managers from different regions of a corporation meet when necessary to make decisions for the corporation.

Investors who own a share in a company meet quarterly.

Usually a meeting with clients, the public, and journalists and reporters when new products are announced on the market.

Managers have a meeting with employees to discuss the future of the company.

The entire company staff spends a day or two together to participate in team building activities, training seminars and strategic planning sessions.

A gathering to discuss business deals, usually held with little prior notice

It is effectively a travel bonus or perks used to encourage or motivate employees or partners. It is often attached to company goals or top performers

usually feature displays, shows, and sales based on pop culture and guest celebrities.

provides support for the MICE industry in the country, region or city it represents It is usually publically run and acts as a neutral facilitator and promoter of their MICE industry

In case a company wishes to solicit planning and organizing support for a corporate meeting from external service providers, the first contact point is normally with

expected to perform a range of services such as arranging accommodation and transportation to planning and providing activities following the meeting

business model that describes the full range of activities needed to create a product or service

activity can play a role in each primary activity

relate directly to the physical creation, sale, maintenance and support of a product or service (Mindtools).

are those business-oriented meetings between business colleagues to evaluate and plan current and future business activities.

the most important component in any special event and are the main target audience and reason why it has been held in the first place

special events associated with ceremony, tradition, art or religious aspects as a celebration or culture confirmation and are usually a prominent part of a larger cultural event.

are held to celebrate or commemorate a communal, societal or life-cycle occasion.

are any special event held for entertainment purposes or involving recreational activities

enable one to meet plenty of people that matter to one's business in one place, including existing customers, new prospects, suppliers, advisers, investors, competitors and key figures in the industry.

global event that aims at educating the public, sharing innovation, promoting progress, and fostering cooperation.

conference is a get-together of peers to exchange thoughts and opinions on a certain topic, usually political or commercial.

is more of a hands-on experience for the participants with demonstrations and activities; the amount of time one speaker addresses the Group is limited

organized to discuss a particular topic. They are usually educational, and attendees are expected to gain new knowledge or skills at the end of the

is a casual gathering and includes refreshments and entertainment.

differs from the traditional conference since it avoids the high costs, top-down organizational hierarchy and sponsored presentations. All attendees are equally knowledgeable about the topic, and the discussion follows an open mode, usually without a single speaker addressing the gathering.

takes place on a larger scale. Besides businessmen, there are members of the public who come to network with vendors and make new connections.

is held for people working in the same company or industry. They come together to discuss new trends and opportunities about The business

gathers scientists or academicians, where research findings are presented, or a workshop is conducted.

generally understood as a meeting of several people to discuss a particular topic.

traditionally partake of the nature of both professional conventions and fan conventions, with the balance varying from one to another.

focus on issues of concern along with advancements related to the profession.

typically focus on a particular industry or industry segment and feature keynote speakers, vendor displays, and other information and activities of interest to the event organizers and attendees.

is a gathering of individuals who meet at an arranged place and time to discuss or engage in some common interest.

is a meeting of two or more persons for discussing matters of common concern