chapter 2

30問 • 2年前

問題一覧

develop finite list of opportunities that benefits a firm and threats to be avoided

external audit

involves surveillance of the frames external environmental to product environmental changes to come and detect changes that are already underway it alerts the frame to critical trends before changes have developed deserve the ball pattern and before competitors recognizes them

environmental scanning

tracks the evolution of trends events or streams of activities and external environment

environmental monitoring

helps frames define and understand the industry and identity rivals strengths and weaknesses helps a company to avoid surprises by effectively anticipating and responding to competitive smooth refers to the frames activities of collecting and interpreting data on competitors

competitive intelligence

predict the events in the future and present

environmental forecasting

provide a set of tools that enable managers to imagine threats and opportunities the future may bring

scenario analysis

creating the environmental aware organization three important processes

scanning monitoring gathering competitive intelligence

how to spot hot trends

listen pay attention follow trends online go to old school

helps firms define and understand their industry and identity rival strength and weaknesses helps a company to avoid surprises by effectively anticipating and responding to a competitive mall refers to the frames activities of collecting and interpreting data on competitors

competitive intelligence

predict events in the future and present

environmental forecasting

provide a set of tools that enable managers to imagine threats and opportunities the future may bring

scenario analysis

provides a framework for analyzing this for elements of companies internally external environment

swot analysis

consists of factors that can have a dramatic effects on a firm strategy

general environment

are the most easily understood and quantifiable elements of general environment statistic that describe populations and their characteristics

demographic segment

forces influence the values beliefs and lifestyle of a society related to the different groups of people in society and their habits traditions and beliefs

social cultural segment

influence the regulations industries must comply important elements

political or legal segment

lead to new products and services and improved how they are produced and delivered to the end user

technological segment

has an impact on a industries from supplies of raw materials to manufacturers of finished goods and services

economic segment

provides both opportunities to access larger potential markets and abroad base of factors of a production such as raw materials labor skilled manager technical professional

global segment

a model that identify and analyze the competitive forces that shape every industry and helps determine an industry's weaknesses and strength

michael porter's five forces

indicate scenario that profits of establish frames in the industry may be eroted by new

threat of new entrants

sources of entry barriers

economics of scale product differentiation capital requirements switching cost access to distribution channels cost disadvantages independent

it indicates that buyers threaten an industry by forcing down prices bargaining for higher quality or more services paying competitors against each other

bargaining power of buyers

refers to a condition under which suppliers group may become powerful

bargaining power of suppliers

refers viability of substitute product depends largely on its relative price performance trade of

the threat of substitute products and services

intense rivalry and an industry provide an example of industry and which competition has recently been intense

intensity among competitors in an industry

five forces

threat of new entrance bargaining power of buyers bargaining power of suppliers threat of substitute products and services intensity among competitors in an industry

are the final customers in an distribution channel

end user

are the wholesalers and distribution manufacturers who serves as middle man and between manufacturers and user

buyer channel intermediaries

two types of buyers

end user buyer channel intermediaries

Sg1

Jennie Rose Carpo · 24問 · 2年前

Sg1