5
問題一覧
1
based on creating a locust position related to one's peers
overall cost leadership
2
requires that the firm create products and services that are unique and valued
differentiation
3
must direct their attention toward narrow products lines buyers groups are geographical markets
focus strategy
4
types of three generic strategies
overall cost leaderships differentiation focus strategy
5
requires a tight set of interrelated topic such as aggressive construction of efficient scale facilities pursuit of cost reduction from experience like cause and overhead control and cause minimization in all activities in a frames value chain
overall cost leadership
6
2 method used in application or adaptation of overall cost leadership
competitive parity experience curve
7
it refers to the frames of treatment of similarly or being on fire with competitors with respect to low cost differentiation are static product characteristic
competitive parity
8
a company may also make use of their experience based on the previous data they have in order to lower the cost for them to gain experience good production processes
based on their experience unit cost of production it possibly decline a subfold increase in most industries
experience curve
9
consists of creating difference and frames products or services offered by creating something that is perceived industry white as being unique and valued by as customers
differentiation
10
based on the choice of narrow competitive scope within an industry a
___ attains competitive advantage by a dedicating itself exclusively to a particular segment or group of segments and tailor is strategic deserving them
focus
11
creates barriers of either cost leadership or differentiation are both
it also use select niche that are least vulnerable to substitute or where competitors are weakest
focus: improving in competitive position
12
some of the pitfalls of a __________ these are
erosion of cause advantage within the narrow segment
even product and services offerings that are highly focused our subject to competition from new entrance and imitators
focusers can be become too focused to satisfy buyer needs
focus strategy
13
potential pitfalls of _______ strategies
too much focus on one or few value chain activities
all rivals share a common input or raw material
the strategy is imitated to easily
a lack of parity on differentiation
erosion of cause of advantage when pricing information available to customers increases
overall cost leadership
14
differentiation strategy helps a firm to improve its position porters five forces through
creates higher entry due to customer loyalty provides higher margin that enable the firm to deal with supplier power establishes customer loyalty and hands less threat from substitute
15
potential pitfalls of _______ strategies
uniqueness that is not valuable
too much differentiation
to high a price premium
differentiation that is easily imitated
diffusion of broad identification through product line extensions
perceptions of differentiation may vary between buyers and suppliers
differentiation
16
an integrative strategy enable a firm to provide two types of value to customers
differentiated attributes and lower prices
17
given the advances in manufacturing technologies such as cad cam as well as information technologies many frames have been able to manufacture unique products and relatively small quantities at lower cost this is a concept known as mass customization
automated and flexible manufacturing system
18
can be defined as the total profits in an industry at all points along the industries value chain
the potential _______ will be differ in some segment of the value chained and others and the depths will vary within an individual segment to focus solely on manufacturing and leaving downstreams operation to others out through outsourcing
profit pool
19
this approach enables a firm not only to add value via its own value creating activities but also for its customer and suppliers
extended value chain
20
refers to the stages of introduction growth maturity and decline that occur over the life of an industry it is useful to think in terms of growth product lines such as personal computers photocopyers and long distance telephone service
industry life cycle stages
21
products are unfamiliar to custom consumers
market segments are not well defined and product features are not legally specified
typically involves low sales roles rapid technological change operating losses and the need for strong sources of cash to finance operations
introduction stage
22
characterized by strong increases in sales
a potential for strong strains attracts other rivals who also want to benefit
whereas a marketing and sales initiatives were mainly directed at aggregated demand that is demand for all such products and the introduction stage efforts in a groups are directed
growth stage
23
aggregate industry demands begins too slow
since markets are becoming saturated they are few opportunities to attack new adopters
since it is no longer possible to grow around competition the direct competition becomes more predominant and competition intensifies
maturity stage
24
a change in industry tendencies to continuously improve products by offering products with fewer product attributes and lower prices
reverse positioning
25
a break in industry tendencies to incrementally improved by offering products that are still in the industry but are perceived by customers as being different
breakaway positioning
26
two positioning strategies that managers can use in the maturity stage include
reverse positioning breakaway positioning
27
the decision in the ,_____ phase of the industry life cycle become particularly important
hard choices must be made and prince must face up to the fundamental strategic choices of either existing or staying and adapting to consolidate industry
decline stage
28
refers to keeping a product going without significantly reducing marketing support technological development or other investment in the hope that competitors will eventually leave the market
maintaining
29
involves obtaining as much profit as possible and requires that cause and the decline stage be decreased quickly
harvesting
30
involves one firmed acquiring the best of the surviving firms in an industry at reasonable price
consolidating
31
there are four basic strategies available in the decline phase
maintaining harvesting existing and consolidating
32
three turn around strategy
asset and cost surgery selective product and marketing pruning piecemeal productivity improvements
33
the market involves dropping the products from a firm portfolio
exiting
Sg1
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chapter 1
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chapter 1
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Chapter 1-2
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chapter 1
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chapter 1
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Chapter 1
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5
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5
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FM 5-6
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7
Jennie Rose Carpo · 18問 · 1年前7
7
18問 • 1年前問題一覧
1
based on creating a locust position related to one's peers
overall cost leadership
2
requires that the firm create products and services that are unique and valued
differentiation
3
must direct their attention toward narrow products lines buyers groups are geographical markets
focus strategy
4
types of three generic strategies
overall cost leaderships differentiation focus strategy
5
requires a tight set of interrelated topic such as aggressive construction of efficient scale facilities pursuit of cost reduction from experience like cause and overhead control and cause minimization in all activities in a frames value chain
overall cost leadership
6
2 method used in application or adaptation of overall cost leadership
competitive parity experience curve
7
it refers to the frames of treatment of similarly or being on fire with competitors with respect to low cost differentiation are static product characteristic
competitive parity
8
a company may also make use of their experience based on the previous data they have in order to lower the cost for them to gain experience good production processes
based on their experience unit cost of production it possibly decline a subfold increase in most industries
experience curve
9
consists of creating difference and frames products or services offered by creating something that is perceived industry white as being unique and valued by as customers
differentiation
10
based on the choice of narrow competitive scope within an industry a
___ attains competitive advantage by a dedicating itself exclusively to a particular segment or group of segments and tailor is strategic deserving them
focus
11
creates barriers of either cost leadership or differentiation are both
it also use select niche that are least vulnerable to substitute or where competitors are weakest
focus: improving in competitive position
12
some of the pitfalls of a __________ these are
erosion of cause advantage within the narrow segment
even product and services offerings that are highly focused our subject to competition from new entrance and imitators
focusers can be become too focused to satisfy buyer needs
focus strategy
13
potential pitfalls of _______ strategies
too much focus on one or few value chain activities
all rivals share a common input or raw material
the strategy is imitated to easily
a lack of parity on differentiation
erosion of cause of advantage when pricing information available to customers increases
overall cost leadership
14
differentiation strategy helps a firm to improve its position porters five forces through
creates higher entry due to customer loyalty provides higher margin that enable the firm to deal with supplier power establishes customer loyalty and hands less threat from substitute
15
potential pitfalls of _______ strategies
uniqueness that is not valuable
too much differentiation
to high a price premium
differentiation that is easily imitated
diffusion of broad identification through product line extensions
perceptions of differentiation may vary between buyers and suppliers
differentiation
16
an integrative strategy enable a firm to provide two types of value to customers
differentiated attributes and lower prices
17
given the advances in manufacturing technologies such as cad cam as well as information technologies many frames have been able to manufacture unique products and relatively small quantities at lower cost this is a concept known as mass customization
automated and flexible manufacturing system
18
can be defined as the total profits in an industry at all points along the industries value chain
the potential _______ will be differ in some segment of the value chained and others and the depths will vary within an individual segment to focus solely on manufacturing and leaving downstreams operation to others out through outsourcing
profit pool
19
this approach enables a firm not only to add value via its own value creating activities but also for its customer and suppliers
extended value chain
20
refers to the stages of introduction growth maturity and decline that occur over the life of an industry it is useful to think in terms of growth product lines such as personal computers photocopyers and long distance telephone service
industry life cycle stages
21
products are unfamiliar to custom consumers
market segments are not well defined and product features are not legally specified
typically involves low sales roles rapid technological change operating losses and the need for strong sources of cash to finance operations
introduction stage
22
characterized by strong increases in sales
a potential for strong strains attracts other rivals who also want to benefit
whereas a marketing and sales initiatives were mainly directed at aggregated demand that is demand for all such products and the introduction stage efforts in a groups are directed
growth stage
23
aggregate industry demands begins too slow
since markets are becoming saturated they are few opportunities to attack new adopters
since it is no longer possible to grow around competition the direct competition becomes more predominant and competition intensifies
maturity stage
24
a change in industry tendencies to continuously improve products by offering products with fewer product attributes and lower prices
reverse positioning
25
a break in industry tendencies to incrementally improved by offering products that are still in the industry but are perceived by customers as being different
breakaway positioning
26
two positioning strategies that managers can use in the maturity stage include
reverse positioning breakaway positioning
27
the decision in the ,_____ phase of the industry life cycle become particularly important
hard choices must be made and prince must face up to the fundamental strategic choices of either existing or staying and adapting to consolidate industry
decline stage
28
refers to keeping a product going without significantly reducing marketing support technological development or other investment in the hope that competitors will eventually leave the market
maintaining
29
involves obtaining as much profit as possible and requires that cause and the decline stage be decreased quickly
harvesting
30
involves one firmed acquiring the best of the surviving firms in an industry at reasonable price
consolidating
31
there are four basic strategies available in the decline phase
maintaining harvesting existing and consolidating
32
three turn around strategy
asset and cost surgery selective product and marketing pruning piecemeal productivity improvements
33
the market involves dropping the products from a firm portfolio
exiting