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27問 • 2年前

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consists of people equipment and procedures to gather sort analyze evaluate and distribute needed timely and accurate information to marketing decision makers

marketing information system

the spot important opportunities and a potential problems marketing managers rely on internal reports of orders sales prices cost inventory levels receivable and payables

internal records

the heart of the internal record system is the ______ sales representatives dealers and customer sent to orders to the firm the sales department prepares invoices transmits copies the various departments and mac or loss out of stock

order to payment cycle

marketing managers need timely and accurate reports on current sales

sales information system

companies organize their information and to customers product and salesperson databases and then combine their data the customer database will contain every customers name address past transactions and sometimes even demographics and psychographics

database data warehousing and data mining

as a set of procedures and sources that managers use to obtain everyday information about development in the marketing environment

marketing intelligence system

unpredictable short leave and without social economic and political significance

fad

is more predictable and durable than fad trans reveal the shape of the future and can provide strategic directions

trend

is a large social economic political and technological change is slow to form and once in place influence us for sometimes between seven and 10 years or longer

megatrend

is the set of consumers with sufficient level of interest in a market offer however their interest is not enough to define a market unless they also have sufficient income and success to the product

available market

is the part of qualified available market the company decide to pursue the company might concentrate its marketing and distribution effort on the east cost

target market

is the set of consumers who are buying the companies product

penetrated market

for a product is the total value that would be brought by a defined customer group and define geographical area in a defined time period in a defined marketing environment under a defined marketing programs

market demand

for a product is the higher level of selective demand vfor that product

market share

is the limit to approach by market demand as industry marketing expenditures approach infinity for a given marketing environment

market potential

is the company estimated share of market demand at alternative levels of company marketing effort in a given time period it depends on how the company's product services prices and communication are perceived related to the competitors

company demand

is the sale goal set up for a product line company division or sales representative

sales quota

is the expected level of company sales based on a chosen marketing plan and an assume marketing environment

company sales forecast

is the sale limit approach by company demand as company marketing effort increase related to the competitors the absolute limit of company demand is of course the market potential

company sales potential

is the maximum sales available of to all forms in an industry during agreement period under a given the level of industry marketing effort and environmental condition common way to estimate the ____ market potential multiply by the l number of buyers by the average quantity each purchases times the price

total market potential

because companies must allocate their marketing budget of the monthly among their best territories they need to estimate the market potential of different cities states and nations

area market potential

besides is amazing total potential and area potential accompany needs to know the actual investor sales taking place in its market this means identifying competitors and estimating their sales

industry sales and market share

is the art of anticipating what buyers i likely to do under a given set of conditions

forecasting

when buyer interviewing is from practical the company may ask it says representatives to estimate their future sales

composite of salesforce opinions

companies can also obtain forecast from experts including dealers distributors suppliers marketing consultants and trade associations

expert opinion

firms can develop sales forecast on the basis of the past sales

past sales analysis

when buyers don't plan their purchases carefully are expert unavailable or unreliable a direct market task can help forecast new product sales are established products sales and a new distribution channel of territory

market test methods

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Jennie Rose Carpo · 24問 · 2年前

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