SBA- CHAPTER 1

30問 • 1年前

問題一覧

Roles of strategy includes:

Framework for Operational Planning, Clarity in direction of Activities, Increase Organizational Effectiveness, Personnel Satisfaction

Why we exist

Mission

What we want to be

Vision

What's important to us

Values

It is our game plan

Strategy

Analysis of General Environment and Industry structure focus on _______

external

Analysis of Organization's core competence focus on ______

Internal

Translate the strategy into action

Strategy Map

It define your organization's purpose and its primary objectives. They are set in the present tense, and explain why you exist as a business, both to members of your organization and to people outside it. It tend to be short, clear and powerful.

Mission Statements

It define your organization's purpose, but they focus on its goals and aspirations. These statements are designed to be uplifting and inspiring. They're also timeless: even ifthe organization changes its strategy, the vision will often stay the same.

Vision Statements

What does a company use to analyze the business environment?

PESTEL Analysis, Michael Porter's 5 Forces

It is how we are going to position our product in the market

Strategic Positioning

In strategic positioning, we use _____

The Ansoff Growth Matrix, Merger's and Acquisition

Mc Do- Lipa build another branch in Lipa and they offer same products.

Market Penetration Strategy

Mc Do-Lipa build another branch in Japan but they offer same products.

Market Development Strategy

Mc Do-Lipa offer new products to the customer

Product Development Strategy

Mc Do-Lipa build another branch in Korea and they also offer new products to the customers.

Diversification strategy

Combine depends on the agreement of 2 companies

Mergers

Acquire by take overs

Acquisition

The benefits of the expansion into the global market place includes:

Increase in revenue, Helps the organization to get many customers (increase the market), Helps the company to diversify its market

It is a process of measuring the performance of a company's products, services, or processes against those of another business considered to be the best in the industry, aka“best in class.”

Benchmarking

What are the key benefits of Benchmarking?

Improving employee understanding of cost structures and internal processes, Encouraging team-building and cooperation in the interests of becoming more competitive, Enhancing familiarity with key performance metrics and opportunities for improvement company-wide

In benchmarking, we use what kind of analysis

TOWS Analysis

It is a variant of the classic business tool - SWOT analysis, but it is directed more outside. It allows you to analyze the internal environment (weaknesses and strengths) and to plan your own changes through the analysis of changes in the external environment (threats and opportunities).

TOWS Analysis

It is a process where a firm identifies its primary and support activities that add value to its final product and then analyze these activities to reduce costs or increase differentiation.

Vaue Chain Analysis (VCA)

It represents the internal activities a firmengages in when transforming inputs into outputs.

Value Chain

In Value Chain Analysis, the support activities includes:

Firm Infrastructure, Human Resource Management, Technology Development, Procurement

In Value Chain Analysis, the primary activities includes:

Inbound Logistics, Operations, Outbound Logistics, Marketing and Sales, Service

It is the process of determining new products' position in the minds of consumers. It includes analyzing the market and competitiors' positions, defining the position of a new product among the existing ones, and communicating a particular brand product image

Product Positioning

What are the 5 Product Positioning Strategies

Characteristics-based positioning, Pricing-based positioning, Use or application-based positioning, Quality or prestige-based positioning, Competitor-based positioning

VITMOLOGY-PPT2

Anndrea S. Galupo · 22問 · 1年前

VITMOLOGY-PPT2