SBA CHAPTER 6

23問 • 1年前

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utilize advanced communication technologies and digital information to streamline various business processes online. These processes include customer relationship management (CRM), supply chain management, payment processing, employee services and recruitment, and information sharing.

E-BUSINESS MODEL

is a method of how a company will generate revenue, identifying its product offering, value added services, revenue sources and target customers to sustains itself (Strauss and Frost, 2014; Turban et al., 2012; Chaffey, 2015).

BUSINESS MODEL

a method by which the organization sustains itself in the long term using information technology, particularly internet, which includes its value proposition for partners and customers as well as its revenue streams. (Strauss and Frost, 2014; Baltzan, 2014)

E-BUSINESS MODEL

Four broad transformation to E-business includes;

Domestic business to multinational business, An economy based on industrial manufacturing to one that characterized by knowledge- based services., Enterprise resource management to enterprise network management, Manual, document-driven business processes to those that are electronic, automated, and paperless.

What are the 4 components of E-business model?

VALUE PROPOSITION, CUSTOMER RELATIONSHIP, REVENUE MODEL/ STREAMS AND ACTIVITIES, CAPABILITIES AND RESOURCES

Is a tool used to ensure a product or service is positioned around customer values and needs

VALUE PROPOSITION

It is about how you create value for customers

VALUE PROPOSITION

It is about enabling people to identify with your brand, thus generating demand for your products and services.

DEMAND GENERATION

Process of incorporating a sustainable financial model for revenue generation within a business model design. It can help to understand what options make more sense in creating a digital business from scratch.

REVENUE MODELING

It is a model that leverages digital technologies to improve several aspects of an organization. From how the company acquires customers to what product/service it provides. It is such when digital technology helps enhance its value proposition.

DIGITAL BUSINESS MODELS MAP

enumerate the digital business model maps

E-COMMERCE/MARKETPLACE, ON-DEMAND, SUBSCRIPTION-BASED, FREE-FREEMIUM MODEL, HIDDEN REVENUE GENERATION, PEER-TO-PEER, TWO SIDED MARKET PLACE, AD SUPPORTED AND OPEN SOURCE MODEL

Categories of E-business model (FUNCTIONALITY)

COMMUNITY MODEL, ADVERTISING MODEL AND BROKERAGE MODEL

CATEGORIES OF E-BUSINESS MODEL (TRANSACTION TYPE)

B2C, B2B, C2B AND C2C

it generates value by enabling interactions between people, groups and users by leveraging network effects. It usually comprise two sides; supply and demand

PLATFORM BUSINESS MODEL

It is a platform where buyers and sellers interact and transact.

MARKETPLACE BUSINESS MODEL

It is a phenomenon in which as more people or users join a platform, the more the value of the service offered by the platform improved for those joining afterwards.

NETWORK EFFECTS

in this model, the organization doesn't monetize the user directly, but it leverages the data users provide couples with technology, thus have a key customer pay to sustain the core asset.

ASYMMETRIC BUSINESS MODELS

It is a selling model where wholesalers sell their products in bulk to a retailer at a discounted price. The retailer then on-sells the products to consumers at a higher price. In this model, a wholesaler sells products in bulk to retail outlets for onward sale.

WHOLESALE BUSINESS MODEL

A model that follows a diret-to-consumer approach, also called B2C or Business to Consumer, where company sells directly to final customers a processed/finished product

RETAIL BUSINESS MODEL

A particular kind of business model where a company rather than accessing the consumer market directly it does that via another business

B2B2C BUSINESS MODEL

It is the act of obtaining knowledge, goods and services or opinions from a group of people. These people submit information via social media, smartphone apps, or dedicated crownsourcing platforms.

CROWDSOURCING BUSINESS MODEL

It is the evolution of open-source. Where a core part of the software/ platform is offered for free, while on top of it are built premium features or add ons, which get monetized by the corporation who developed the software/platform.

OPEN CORE MODEL

In this business model, the company deliberately launched its operation by keeping tight ownership on the main assets, while those are established thus choosing a chain model. Once operation are running and established, the company divests its ownership and opts instead for a franchising model.

FRANCHAINED BUSINESS MODEL

VITMOLOGY-PPT2

Anndrea S. Galupo · 22問 · 1年前

VITMOLOGY-PPT2