TOM MODULE 4

22問 • 2年前

問題一覧

5 communications problems

1. Language barriers. 2. Varied connotations of words, signs, and symbols. 3. Cultural differences. 4. Faulty word Choices. 5. Mistranslations.

5 established adopter categories

Innovators Early Adopters Early Majority Late Majority Laggards

This is the person who sends his/her mess

Sender (encoder)

This is the person who receives (decodes) the message from the sender.

Receiver (decoder)

person trying to understand, perceive or analysis the message.

Interpreter

this is the message being shared between both the parties.

Messagw

field of experience, beliefs, background, and beliefs that influence sender and receiver to interprets their message. When semantic noise takes place decoding becomes difficult and people get diverged from the actual message.

Semantic barrier

The collection of all elements in an organization’s marketing mix that facilitates exchanges by establishing a shared meaning with the organization’s customers or clients.

Marketing communication

Advertising goals

Inform, remind, persuade

Marketing communications mix

Advertising. Sales promotion. Events snd experiences. Pr. Interactice marketing

A graphic presentation of what takes place when a company communicates with its target audience.

Communication process

It describes who is saying something, which channel is used to convey the messages, who the message is aimed at and what effect the message has.

Harold Lasswell’s SMCRE Model

Communicator who, message says what, medium in which channel, receiver to whom, effect with whatbeffect

The process begins with the information source, which produces a message or a set of messages to be transmitted.

Shannon and Weaver’s Mathematical Model

Objectives of marketing communication

To inform potential consumers about the attributes of the products To persuade them to buy the product To remind them to continue buying it.

Communication sciences and public relations still often use this model, making this a classic sender receiver model. It is seen as one of the most influential communication models.

Harold Lasswell’s SMCRE Model

The model consists of five components, that are used as an analysis tool for evaluating the entire communication process.

Harold Lasswell’s SMCRE Model

The process begins with the information source, which produces a message or a set of messages to be transmitted. The signals are then adapted into a channel (affected by noise interference which may alter how the message is received) that leads to the receiver, which then reconstruct the message to reach the destination.

Shannon and Weaver’s Mathematical Model

Shannon and Weaver’s Model of communication

Sender, encoder, channel, decoder, receiver

Factors that may affect the process of communication from the source, message, channel, and receiver (SMCR). These include content (what the actual message is from beginning to end), elements (language used, gestures, etc.) treatment (the way message is conveyed), structure (how the message is arrange), and code (how the message is sent).

Berlo’s SMCR Communication Model

It veers away from the linear model of previous communication scholars. A central feature of this model is that both sender and receiver can send feedback.

Osgood and Schramm’s Model of Communication

It looks into communication as circular in nature. The encoder (sender) is able to send a message to a decoder (receiver) who interprets the message and sends feedback to the original message sender.

Osgood and Schramm’s Model of Communication

Tourpol

rhyzza sanpedro · 100問 · 3年前

Tourpol