strama enumeration

capital appreciation in the value of company’s share & dividend payment

functional and general

corporate, business and functional

mission statement external analysis internal analysis the swot analysis and business model strategy implementation

reason for existence key values future state major goals

they are precise and measurable they address crucial issues they are challenging but realistic they specify time period

scenario planning decentralized planning

risk entry by potential competitors rivalry among established companies the bargaining power of buyers the bargaining power of suppliers substitute products complementors

economies of scale brand loyalty absolute cost advantages customer switching cost government regulations

industry competetive structure industry demand cost conditions exit barriers

embryonic industries growth industries industry shakeout mature industries declining industries

life cycle issues innovation and change company differences

macroeconomic forces global forces demographic forces social forces technological forces political and legal forces

tangible and intangible

research and development marketing and sales customer service production

information system materials management comapny infrastructure Human Resources

inertia the icarus and paradox prior strategic commitments