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TOM MODULE 6
28問 • 2年前
  • rhyzza sanpedro
    • 通報

    問題一覧

  • 1

    Prices in tourism

    Expensive & Cheap

  • 2

    The amount that the customer pays for the products; the amount of money exchanged for something of value.

    Price

  • 3

    is one of the most important elements in the tourism marketing mix.

    Pricing

  • 4

    is also often considered an indication of quality ..... Although the pricing element is the most important one of the marketing mix in terms of profitability, pricing cannot be seen in isolation from the other elements.

    Pricing

  • 5

    total amount that a company gets based on quantity sold multiplied with selling price.

    Sales

  • 6

    Total income/profit that the company keeps after all the expenses have been paid for.

    Revenue

  • 7

    Costs incurred due to the operations of the business; do not fluctuate with the volume of sales.

    Fixed cost

  • 8

    Level of income that is desired by the company. This usually comes out in percentage form as the amount of mark-up placed on top of the fixed and variable cost of a product.

    Profit margin

  • 9

    Cost that vary based on volume or quantity. Also known as economies of scale.

    Variable costs

  • 10

    The point wherein total cost is equal to total revenue. A company incurs a loss if costs exceeds revenue and generate an income when revenue exceeds costs.

    Breakeven point

  • 11

    KEY FACTORS AFFECTING PRICE

    Costs Organizational and Marketing objectives Other Marketing Mix Variable Buyer perceptions of Value of Price Competition Government Regulation and Taxes Nature of the Market and Demand Pricing in Different Market Price Elasticity of Demand Other Environmental Factors

  • 12

    GENERAL PRICING APPROACHES

    Cost-based pricing, Break-even analysis and target profit pricing, buyer-based pricing (value based), competition- based pricing

  • 13

    Cost-based pricing

    Is an approach that aims to cover costs and make a profit

  • 14

    Cost-based pricing

    The fixed and variable costs are computed and a mark-up is added.

  • 15

    Break-even Analysis and Target Profit Pricing

    When price is determined using break-even price and projecting a target profit

  • 16

    Buyer-based Pricing (Value Based)

    Perceived-value pricing uses the buyer’s perceptions of value and not the seller’s cost as the key to pricing

  • 17

    Competition-based pricing

    What price competitors are putting on their products and services. Companies base their price mainly against the price pegged by their main competitors.

  • 18

    Pricing Strategies

    Prestige pricing, Market Skimming Pricing, Market penetration pricing, Product bundling pricing, volume discount, discounts based on time of purchase, discriminatory pricing, psychological pricing, promotional pricing

  • 19

    Prestige pricing

    Used when the product or services is positioned to be luxurious and elegant.

  • 20

    Market Skimming Pricing

    Consumers become price insensitive when demand is high and supply is low.

  • 21

    Market Penetration Pricing

    Used when setting a low initial selling price to penetrate the market quickly and to attract many buyers for a large market share.

  • 22

    Product Bundling Pricing

    Used to attract buyers to purchase because of the reduced rate of the bundle compared to the total cost of the items if purchased individually.

  • 23

    Volume Discount

    rates given to frequent or high volume users to attract them to purchase the products.

  • 24

    Discounts Based on Time of Purchase

    Addresses the seasonality aspect of the tourism product.

  • 25

    Discriminatory Pricing

    The company sells a product or service at two or more prices, although the difference in price is not based on difference on cost but tries to maximize the amount that each customer pays.

  • 26

    Psychological Pricing

    Like prestige, reference prices, round figures and ignoring end figures are used in pricing. This strategy plays on the psychology of the consumer.

  • 27

    Promotional Pricing

    Offers discount and short-term incentives especially during the introductory stage of the product or during special activities such as anniversaries or festivals.

  • 28

    Revenue management.

    ,,,,

    • Multi lesson 4

    Multi lesson 4

    rhyzza sanpedro · 46問 · 3年前

    Multi lesson 4

    Multi lesson 4

    46問 • 3年前
    rhyzza sanpedro

    MULTICULTURAL

    MULTICULTURAL

    rhyzza sanpedro · 135問 · 3年前

    MULTICULTURAL

    MULTICULTURAL

    135問 • 3年前
    rhyzza sanpedro

    Multi lesson 6

    Multi lesson 6

    rhyzza sanpedro · 36問 · 3年前

    Multi lesson 6

    Multi lesson 6

    36問 • 3年前
    rhyzza sanpedro

    ETHICS

    ETHICS

    rhyzza sanpedro · 84問 · 3年前

    ETHICS

    ETHICS

    84問 • 3年前
    rhyzza sanpedro

    ETHICS

    ETHICS

    rhyzza sanpedro · 84問 · 3年前

    ETHICS

    ETHICS

    84問 • 3年前
    rhyzza sanpedro

    TOM MODULE 5

    TOM MODULE 5

    rhyzza sanpedro · 26問 · 2年前

    TOM MODULE 5

    TOM MODULE 5

    26問 • 2年前
    rhyzza sanpedro

    MULTICULTURAL

    MULTICULTURAL

    rhyzza sanpedro · 135問 · 3年前

    MULTICULTURAL

    MULTICULTURAL

    135問 • 3年前
    rhyzza sanpedro

    Multi lesson 4

    Multi lesson 4

    rhyzza sanpedro · 46問 · 3年前

    Multi lesson 4

    Multi lesson 4

    46問 • 3年前
    rhyzza sanpedro

    TOM MODULE 4

    TOM MODULE 4

    rhyzza sanpedro · 22問 · 2年前

    TOM MODULE 4

    TOM MODULE 4

    22問 • 2年前
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    MODULE 12

    MODULE 12

    rhyzza sanpedro · 13問 · 2年前

    MODULE 12

    MODULE 12

    13問 • 2年前
    rhyzza sanpedro

    QUIZ

    QUIZ

    rhyzza sanpedro · 36問 · 2年前

    QUIZ

    QUIZ

    36問 • 2年前
    rhyzza sanpedro

    Traffic Conference Areas

    Traffic Conference Areas

    rhyzza sanpedro · 219問 · 2年前

    Traffic Conference Areas

    Traffic Conference Areas

    219問 • 2年前
    rhyzza sanpedro

    multicultural

    multicultural

    rhyzza sanpedro · 46問 · 3年前

    multicultural

    multicultural

    46問 • 3年前
    rhyzza sanpedro

    Module 12.2

    Module 12.2

    rhyzza sanpedro · 22問 · 2年前

    Module 12.2

    Module 12.2

    22問 • 2年前
    rhyzza sanpedro

    Multi lesson 5

    Multi lesson 5

    rhyzza sanpedro · 51問 · 3年前

    Multi lesson 5

    Multi lesson 5

    51問 • 3年前
    rhyzza sanpedro

    TOM MODULE 2

    TOM MODULE 2

    rhyzza sanpedro · 32問 · 2年前

    TOM MODULE 2

    TOM MODULE 2

    32問 • 2年前
    rhyzza sanpedro

    Aircraft flight

    Aircraft flight

    rhyzza sanpedro · 9問 · 2年前

    Aircraft flight

    Aircraft flight

    9問 • 2年前
    rhyzza sanpedro

    TOM MODULE 2

    TOM MODULE 2

    rhyzza sanpedro · 32問 · 2年前

    TOM MODULE 2

    TOM MODULE 2

    32問 • 2年前
    rhyzza sanpedro

    AB

    AB

    rhyzza sanpedro · 121問 · 3年前

    AB

    AB

    121問 • 3年前
    rhyzza sanpedro

    問題一覧

  • 1

    Prices in tourism

    Expensive & Cheap

  • 2

    The amount that the customer pays for the products; the amount of money exchanged for something of value.

    Price

  • 3

    is one of the most important elements in the tourism marketing mix.

    Pricing

  • 4

    is also often considered an indication of quality ..... Although the pricing element is the most important one of the marketing mix in terms of profitability, pricing cannot be seen in isolation from the other elements.

    Pricing

  • 5

    total amount that a company gets based on quantity sold multiplied with selling price.

    Sales

  • 6

    Total income/profit that the company keeps after all the expenses have been paid for.

    Revenue

  • 7

    Costs incurred due to the operations of the business; do not fluctuate with the volume of sales.

    Fixed cost

  • 8

    Level of income that is desired by the company. This usually comes out in percentage form as the amount of mark-up placed on top of the fixed and variable cost of a product.

    Profit margin

  • 9

    Cost that vary based on volume or quantity. Also known as economies of scale.

    Variable costs

  • 10

    The point wherein total cost is equal to total revenue. A company incurs a loss if costs exceeds revenue and generate an income when revenue exceeds costs.

    Breakeven point

  • 11

    KEY FACTORS AFFECTING PRICE

    Costs Organizational and Marketing objectives Other Marketing Mix Variable Buyer perceptions of Value of Price Competition Government Regulation and Taxes Nature of the Market and Demand Pricing in Different Market Price Elasticity of Demand Other Environmental Factors

  • 12

    GENERAL PRICING APPROACHES

    Cost-based pricing, Break-even analysis and target profit pricing, buyer-based pricing (value based), competition- based pricing

  • 13

    Cost-based pricing

    Is an approach that aims to cover costs and make a profit

  • 14

    Cost-based pricing

    The fixed and variable costs are computed and a mark-up is added.

  • 15

    Break-even Analysis and Target Profit Pricing

    When price is determined using break-even price and projecting a target profit

  • 16

    Buyer-based Pricing (Value Based)

    Perceived-value pricing uses the buyer’s perceptions of value and not the seller’s cost as the key to pricing

  • 17

    Competition-based pricing

    What price competitors are putting on their products and services. Companies base their price mainly against the price pegged by their main competitors.

  • 18

    Pricing Strategies

    Prestige pricing, Market Skimming Pricing, Market penetration pricing, Product bundling pricing, volume discount, discounts based on time of purchase, discriminatory pricing, psychological pricing, promotional pricing

  • 19

    Prestige pricing

    Used when the product or services is positioned to be luxurious and elegant.

  • 20

    Market Skimming Pricing

    Consumers become price insensitive when demand is high and supply is low.

  • 21

    Market Penetration Pricing

    Used when setting a low initial selling price to penetrate the market quickly and to attract many buyers for a large market share.

  • 22

    Product Bundling Pricing

    Used to attract buyers to purchase because of the reduced rate of the bundle compared to the total cost of the items if purchased individually.

  • 23

    Volume Discount

    rates given to frequent or high volume users to attract them to purchase the products.

  • 24

    Discounts Based on Time of Purchase

    Addresses the seasonality aspect of the tourism product.

  • 25

    Discriminatory Pricing

    The company sells a product or service at two or more prices, although the difference in price is not based on difference on cost but tries to maximize the amount that each customer pays.

  • 26

    Psychological Pricing

    Like prestige, reference prices, round figures and ignoring end figures are used in pricing. This strategy plays on the psychology of the consumer.

  • 27

    Promotional Pricing

    Offers discount and short-term incentives especially during the introductory stage of the product or during special activities such as anniversaries or festivals.

  • 28

    Revenue management.

    ,,,,