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Module 12.2
22問 • 2年前
  • rhyzza sanpedro
    • 通報

    問題一覧

  • 1

    Most powerful marketing weapon available to all kinds of marketers.

    Destination branding

  • 2

    process of communicating the benefits of the product and creating an overall superior impression about the product.

    Brand

  • 3

    process of communicating the benefits of the product and creating an overall superior impression about the product.

    Brand

  • 4

    A dynamic relationship between the product (destination) and consumers (or potential visitors).

    Brand

  • 5

    Refers to the durable essence, or core characteristics, of the destination, which comprise its personality and make it distinctive and different from all its competitors.

    Destination brand

  • 6

    The sum of beliefs, ideas, and impressions that a person or a group of persons have about a destination.

    Destination image

  • 7

    STRATEGIES FOR PROMOTING DESTINATIONS

    6

  • 8

    How an organization seeks to identify itself and how to perceived in the market.

    Brand identity

  • 9

    is one of the fast- growing sectors of the tourism industry

    Film induced tourism

  • 10

    STRATEGIES FOR ATTRACTING VISITORS

    4

  • 11

    Serve as road map for all marketing activities of the firm;

    Marketing plan

  • 12

    focuses on the how, when, where, who and what. It outlines the specific steps you need to take to accomplish the goals in your marketing strategy.

    Marketing plan

  • 13

    THREE ELEMENTS OF A SUCCESSFUL MARKETING PLAN

    3

  • 14

    SMART

    ØSMART – Specific, Measurable, Attainable, Realistic, and Time Bound

  • 15

    section reveals the background of why the marketing plan should be created:

    Bg of the plan

  • 16

    ØThis section shall discuss the primary, secondary, and marginal accounts of the business. A brief description of the demographics and psychographics of the market segments.

    Target market

  • 17

    The strategy revolves around how the team is planning to hit its goals, while keeping marketing priorities in mind and remaining aligned to the business objectives.

    Marketing strategies

  • 18

    Marketing strategies

    4

  • 19

    ØThis section should include specific activities, their expected time of roll-out, duration, and person in charge.

    Timetable

  • 20

    numerical representation of the marketing commitment.

    Marketing budget

  • 21

    This is a short reiteration of the salient points of the marketing plan.

    Conclusion

  • 22

    An attached agency of the Department of Tourism, the Tourism Promotions Board (TPB) exists to market and promote the Philippines domestically and internationally as a world-class tourism and MICE destination, in strategic partnership with private and public stakeholders to deliver a unique high-value experience for visitors, significantly contributing to increased arrivals, receipts and investments to the country.

    THE TOURISM PROMOTIONS BOARD

    • Multi lesson 4

    Multi lesson 4

    rhyzza sanpedro · 46問 · 3年前

    Multi lesson 4

    Multi lesson 4

    46問 • 3年前
    rhyzza sanpedro

    MULTICULTURAL

    MULTICULTURAL

    rhyzza sanpedro · 135問 · 3年前

    MULTICULTURAL

    MULTICULTURAL

    135問 • 3年前
    rhyzza sanpedro

    Multi lesson 6

    Multi lesson 6

    rhyzza sanpedro · 36問 · 3年前

    Multi lesson 6

    Multi lesson 6

    36問 • 3年前
    rhyzza sanpedro

    ETHICS

    ETHICS

    rhyzza sanpedro · 84問 · 3年前

    ETHICS

    ETHICS

    84問 • 3年前
    rhyzza sanpedro

    ETHICS

    ETHICS

    rhyzza sanpedro · 84問 · 3年前

    ETHICS

    ETHICS

    84問 • 3年前
    rhyzza sanpedro

    TOM MODULE 5

    TOM MODULE 5

    rhyzza sanpedro · 26問 · 2年前

    TOM MODULE 5

    TOM MODULE 5

    26問 • 2年前
    rhyzza sanpedro

    MULTICULTURAL

    MULTICULTURAL

    rhyzza sanpedro · 135問 · 3年前

    MULTICULTURAL

    MULTICULTURAL

    135問 • 3年前
    rhyzza sanpedro

    TOM MODULE 6

    TOM MODULE 6

    rhyzza sanpedro · 28問 · 2年前

    TOM MODULE 6

    TOM MODULE 6

    28問 • 2年前
    rhyzza sanpedro

    Multi lesson 4

    Multi lesson 4

    rhyzza sanpedro · 46問 · 3年前

    Multi lesson 4

    Multi lesson 4

    46問 • 3年前
    rhyzza sanpedro

    TOM MODULE 4

    TOM MODULE 4

    rhyzza sanpedro · 22問 · 2年前

    TOM MODULE 4

    TOM MODULE 4

    22問 • 2年前
    rhyzza sanpedro

    MODULE 12

    MODULE 12

    rhyzza sanpedro · 13問 · 2年前

    MODULE 12

    MODULE 12

    13問 • 2年前
    rhyzza sanpedro

    QUIZ

    QUIZ

    rhyzza sanpedro · 36問 · 2年前

    QUIZ

    QUIZ

    36問 • 2年前
    rhyzza sanpedro

    Traffic Conference Areas

    Traffic Conference Areas

    rhyzza sanpedro · 219問 · 2年前

    Traffic Conference Areas

    Traffic Conference Areas

    219問 • 2年前
    rhyzza sanpedro

    multicultural

    multicultural

    rhyzza sanpedro · 46問 · 3年前

    multicultural

    multicultural

    46問 • 3年前
    rhyzza sanpedro

    Multi lesson 5

    Multi lesson 5

    rhyzza sanpedro · 51問 · 3年前

    Multi lesson 5

    Multi lesson 5

    51問 • 3年前
    rhyzza sanpedro

    TOM MODULE 2

    TOM MODULE 2

    rhyzza sanpedro · 32問 · 2年前

    TOM MODULE 2

    TOM MODULE 2

    32問 • 2年前
    rhyzza sanpedro

    Aircraft flight

    Aircraft flight

    rhyzza sanpedro · 9問 · 2年前

    Aircraft flight

    Aircraft flight

    9問 • 2年前
    rhyzza sanpedro

    TOM MODULE 2

    TOM MODULE 2

    rhyzza sanpedro · 32問 · 2年前

    TOM MODULE 2

    TOM MODULE 2

    32問 • 2年前
    rhyzza sanpedro

    AB

    AB

    rhyzza sanpedro · 121問 · 3年前

    AB

    AB

    121問 • 3年前
    rhyzza sanpedro

    問題一覧

  • 1

    Most powerful marketing weapon available to all kinds of marketers.

    Destination branding

  • 2

    process of communicating the benefits of the product and creating an overall superior impression about the product.

    Brand

  • 3

    process of communicating the benefits of the product and creating an overall superior impression about the product.

    Brand

  • 4

    A dynamic relationship between the product (destination) and consumers (or potential visitors).

    Brand

  • 5

    Refers to the durable essence, or core characteristics, of the destination, which comprise its personality and make it distinctive and different from all its competitors.

    Destination brand

  • 6

    The sum of beliefs, ideas, and impressions that a person or a group of persons have about a destination.

    Destination image

  • 7

    STRATEGIES FOR PROMOTING DESTINATIONS

    6

  • 8

    How an organization seeks to identify itself and how to perceived in the market.

    Brand identity

  • 9

    is one of the fast- growing sectors of the tourism industry

    Film induced tourism

  • 10

    STRATEGIES FOR ATTRACTING VISITORS

    4

  • 11

    Serve as road map for all marketing activities of the firm;

    Marketing plan

  • 12

    focuses on the how, when, where, who and what. It outlines the specific steps you need to take to accomplish the goals in your marketing strategy.

    Marketing plan

  • 13

    THREE ELEMENTS OF A SUCCESSFUL MARKETING PLAN

    3

  • 14

    SMART

    ØSMART – Specific, Measurable, Attainable, Realistic, and Time Bound

  • 15

    section reveals the background of why the marketing plan should be created:

    Bg of the plan

  • 16

    ØThis section shall discuss the primary, secondary, and marginal accounts of the business. A brief description of the demographics and psychographics of the market segments.

    Target market

  • 17

    The strategy revolves around how the team is planning to hit its goals, while keeping marketing priorities in mind and remaining aligned to the business objectives.

    Marketing strategies

  • 18

    Marketing strategies

    4

  • 19

    ØThis section should include specific activities, their expected time of roll-out, duration, and person in charge.

    Timetable

  • 20

    numerical representation of the marketing commitment.

    Marketing budget

  • 21

    This is a short reiteration of the salient points of the marketing plan.

    Conclusion

  • 22

    An attached agency of the Department of Tourism, the Tourism Promotions Board (TPB) exists to market and promote the Philippines domestically and internationally as a world-class tourism and MICE destination, in strategic partnership with private and public stakeholders to deliver a unique high-value experience for visitors, significantly contributing to increased arrivals, receipts and investments to the country.

    THE TOURISM PROMOTIONS BOARD