TOM MODULE 5

26問 • 2年前

問題一覧

A combination of tangible and intangible elements, such as natural, cultural and man-made resources, attractions, facilities, services and activities around a specific center of interest which represents the core of the destination marketing mix and creates an overall visitor experience including emotional aspects for the potential customers.

Tourism product

A product is anything that can be offered to as market for attention, acquisition, use or consumption that might satisfy a want or need.

Consumer marketing

Products have different components that make up the overall tourism product but there are many products and services that form the entire tourism experience.

Tourism marketing

5 COMPONENTS OF TOURISM PRODUCTS

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is a collection of attractions, which is the elements of the tourism product that pulls people to a destination. These are what the people want to see.

Destination

A wide range of tourist facilities within the destination will help the tourist enjoy the destination attractions. These include accommodation facilities, transportation, food and beverages, shopping centers and many other support facilities.

Destination facilities

For tourism product to be highly successful, infrastructure services and transportation systems should be in place.

Transportation

This is vital in any products. It also motivates them to make decision to visit the said destination.

Image

An important components of the tourism products. It allows consumers to determine the level of service they may receive in the destination. Pricing products highly will create an expectation of excellence and high standards while pricing it too low might give consumers doubts on the product’s quality.

Price

4 product types

Core, facilitating, supporting, augmented

Refer to how available the product is to the consumer, in terms of location, hours of operation and ease of availing the products and services.

Accessibility

This is the over-all feel of the place. This is much appreciated through the five senses. The product and service should be appealing to the eye, soft to the ears, gentle touch and smelling sweetly. In short ambiance of the place.

Atmosphere

It is inevitable for the tourism product. Consumption happens within the destination. Hence, customer interaction with service staff should be pleasant and memorable.

Customer interaction with the services

Consuming the product and service along with them. The experience becomes highly variable depending on how customers behave and interact with each other.

Customer interaction with other customers

Customers also do co-production of the product and service. As such, involving the guest in the delivery of the service can actually improve customer satisfaction, reduce expenses and increase capacity. The presence of self-service counters, for instance, is aimed at making customers become co-producer of value.

Co-production

Product life cycle

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6 stages of product life cycle

Product development, Introduction, Growth stage, Maturity stage, Decline stage, Phase-out

The product development stage begins with an idea of a new product that could possibly satisfy an existing need or want in a specific market. The product idea is further developed through market research and product testing to determine the feasibility of the product. A business plan with a sound financial and marketing strategy is also prepared during this stage.

Product development

The introduction phase is the period wherein the product is introduced to the market. It may be a period of rapid or slow sales growth depending on market acceptability of the new product. As the product is being introduced into the market, profits may be non-existent on this stage since investments have been made during the product development stage. An aggressive marketing strategy should be implemented to ensure market awareness and penetration. Since product is new, the features of the product should be introduced extensively to its target market.

Introduction

The growth stage is a period of rapid market acceptance and increasing profits. As the product becomes popular with its target market, an increase in sales is projected at this stage. Return on investments will materialize at this stage of the product life cycle.

Growth stage

Maturity stage is a period where sales plateau because the product has achieved acceptance by most of its potential buyers. It is also likely that competition has come in and attempts to grab the product market share. At this stage, to prevent decline, the company can introduce some innovation as follows: a. Market Modification b. Product Modification c. Marketing Mix Modification

Maturity stage

Some successful products stay in the business for a long period of time. By employing product modification, market modification and, marketing mix modification, some products stay in the market and avoid decline. The decline stage is the period when sales fall of quickly and profits drop.

Decline stage

Without a shift in strategy to adapt to the prevailing business environment, phase out may be inevitable. This is the stage when the production of the product or availability of the service will be shut down or deleted from the company’s product line.

Phase out

6 stages of destination life cycle

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an integral part of the success of any business.

Product development

Key Players in the Tourism Industry

6….

MULTICULTURAL

rhyzza sanpedro · 135問 · 3年前

MULTICULTURAL