thcrisis chapt 2

7問 • 1年前

問題一覧

Good crisis management starts with predicting possible problems. Hold a meeting with people from all departments to make a list of potential risks. Risks could include natural disasters, computer issues, work accidents, cyber-attacks, or faulty products. Assess how likely each risk is and its potential impact on the company. Rank the risks based on likelihood and impact. Identify ways to avoid some risks by changing procedures and improving practices.

identify risks

Determine the people and resources needed to handle each potential situation. Create a crisis management plan covering all possible scenarios and response strategies. Be prepared with a response plan to handle real crises more effectively under pressure.

define an action plan

Create a central place for managing crises. The main team will work here, implement response plans, and handle communication during a crisis.

establish a crisis unit

Manage company communications carefully to protect the company's image and reputation during a crisis. Two main types of communication: Handle the crisis and reduce its impact on the business (inform customers, give instructions to employees, coordinate actions). Avoid scandals and protect the company's reputation. Choose an official spokesperson (or more than one) for crises. The spokesperson will be the only authorized person to speak for the company and will be seen as an official source of information.

designate and train a spokesperson

Communicate with employees, clients, partners, suppliers, and the public during a crisis. Tailor messages to the audience and the medium used (website, social media, press). Ensure the main message is simple, clear, and easy to understand. Be open and do not deny the problem to maintain credibility.

define messages to transmit

Use the pre-planned actions when a crisis occurs. Assess the seriousness of any problem or unusual situation. Activate the crisis unit, issue alerts, and follow the response plan based on the assessment.

make space for crisis management

Recognize that a crisis can lead to new opportunities if handled well. Encourage creativity and innovation to help the company recover and move forward. Strengthen teamwork and boost employee loyalty internally. Demonstrate the company's strength, quick response, and resilience externally.

stay positive

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