問題一覧
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A detailed and integrated written document that describes the various activities involved in opening and operating a new entrepreneural venture
Business plan
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A road map that provides directions to a business can plan its future and helps it avoid bumps in the road
Business plan
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A business blueprint and it keeps the entrepreneur on the right track
Business plan
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It provides guidance, influence and leadership, as well as communicating ideas about goals and the means of achieving them to partners, associates, employees, and others
Business plan
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10 reasons why you need to prepare a business plan
To help you with critical decisions, To iron out kinks, To avoid big mistakes, To prove the viability of the business, To set better objectives and benchmarks, To communicate objectives and benchmarks, To provide a guide for service providers, To secure financing, To better understand the broader landscape, To reduce risk
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Major parts of a business plan
Title page and contents, Executive summary, Description of the business, Description of the product or service, Marketing plan, Analysis of the competition, Operation and management, Financial data
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It presents the general perspective of the business
Title page and contents
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Sections of title page and contents
Proposed name of the business, Name of the owner or owners, Address of the business, Telephone number, Email address and website
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It is an overview of the entire business plan and will either capture the readers attention or make them lose interest before reading any further
Executive summary
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It tells the readers the history of your company, where it is today and what direction it is headed, this is where you sell on the potential success of your business idea
Executive summary
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This is where you sell on the potential success of your business idea
Executive summary
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It points out the overall highlights of the business plan as well as a bird's eye view of its section
Executive summary
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Executive summary points out the overall highlights of the business plan as well as a __________ of its section
Bird's eye view
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It must be written in simple language than can be easily understood and at the same time attract the attention and influence the decision of the reader
Executive summary
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It is a brief description of the company including the nature of the business and factors that will make the business a success
Description of the business
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A description of how the product or service will meet their need and potential clients identifies as having that need
Description of the business
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This section should give the reader a clear understanding of the product or service
Description of the product or service
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The product or service must be described clearly in the plan
Description of the product or service
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Presented in the description of the product or service
The important features of the product or service, A detailed description of how the product is used, What makes the product or service different from others available in the market
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This described the marketing strategy and how you intend to drive sales
Marketing plan
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Sales strategy and how you intend to provide information on sales staff and activities
Marketing plan
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Marketing plan
Definition of the market, Determination of the market share, Positioning strategy, Pricing strategy, Distribution strategy, Promotion strategy
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In this section there is a description of the industry, information on your target market, evaluation of your competition and market test results
Analysis of the competition
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Analysis of the competition In competitive analysis, the ff must be determined
The strengths and weakness of the firm's competitors, Strategies that will give the firm a competitive advantage, Barriers that can be developed to prevent competitors or would-be competitors from exploition the firm's market, Any opportunity that can be exploited
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Designed to describe just how the business functions on a continuing basis
Operation and management
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The operation plan will highlight the ff:
Organizational structure, Operating expense, Capital requirements, Cost of goods sold
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Financers are most interested in the financial aspects of the business plan
Financial data
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To satisfy the requirement in financial plan making, the following statements must be presented in the business plan:
Income statement, Balance sheet, Cash flow
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4 original Ps
Price, Product, Place, Promotion
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7 Ps
Price, Product, Place, Promotion, People, Packaging, Positioning
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Pricing strategy
Cost-plus pricing, Demand pricing, Competitive pricing, Market pricing
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Distribution strategy
Direct sales channel, Original equipment/manufacturer's sales channel, Manufacturer's response channel, Wholesaler channel, Broker channel, Retail channel, Direct mall channel
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Promotion strategy
Advertising aspects, Packaging, Public relation, Sales promotion, Personal sales
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Refers to the process of moving goods and services from the buyers
Distribution strategy
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If the plan is to move goods directly to the ultimate users, this is the most effective channel
Direct sales channel
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The channel involves selling a manufactured product to another manufacturer who, in turn, incorporated the same to his product and which is later sold as finish product to end user
Original equipment/manufacturer sales channel
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They are wholesalers employed by one or several producers and paid on commission according to quality sold
Manufacturer's representative channel
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These are channel member that sell to retailers or other agents for further distribution through the channel until they reach the final users
Wholesaler channel
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They are distributors who buy directly from distributors or wholesaler and sell to retailers or end users
Broker channel
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They sell directly to consumer
Retail channel
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These are printer materials used in a targeted campaign to consumers. These are sent directly to consumers. These include catalogs, letters, e-mail, & other direct appeals
Direct mall channel