Untrip

41問 • 2年前

問題一覧

A detailed and integrated written document that describes the various activities involved in opening and operating a new entrepreneural venture

Business plan

A road map that provides directions to a business can plan its future and helps it avoid bumps in the road

Business plan

A business blueprint and it keeps the entrepreneur on the right track

Business plan

It provides guidance, influence and leadership, as well as communicating ideas about goals and the means of achieving them to partners, associates, employees, and others

Business plan

10 reasons why you need to prepare a business plan

To help you with critical decisions, To iron out kinks, To avoid big mistakes, To prove the viability of the business, To set better objectives and benchmarks, To communicate objectives and benchmarks, To provide a guide for service providers, To secure financing, To better understand the broader landscape, To reduce risk

Major parts of a business plan

Title page and contents, Executive summary, Description of the business, Description of the product or service, Marketing plan, Analysis of the competition, Operation and management, Financial data

It presents the general perspective of the business

Title page and contents

Sections of title page and contents

Proposed name of the business, Name of the owner or owners, Address of the business, Telephone number, Email address and website

It is an overview of the entire business plan and will either capture the readers attention or make them lose interest before reading any further

Executive summary

It tells the readers the history of your company, where it is today and what direction it is headed, this is where you sell on the potential success of your business idea

Executive summary

This is where you sell on the potential success of your business idea

Executive summary

It points out the overall highlights of the business plan as well as a bird's eye view of its section

Executive summary

Executive summary points out the overall highlights of the business plan as well as a __________ of its section

Bird's eye view

It must be written in simple language than can be easily understood and at the same time attract the attention and influence the decision of the reader

Executive summary

It is a brief description of the company including the nature of the business and factors that will make the business a success

Description of the business

A description of how the product or service will meet their need and potential clients identifies as having that need

Description of the business

This section should give the reader a clear understanding of the product or service

Description of the product or service

The product or service must be described clearly in the plan

Description of the product or service

Presented in the description of the product or service

The important features of the product or service, A detailed description of how the product is used, What makes the product or service different from others available in the market

This described the marketing strategy and how you intend to drive sales

Marketing plan

Sales strategy and how you intend to provide information on sales staff and activities

Marketing plan

Definition of the market, Determination of the market share, Positioning strategy, Pricing strategy, Distribution strategy, Promotion strategy

In this section there is a description of the industry, information on your target market, evaluation of your competition and market test results

Analysis of the competition

Analysis of the competition In competitive analysis, the ff must be determined

The strengths and weakness of the firm's competitors, Strategies that will give the firm a competitive advantage, Barriers that can be developed to prevent competitors or would-be competitors from exploition the firm's market, Any opportunity that can be exploited

Designed to describe just how the business functions on a continuing basis

Operation and management

The operation plan will highlight the ff:

Organizational structure, Operating expense, Capital requirements, Cost of goods sold

Financers are most interested in the financial aspects of the business plan

Financial data

To satisfy the requirement in financial plan making, the following statements must be presented in the business plan:

Income statement, Balance sheet, Cash flow

4 original Ps

Price, Product, Place, Promotion

7 Ps

Price, Product, Place, Promotion, People, Packaging, Positioning

Pricing strategy

Cost-plus pricing, Demand pricing, Competitive pricing, Market pricing

Distribution strategy

Direct sales channel, Original equipment/manufacturer's sales channel, Manufacturer's response channel, Wholesaler channel, Broker channel, Retail channel, Direct mall channel

Promotion strategy

Advertising aspects, Packaging, Public relation, Sales promotion, Personal sales

Refers to the process of moving goods and services from the buyers

Distribution strategy

If the plan is to move goods directly to the ultimate users, this is the most effective channel

Direct sales channel

The channel involves selling a manufactured product to another manufacturer who, in turn, incorporated the same to his product and which is later sold as finish product to end user

Original equipment/manufacturer sales channel

They are wholesalers employed by one or several producers and paid on commission according to quality sold

Manufacturer's representative channel

These are channel member that sell to retailers or other agents for further distribution through the channel until they reach the final users

Wholesaler channel

They are distributors who buy directly from distributors or wholesaler and sell to retailers or end users

Broker channel

They sell directly to consumer

Retail channel

These are printer materials used in a targeted campaign to consumers. These are sent directly to consumers. These include catalogs, letters, e-mail, & other direct appeals

Direct mall channel

Constellations

tokkijijii · 88問 · 2年前

Constellations