MIL part 3

通報

問題一覧

Denoted how media producers make meaning about a certain medium

Media Language

literal meaning of the media text

Denotative menaing

Several or varies interpretation of media text

Connotative meaning

2 most significant aspect of media and information language

Codes and Conventions

commonly have an established meaning, Denotation and connotation to the target audience

Media codes

Refer to the possible methods in which codes are ORGANIZED in a product

Conventions

Types of Media Codes

- Symbolic codes - Technical codes - Written codes

Audience based The meaning of the product is not based on the product itself

Symbolic code

Symbolic codes includes

- Settings - Mise es scene - acting - color

Refers to the time and place if the narrative or specific scene

Settings

French term that means "everything within the frame" it describe all feature

mise en scene

Refers to the portrayal of the actors in creating media products

acting

Consideration are highly connotative when it comes to interpretation

color

Refer to codes specific to a media form alone Include camera work

technical codes

Formal written language used in creating a media product It includes the printed language

written codes

Types of convention

- form convention - story convention - genre convention

Ways in which the types of media codes are expected to be arranged

form convention

Refers to the basic structures of narratives

story convention

Refers to the common use of the elements of narratives such as the characters, settings or themes in a certain type of media

Genre convention

drefer to people who initiate, plan and produce media text

Media producers

Refer to people or organizations that share the same interest or intentions

media stockholders

Process of looking into the demographic (age, gender, social status)

Audience analysis

Classification of AUDIENCE

- audience engagement - audience expectation - audience foreknowledge - audience identification - audience placement - audience research

Refers to the reaction consider the reaction of the audience to the media text. Different people react in varied ways to the same text

audience engagement

Refers to the anticipation of the audience about the text

audience expectation

Refers to the connection built by the media text to the audience

audience identification

Refers to the strategies producers use to make audience feel that the media text is made specifically for them

audience placement

Refers to the monitoring of the audience before during and after the production of the medi text

audience research

Legal, ethical and societal issues in media and information

- Intellectual property - Fair use - Netiquette - Computer addiction and cyberbullying

WIPO

World Intellectual Property Organizations

The global forum for the intellectual property services, policy, information and coorporation

IP - Intellectual property

Referring to the "Creation of mind, such as intentions"

Intellectual Property (IP)

Intellectual property can be classified into two categories

1. Industrial Property 2. Copyright

Which includes patents trademarks, industrial design, geographical indication and appellations of origin and copyright

Industrial property

Covers literary works (such as poems, Novel and plays)

Copyrights

IP or Intellectual property is protected under two law

Intellectual property code (RA 8293) AND cybercrime prevention act (RA 10175)

Violation of this law or one of the rights if called

infringement

Types of intellectual property

- Copyright - patent - Trademark - industrial design - geographic indication and appellations of origins

It is a legal term used to describe the rights that creator have over their litery and artistic works

It is an exclusive right granted for an invention

patent

It is distinguished sign of good or services of one enterprise

Trademark

Denotes that the owner of the mark is in the process of registration to indicate a claim of ownership

TM - Trademark

Defines industrial design as an ornamental or aesthetic aspect of an item

Industrial design

These are signs used on product possesing qualities , a status or characteristics that are essentially attributed to these location of origin

geographical indication and appellations of origin

Is a legal principle stating that one can use a copyrighted work with our a license for the following purposes

fair use

The creative work between the author and the general public, one needs permission from the copyright holder which is called

"License"

Some content creators choose to lisencd their work a

creative common license

You must credit the creator

attribution

Our can't make a profit

non commercial

You can't change the content

no derived works

You can change the content, but you have to let other people use you new work

share alike

One of the pressing problems in the digital age is the lack of basis manners in using the internet

netiquette

How you present your self on online platforms

virtual self

Is any data record of the things you do online

digital footprint

Respecting and managing data privacy is also a responsible behavior on the internet

Data privacy

It is helpful to know that not everyone has the same access to high speed interney, or even so, regular digital acces

digital devide

A study by _______and ______() finds that the Philippines rank as the most interney addicted country

Hootsuite and wearesocial in 2019

Recognize that the internet hold enormous potential for development. It provides an unprecedented volume of resources for information and knowledge thatnooen up new opportunity and challenges

UNESCO

Through online shopping and by using a web browser

online shopping

It is a collection dissemination and analysis of news and information byngeneral public, especially by means of internet

citizen journalism

With interney connection, anyone can earn a degree without having to attend gave to face class sessions

online education

With the unabated spread if media, one has to be very careful about acces

age inappropriate content

The internet has also been., and continues to be used by unscrupulous people to further their illegal activities, like human trafficking

illegal content

The use of force, fraud or coercion to obtain a commecual sec act or labor

child pornography

Data posted on the internet may be accessed and used for illegal activities

privacy invasion and identify theft

A way to get personal information is

phishing

A person commits _____ if she/he with malice publishes a false statement that is damaging to another person reputation.

libel

Libel is a violation under article ____

article 355 of the revised penal code

committed in the form of WRITING, PRINTING

libel

Committed through spoken statement

slander

Refers to the unauthorized duplication if copyrighted content that is then sold at substantiallu lower prices in the black market

piracy

Piracy is under what law?

Cybercrime law

One of the most notorious market

Quiapo in manila

The law that covers all other online anomalies, such as identify theft, child pornography, data misuse, etch

cybercrime prevention law (RA 10175)

It is a process of developing a new method or process or product that better serves existing uses or start to serve a previously unidentified need

Innovation

Nowadays, media plays a crucial role in strengthening society as it help us to know the current societal issel not only locally but also golabally

influence of media on education

Media power appears unstoppable, almost everyone is expose to countless media ingae,

influence on society

The new media has made it possible for any individual to offer products and services online

economic influence

With the wider internet reach in the Philippines and the corresponding increase in the Filipino social media users

political influence

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