part 2

通報

問題一覧

Devided according to customers behavior pattern as they interact with a company

behavioral segmentation

Customer requirements are the specific characteristics that the customer need from a product or a services

Customer requirements

Two types of customer requirements

- Service requirements - Output requirements

An intangible thing or product that cannot be touched but the customer can feel the fulfillment

service requirements

Tangible things or things that can be seen

output requirements

PESTEL means

P - Political E - Economic S - Social T - Technological E - Environmental L - Legal

This lucrative business are usually located near schools and offices

printing business

One of the merging business in the Philippines and the most efficient and practical way because anybody can be a seller even without an actual business

buy and sell business

These businesses are widespread in the Philippines and are literally located in streets

street food business

In this type of business, entrepreneurs set up a small space and sell any types of good in palengke

flea market business or tiangge

This business deals with adding the internet as a marketing and transaction channel for selling

online selling g business

It is one of the bussiness to set up due to minimal capital requirements and it can be managed at home where the business owner lives

sari sari store

It is very common in the country since rice is a staple food among Filipinos and other Asian countries

rice retailing

They are usually located inside or outside malls, parks, train, station, offices and school

food card business

80% of filipino household have access to mobile phome, this is the reason why there are so many cellphone losing business

cellphone loading business

Mostly located near condominiums and universities. Target market are those individuals who do not have time to have their clothes washed and ironed

laundry and dry cleaning services

7ps of marketing

- Product - Price - Promotion - Place - Packaging - Positioning - People

The process of continuously and profitably satisfying customers need, want and expectation superior to competition

marketing

Refers to any goods of product services that are produced to meet the consumers wants, taste and preference

products

Sometimes you need to lower your prices at other times it may be appropriate to raise your prices

price

Types of pricing strategies

- Premiun pricing - economy pricing - penetration pricing - price skimming - bundle pricing - psychology pricing

Business that sells unique good set their products higher than their competitors

premium pricing

Business including GENERIC food suppliers and discount retailers to attract the most price conscious consumers

Economic pricing

Offering low prices on good and services on its launching date

penetration pricing

Setting a high introductory price of the product on its launching date

price skimming

Selling multiple products for a lower rate than consumers would face if they purchased each item individualy

bundle pricing

To make the customers but the products, triggered by emotions rather than logic

psychology pricing

Types of psychology pricing

- Charm pricing - BOGOF - Freemium pricing

Reducing the price by a minimal amount which make the customer perceive the price for less

charm pricing

BOGOF

Buy One, Get One Free

The game is provided for free, but a price is levied if you want more lives to play

Freemium pricing

Small changers in the way you promote and sell your products can lead to dramatic changes in your results

promotion

Where else could you offer your products or services

place

Refers to the way your product or service appears from outsidalso refers to your people and how they address and groom

packaging

When a company presents a product or service in a way that is different from the competitors, they are said to be " positioning it" Process used by marketers to create an image in the minds of a target market

positioning

Your ability to select, recruit, hire, and retain the proper people, with the skills and abilities to do the job you need to have done

people

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