Business plan format

• A brief introduction of the product/ services • Short historical background (Min. of 10 references)

• Environmental Scanning/ Environmental Analysis • Opportunity Selection • Product / Service selection

• selection and description

• Vision • Mission • Objectives • Key Results Areas

V.

• product • place • Price • Promotion • People • Packaging • Positioning

People

I. Organizational Chart II. Functions and qualifications of persons to be hired III. company and remuneration policies

VII.

• Summary of your entire brand • makes you stand out to your customers • Present professionasm • identifies a business in it simplest form via the use of a symbol or mark

Logo Design

• the perceived emotional image of a company as a whole - business name - core values - Marketing materials - Logo

Types of logo

• easy to remember • simple but bold

• Simple use of typography • spells out business or brand

• Initials of a business or brand • complicated o long names

• encased design • more detailed, complicated

• Flexibility to use both icon and text individually

5 principles in effective logo design

Allows for easy recognition

Appropriate logo

Leave trends to the fashion industry

Able to cross across one or variety of medium and application

For its intended purpose

• one of the most important elements of a logo • appeals to our subconscious senses and influences our decision

• avoid commonly used fonts • careful with scripts at small sizes • fonts need to fit the overall feel of the business • keep colors, fonts and proportions the same across all marketing product

√ Excitement √ Youthful √ bold

√ Trust √ loyalty √ confidence

√ Life √ Renewal √ Growth

√ warmth √ clarity √ hope

√ energy √ playful √ cheerful

√ creative √ wisdom √ loyalty

√ balance √ respect √ formal

√ modern √ youthful √ luxurious

√ rugged √ masculine √ serious

√ youthful √ economical √ neutral

√ Authority √ elegance √ luxurious

Developing a Brand name

Is a name, symbol, or other feature that distinguishes seller good or service I the market place

Is a powerful and sustainable high level marketing strategy used to create or influence a brand

Commonly used branding strategies

" every brand make a promise, but in market in which customer confidence is little and budgetary observance is great, it's not just making a promise that seperated one brand from another, but having a significant purpose"

Purpose can be viewed in two ways

This way focuses on the assessment of success in terms of fast and profitable reasons

This way focuses on fulfillment as it relates to the capability to generate money and do well in the world

• avoid things that don't related to or improve your brand. • aids to brand recognition, which fuels cutomer loyalty

There should be an emotional voice, whispering "buy me" • allow customer to have the chance to feel that they are part of your brand

Consistency targets at setting the standard for your brand, flexibility allows you to adjust and differentiate your approach from you competition

It is equally important for your employees to be well versed in how they communicate with customers and represent the brand of your products

It is an important part of your brand strategy, at the end of the day, the emphasis on a positive relationship between you and your existing sustomer set the tone for what potential sustomer can expect from doing business with you.

Do not be frightened of competition. Take it as a challenge to improve you branding strategy and craft a better value in your brand