Lesson 1

52問 • 1年前

問題一覧

Business plan format

I. Introduction II. Opportunity Analysis III. Target Market IV. Business goals V. Capital sourcing VI. 7P's of marketing VII. Conclusion

• A brief introduction of the product/ services • Short historical background (Min. of 10 references)

I. Introduction

• Environmental Scanning/ Environmental Analysis • Opportunity Selection • Product / Service selection

II. Opportunity Analysis

• selection and description

III. Target Market

• Vision • Mission • Objectives • Key Results Areas

IV. Business Goals

Capital Sourcing

• product • place • Price • Promotion • People • Packaging • Positioning

VI. 7P's of Marketing

People

I. Organizational Chart II. Functions and qualifications of persons to be hired III. company and remuneration policies

people

VII.

Conclusion

• Summary of your entire brand • makes you stand out to your customers • Present professionasm • identifies a business in it simplest form via the use of a symbol or mark

Logo

Logo Design

- Logo - Brand

• the perceived emotional image of a company as a whole - business name - core values - Marketing materials - Logo

brand

Types of logo

1. Symbol or Icon 2. Word mark 3. letter mark 4. Emblem 5. Combination mark

• easy to remember • simple but bold

Symbol or Icon

• Simple use of typography • spells out business or brand

Word mark

• Initials of a business or brand • complicated o long names

Letter mark

• encased design • more detailed, complicated

Emblem

• Flexibility to use both icon and text individually

Combination mark

5 principles in effective logo design

1. Simple 2. Memorable 3. Timeless 4. Versatile 5. Appropriate

Allows for easy recognition

simple

Appropriate logo

memorable

Leave trends to the fashion industry

timeless

Able to cross across one or variety of medium and application

versatile

For its intended purpose

appropriate

• one of the most important elements of a logo • appeals to our subconscious senses and influences our decision

Color

• avoid commonly used fonts • careful with scripts at small sizes • fonts need to fit the overall feel of the business • keep colors, fonts and proportions the same across all marketing product

Logo typography

√ Excitement √ Youthful √ bold

Red

√ Trust √ loyalty √ confidence

Blue

√ Life √ Renewal √ Growth

Green

√ warmth √ clarity √ hope

Yellow

√ energy √ playful √ cheerful

orange

√ creative √ wisdom √ loyalty

purple

√ balance √ respect √ formal

gray

√ modern √ youthful √ luxurious

pink

√ rugged √ masculine √ serious

brown

√ youthful √ economical √ neutral

white

√ Authority √ elegance √ luxurious

black

Developing a Brand name

- Brand name - Branding

Is a name, symbol, or other feature that distinguishes seller good or service I the market place

brand name

Is a powerful and sustainable high level marketing strategy used to create or influence a brand

branding

Commonly used branding strategies

1. purpose 2. Consistensy 3. emotion 4. flexibility 5. employee involvement 6. Loyalty 7. Competitive Awareness

" every brand make a promise, but in market in which customer confidence is little and budgetary observance is great, it's not just making a promise that seperated one brand from another, but having a significant purpose"

purpose (Allen Adamson)

Purpose can be viewed in two ways

a. Functional b. Intentional

This way focuses on the assessment of success in terms of fast and profitable reasons

Functional

This way focuses on fulfillment as it relates to the capability to generate money and do well in the world

Intentional

• avoid things that don't related to or improve your brand. • aids to brand recognition, which fuels cutomer loyalty

Consistensy

There should be an emotional voice, whispering "buy me" • allow customer to have the chance to feel that they are part of your brand

emotion

Consistency targets at setting the standard for your brand, flexibility allows you to adjust and differentiate your approach from you competition

flexibility

It is equally important for your employees to be well versed in how they communicate with customers and represent the brand of your products

employee involvement

It is an important part of your brand strategy, at the end of the day, the emphasis on a positive relationship between you and your existing sustomer set the tone for what potential sustomer can expect from doing business with you.

loyalty

Do not be frightened of competition. Take it as a challenge to improve you branding strategy and craft a better value in your brand

Competitive awareness

MIL - Part 1

Claire Sadaya · 100問 · 1年前

MIL - Part 1