Lesson 1 | 暗記メーカー

暗記メーカー

Lesson 1

52問 • 1年前

問題一覧

1

Business plan format

I. Introduction II. Opportunity Analysis III. Target Market IV. Business goals V. Capital sourcing VI. 7P's of marketing VII. Conclusion

2

• A brief introduction of the product/ services • Short historical background (Min. of 10 references)

I. Introduction

3

• Environmental Scanning/ Environmental Analysis • Opportunity Selection • Product / Service selection

II. Opportunity Analysis

4

• selection and description

III. Target Market

5

• Vision • Mission • Objectives • Key Results Areas

IV. Business Goals

6

V.

Capital Sourcing

7

• product • place • Price • Promotion • People • Packaging • Positioning

VI. 7P's of Marketing

8

People

I. Organizational Chart II. Functions and qualifications of persons to be hired III. company and remuneration policies

9

I. Organizational Chart II. Functions and qualifications of persons to be hired III. company and remuneration policies

people

10

VII.

Conclusion

11

• Summary of your entire brand • makes you stand out to your customers • Present professionasm • identifies a business in it simplest form via the use of a symbol or mark

Logo

12

Logo Design

- Logo - Brand

13

• the perceived emotional image of a company as a whole - business name - core values - Marketing materials - Logo

brand

14

Types of logo

1. Symbol or Icon 2. Word mark 3. letter mark 4. Emblem 5. Combination mark

15

• easy to remember • simple but bold

Symbol or Icon

16

• Simple use of typography • spells out business or brand

Word mark

17

• Initials of a business or brand • complicated o long names

Letter mark

18

• encased design • more detailed, complicated

Emblem

19

• Flexibility to use both icon and text individually

Combination mark

20

5 principles in effective logo design

1. Simple 2. Memorable 3. Timeless 4. Versatile 5. Appropriate

21

Allows for easy recognition

simple

22

Appropriate logo

memorable

23

Leave trends to the fashion industry

timeless

24

Able to cross across one or variety of medium and application

versatile

25

For its intended purpose

appropriate

26

• one of the most important elements of a logo • appeals to our subconscious senses and influences our decision

Color

27

• avoid commonly used fonts • careful with scripts at small sizes • fonts need to fit the overall feel of the business • keep colors, fonts and proportions the same across all marketing product

Logo typography

28

√ Excitement √ Youthful √ bold

Red

29

√ Trust √ loyalty √ confidence

Blue

30

√ Life √ Renewal √ Growth

Green

31

√ warmth √ clarity √ hope

Yellow

32

√ energy √ playful √ cheerful

orange

33

√ creative √ wisdom √ loyalty

purple

34

√ balance √ respect √ formal

gray

35

√ modern √ youthful √ luxurious

pink

36

√ rugged √ masculine √ serious

brown

37

√ youthful √ economical √ neutral

white

38

√ Authority √ elegance √ luxurious

black

39

Developing a Brand name

- Brand name - Branding

40

Is a name, symbol, or other feature that distinguishes seller good or service I the market place

brand name

41

Is a powerful and sustainable high level marketing strategy used to create or influence a brand

branding

42

Commonly used branding strategies

1. purpose 2. Consistensy 3. emotion 4. flexibility 5. employee involvement 6. Loyalty 7. Competitive Awareness

43

" every brand make a promise, but in market in which customer confidence is little and budgetary observance is great, it's not just making a promise that seperated one brand from another, but having a significant purpose"

purpose (Allen Adamson)

44

Purpose can be viewed in two ways

a. Functional b. Intentional

45

This way focuses on the assessment of success in terms of fast and profitable reasons

Functional

46

This way focuses on fulfillment as it relates to the capability to generate money and do well in the world

Intentional

47

• avoid things that don't related to or improve your brand. • aids to brand recognition, which fuels cutomer loyalty

Consistensy

48

There should be an emotional voice, whispering "buy me" • allow customer to have the chance to feel that they are part of your brand

emotion

49

Consistency targets at setting the standard for your brand, flexibility allows you to adjust and differentiate your approach from you competition

flexibility

50

It is equally important for your employees to be well versed in how they communicate with customers and represent the brand of your products

employee involvement

51

It is an important part of your brand strategy, at the end of the day, the emphasis on a positive relationship between you and your existing sustomer set the tone for what potential sustomer can expect from doing business with you.

loyalty

52

Do not be frightened of competition. Take it as a challenge to improve you branding strategy and craft a better value in your brand

Competitive awareness

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18問 • 2ヶ月前

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competence 16

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competence 16

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100問 • 2ヶ月前

competence 16

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competence 16

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政治・経済　年号

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20回閲覧 • 97問 • 2ヶ月前

めあちゃん

bbme

bbme

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bbme

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22問 • 2ヶ月前

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(Pre-Finals) Enterprise Architecture Mocktest BSIT 505

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42問 • 2ヶ月前

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BBMEI OPERATION

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Desa Mae Santiago · 33問 · 3ヶ月前

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BBME MOTIVATION

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8問 • 3ヶ月前

IMB 3/4

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IMB 3/4

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10問 • 3ヶ月前

IBM 2/4

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IBM 1/4

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IBM 1/4

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6問 • 3ヶ月前

問題一覧

1

Business plan format

I. Introduction II. Opportunity Analysis III. Target Market IV. Business goals V. Capital sourcing VI. 7P's of marketing VII. Conclusion

2

• A brief introduction of the product/ services • Short historical background (Min. of 10 references)

I. Introduction

3

• Environmental Scanning/ Environmental Analysis • Opportunity Selection • Product / Service selection

II. Opportunity Analysis

4

• selection and description

III. Target Market

5

• Vision • Mission • Objectives • Key Results Areas

IV. Business Goals

6

V.

Capital Sourcing

7

• product • place • Price • Promotion • People • Packaging • Positioning

VI. 7P's of Marketing

8

People

I. Organizational Chart II. Functions and qualifications of persons to be hired III. company and remuneration policies

9

I. Organizational Chart II. Functions and qualifications of persons to be hired III. company and remuneration policies

people

10

VII.

Conclusion

11

• Summary of your entire brand • makes you stand out to your customers • Present professionasm • identifies a business in it simplest form via the use of a symbol or mark

Logo

12

Logo Design

- Logo - Brand

13

• the perceived emotional image of a company as a whole - business name - core values - Marketing materials - Logo

brand

14

Types of logo

1. Symbol or Icon 2. Word mark 3. letter mark 4. Emblem 5. Combination mark

15

• easy to remember • simple but bold

Symbol or Icon

16

• Simple use of typography • spells out business or brand

Word mark

17

• Initials of a business or brand • complicated o long names

Letter mark

18

• encased design • more detailed, complicated

Emblem

19

• Flexibility to use both icon and text individually

Combination mark

20

5 principles in effective logo design

1. Simple 2. Memorable 3. Timeless 4. Versatile 5. Appropriate

21

Allows for easy recognition

simple

22

Appropriate logo

memorable

23

Leave trends to the fashion industry

timeless

24

Able to cross across one or variety of medium and application

versatile

25

For its intended purpose

appropriate

26

• one of the most important elements of a logo • appeals to our subconscious senses and influences our decision

Color

27

• avoid commonly used fonts • careful with scripts at small sizes • fonts need to fit the overall feel of the business • keep colors, fonts and proportions the same across all marketing product

Logo typography

28

√ Excitement √ Youthful √ bold

Red

29

√ Trust √ loyalty √ confidence

Blue

30

√ Life √ Renewal √ Growth

Green

31

√ warmth √ clarity √ hope

Yellow

32

√ energy √ playful √ cheerful

orange

33

√ creative √ wisdom √ loyalty

purple

34

√ balance √ respect √ formal

gray

35

√ modern √ youthful √ luxurious

pink

36

√ rugged √ masculine √ serious

brown

37

√ youthful √ economical √ neutral

white

38

√ Authority √ elegance √ luxurious

black

39

Developing a Brand name

- Brand name - Branding

40

Is a name, symbol, or other feature that distinguishes seller good or service I the market place

brand name

41

Is a powerful and sustainable high level marketing strategy used to create or influence a brand

branding

42

Commonly used branding strategies

1. purpose 2. Consistensy 3. emotion 4. flexibility 5. employee involvement 6. Loyalty 7. Competitive Awareness

43

" every brand make a promise, but in market in which customer confidence is little and budgetary observance is great, it's not just making a promise that seperated one brand from another, but having a significant purpose"

purpose (Allen Adamson)

44

Purpose can be viewed in two ways

a. Functional b. Intentional

45

This way focuses on the assessment of success in terms of fast and profitable reasons

Functional

46

This way focuses on fulfillment as it relates to the capability to generate money and do well in the world

Intentional

47

• avoid things that don't related to or improve your brand. • aids to brand recognition, which fuels cutomer loyalty

Consistensy

48

There should be an emotional voice, whispering "buy me" • allow customer to have the chance to feel that they are part of your brand

emotion

49

Consistency targets at setting the standard for your brand, flexibility allows you to adjust and differentiate your approach from you competition

flexibility

50

It is equally important for your employees to be well versed in how they communicate with customers and represent the brand of your products

employee involvement

51

It is an important part of your brand strategy, at the end of the day, the emphasis on a positive relationship between you and your existing sustomer set the tone for what potential sustomer can expect from doing business with you.

loyalty

52

Do not be frightened of competition. Take it as a challenge to improve you branding strategy and craft a better value in your brand

Competitive awareness