Can be written in script using the Roman Alphabet or a different script that is appropriate to the language of the reader

Can be written in language most appropriate to the reader Ex: japanese, chinese, and Korean textbooks are using their own language

A reputable and well organized materials or written work is a collective effort between writer and members of the editorial team.

Kinds of Writers

Someone who writes books, stories or articles on different kinds of topics Someone whose works has already been published

More associated with writing literary works like poems and short stories. Usually a person who writes stories or articles as an occupation, like a journalist, bloggers or screenwriters

Spends time writing articles about topics that are particular interest Can only submit articles depending on the theme or space available Work full time in a publication or publishing companies but some work as freelance writer

Is a self employed and is not connected to a specific publication or company

Someone who writes and shares his opinion, insights and commentaries about social or political issues. Articles written by _____ appear on a regular basis Should avoid using and making biased and derogatory remarks

Someone who writes personal opinions on topics or issues that interest them Their work can be seen and read in online journals or websites Share their insights, ideas, reflections, experience and activities

Someone who coordinates with the author or writer in planniny, reviewing and revising content for publication Gives the final say to the final content of the written text

Someone who is responsible for preparing, acquiring and managing a publicatkon

The diff sources of text information was presented in the previous section

Classification of text information

Print media ex

Refers to stories that are product of the writers imagination

Based on facts and reality Ex: - Biographies - news - scientific research

Decides whether the materials is worthy of publication

Criteria in assesing and evaluating text information

Text information should be precise and must be based on facts, it should be thoroughly research and the date should be based on valid findings

Text information should not contain any biases, prejudice or discrimination.

The level and kind of language should be appropriate for the target audience or readers

The textbook material should be consistent with the curriculum and international standards prescribed

Most books are based on the CHICAGO MANUAL OF STYLE (CMOS) when it comes to all editorial concerns like Capitalization, punctuation and citation

CMOS

Follow the American Psychologixal Association (APA) style.

Follow a particular house style, depending on the news agency to which they belong

Advantages of Text infor

Limitations of text information

The representation or style of a text in the digital formal is called a

Also refered as font, don't style or type

Types of Typeface

One common form of a typeface is called

It pertains to a short line at the top or bottom of some styles of printed letter This type of typeface entails familiarity and readability in large amounts of text Uses to achieve a classic and elegant Lok in publication

A typeface which does not contain serif in the letter is called Conveys a clean and minimalist look to the text To express straight forward meaning of the text, road signahes, building directories, and nutrition facts in food packaging Mainly used in designing web pages to achieve a modern style look

A heavy and solid look to the text is expressed by ___ Usually, large advertising signs on billboards si use the ____

The brush like Stokes of the &____ typeface draws people attention to it Used as weddings or evening charity ball

Display or decorative typeface are artistic and eye catching since it can show a wide variety of emotions Cater various theme such as spaceship, carnivals

Design principles and elements

Pertains to the force or intensity of expression which contributes to the importance or vivid impression to some things

Refers to how suitable or appropriate the text is for type target audience, intention or purpose or events

Refers to the distance of text elements from each other Things that are closely related should be brought together

Refers to the proper positioning or state of adjustment of parts in relation to each other The text positioned in the page can be left, right, centered or justified

Refers to the act or process of organizing various elements of text pages

The unity of the entire design and consistency of elements are concerns of ____

Refers to the degree of differences between things having similar or comparable nature's Can achieve when we generated by _____

Two steps flow communication model (1944)

Explains the role of opinion leaders in developing consciousness among lower end users of media

The proponents of the two step flow theory is

The two step theory is Alternatively known as

Known as the diffusion of innovation theory because innovative ideas are diffused or transferred to media users through opinion leaders

Identified the following reasons as to why opinion leaders are more influential than the media themselves

These are people without professional journalism training can use the tools of modern technology and internet to create, augment or fact check media on their own or in collaboration with others

Citizen Journalism also known as

This occurs when members of reportage, analysis and dissemination of news and information go other citizen

Refers to any types of news gathering and reporting

Professional news agencies commonly referred to as

More "functional" uses of media, and it's purpose, are on the rise through the used of crowdsourcing

The practice of obtaining needed services, ideas or content by soliciting contributions from a large group of people and especially from the online community

This is when a group of people or crowd is solicited for information by certain entities or institutions

It is also called as " collective mobilization "

Ex of crowdsourcing

Tripadvisor, inc is a company found by

It is an American online travel company that operates a website and mobile app with user generated content and a comparison shopping website

It is the world's largest travel site Enabling travelers to plan and have the perfect trip

Is a community driven GPS and navigational app that guide you through the shortest route possible while driving

It works on smartphone and can help you find directions and avoid traffic jams Provides real time directions that are adjusted on the fly to account for various types of potential Obstacle

Are applications allowing several people to collaborate, modify, extent or delete the contents or structure of a particular page devoted to a topic or Content

Writer or author and has a little implicit structure, allowing structure to emerge according to the needs of the user

They provide information coming from their expert knowledge or first and experience of events These are people who manipulate behind the lens and pen

They use text, audio, visual and multimedia to spread information and messages for the public Are rhose involved in the media forms that they primarily engage in print, broadcast, film, new media and gaming

types of journalist by medium

These are people who underwent training in Journalism writing Equipped with he fundamental and significant knowledge and strategies in writing news and stories based from real events in the community They generally report in newspaper and Magazine

They are physically and emotionally attached to their high end cameras which they use to capture imprtany scenes and events from the surroundings which carry with it stories that give impact to the society as a whole

They are who er often see on television, giving us updates on the local, national and world events. They are skilled not just in Journalism but also in public speaking

This refer to persons that are involved in the use, analysis, evaluation and production of media and information

It is an assembly of people with common interest where they become the main means of mass communication

Characteristics of people media

Proficient in the use of technology, especially computers

Able to be believed, capable of being believed, plausible. Worthy of confidence, reliable

Know how to use a range of technology, able to change or to do different things

Appeals to the senses of different people

In the know of the latest information

Expressing oneself easily in clear and effective language

Knowledge was passed on through folk media and indigenous forms of media

Pen name were used to avoid political oppression

Media was used for propaganda by government and other groups

The golden age of Philippine journalism, advertising, communication education, and press freedom flourished in this era

This era include the government takeover of media and the press and the image engineering of the Marcoses in the name of nationalism

People power brought greater freedom for Philippine media. Press freedom influenced the growth in media careers

Careers

These are individuals who serve as channels of information dissemination

They are the media itself, the person serves as a medium for another person to learn or acquire new knowledge