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customer loyalty
11問 • 1年前
  • Julliane De Vera
    • 通報

    問題一覧

  • 1

    as a measurement that determines how happy customers are with a company's products, services, and capabilities

    customer satisfaction

  • 2

    defined as the institutionalised preferences of a consumer for a product or service based on a brand name or logo

    brand loyalty

  • 3

    4 stages of managing relationships and building loyalty

    cognitive loyalty conative loyalty affective loyalty integrity loyalty

  • 4

    perception from brand attribute information that one brand is preferable to its alternative

    cognitive loyalty

  • 5

    commitment to re-buying the same brand

    conative loyalty

  • 6

    develop a liking for the based on cumulatively satisfying usage occasions

    affective loyalty

  • 7

    exhibiting consistent repurchase behaviour

    integrity loyalty

  • 8

    customers become profitable _____ they remain with a firm

    longer

  • 9

    why is customer loyalty important to a firm profitability

    increase purchases and or account balance reduces operating cost referrals to other customer price premiums

  • 10

    indicates that company are always losing customers

    leaky bucket theory

  • 11

    the links in service profit chain (operating strategy and service delivery system)

    internal service quality employee satisfaction employee retention employee productivity external service value customer satisfaction customer loyalty revenue growth profitability

    • Gastro

    Gastro

    Julliane De Vera · 73問 · 2年前

    Gastro

    Gastro

    73問 • 2年前
    Julliane De Vera

    Coffee Op

    Coffee Op

    Julliane De Vera · 42問 · 2年前

    Coffee Op

    Coffee Op

    42問 • 2年前
    Julliane De Vera

    marketing

    marketing

    Julliane De Vera · 7問 · 2年前

    marketing

    marketing

    7問 • 2年前
    Julliane De Vera

    rev man

    rev man

    Julliane De Vera · 34問 · 1年前

    rev man

    rev man

    34問 • 1年前
    Julliane De Vera

    rev man 2

    rev man 2

    Julliane De Vera · 12問 · 1年前

    rev man 2

    rev man 2

    12問 • 1年前
    Julliane De Vera

    multicultural

    multicultural

    Julliane De Vera · 51問 · 1年前

    multicultural

    multicultural

    51問 • 1年前
    Julliane De Vera

    multicultural (2)

    multicultural (2)

    Julliane De Vera · 18問 · 1年前

    multicultural (2)

    multicultural (2)

    18問 • 1年前
    Julliane De Vera

    pctg

    pctg

    Julliane De Vera · 29問 · 1年前

    pctg

    pctg

    29問 • 1年前
    Julliane De Vera

    strama

    strama

    Julliane De Vera · 61問 · 1年前

    strama

    strama

    61問 • 1年前
    Julliane De Vera

    1st

    1st

    Julliane De Vera · 15問 · 1年前

    1st

    1st

    15問 • 1年前
    Julliane De Vera

    2

    2

    Julliane De Vera · 20問 · 1年前

    2

    2

    20問 • 1年前
    Julliane De Vera

    3

    3

    Julliane De Vera · 23問 · 1年前

    3

    3

    23問 • 1年前
    Julliane De Vera

    4

    4

    Julliane De Vera · 51問 · 1年前

    4

    4

    51問 • 1年前
    Julliane De Vera

    5

    5

    Julliane De Vera · 32問 · 1年前

    5

    5

    32問 • 1年前
    Julliane De Vera

    chap 3

    chap 3

    Julliane De Vera · 21問 · 1年前

    chap 3

    chap 3

    21問 • 1年前
    Julliane De Vera

    chap 5

    chap 5

    Julliane De Vera · 42問 · 1年前

    chap 5

    chap 5

    42問 • 1年前
    Julliane De Vera

    chap 1

    chap 1

    Julliane De Vera · 7問 · 1年前

    chap 1

    chap 1

    7問 • 1年前
    Julliane De Vera

    chap 2 (?)

    chap 2 (?)

    Julliane De Vera · 12問 · 1年前

    chap 2 (?)

    chap 2 (?)

    12問 • 1年前
    Julliane De Vera

    6 (motivation)

    6 (motivation)

    Julliane De Vera · 21問 · 1年前

    6 (motivation)

    6 (motivation)

    21問 • 1年前
    Julliane De Vera

    問題一覧

  • 1

    as a measurement that determines how happy customers are with a company's products, services, and capabilities

    customer satisfaction

  • 2

    defined as the institutionalised preferences of a consumer for a product or service based on a brand name or logo

    brand loyalty

  • 3

    4 stages of managing relationships and building loyalty

    cognitive loyalty conative loyalty affective loyalty integrity loyalty

  • 4

    perception from brand attribute information that one brand is preferable to its alternative

    cognitive loyalty

  • 5

    commitment to re-buying the same brand

    conative loyalty

  • 6

    develop a liking for the based on cumulatively satisfying usage occasions

    affective loyalty

  • 7

    exhibiting consistent repurchase behaviour

    integrity loyalty

  • 8

    customers become profitable _____ they remain with a firm

    longer

  • 9

    why is customer loyalty important to a firm profitability

    increase purchases and or account balance reduces operating cost referrals to other customer price premiums

  • 10

    indicates that company are always losing customers

    leaky bucket theory

  • 11

    the links in service profit chain (operating strategy and service delivery system)

    internal service quality employee satisfaction employee retention employee productivity external service value customer satisfaction customer loyalty revenue growth profitability