問題一覧
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represents the results from pursuing certain strategies
long-term objectives
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represents the actions to be taken to accomplish long-term objectives
strategies
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gaining ownership or increased control over distributors or retailers
forward integration
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seeking ownership or increased control of a firm's suppliers
backward integration
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seeking increased market share for present product or service in present market through greater marketing efforts
market penetration
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introducing present products or services into new geographic areas
market development
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seeking increased sales by improving present products or services or developing new ones
product development
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adding new but related products or services
related diversification
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adding new, unrelated products or services
unrelated diversification
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regrouping through cost and asset reduction to reverse declining sales and profit
retrenchment
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selling a division or part of an organizations
divestiture
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selling all of a company's assets, in parts, for their tangible worth
liquidation
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collection and evaluation of data on competitors is essential for successful strategy formulation
competitive forces
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a systematic and ethical process for gathering and analysing information about the competition's activities and general business trends to further a business own goals
competitive intelligence
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conditions that cause high rivalry among competing firms
high number of competing firms, similar size of competing firms, etc
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sources of external information unpublished sources
customer surveys, market research, speeches at professional or shareholder meetings, television programs, interviews and conversations with stakeholders
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identifies firm's major competitors and their strengths and weaknesses in relation to a sample firm's strategic positions; critical success factors include internal and external issues
competitive profile matrix
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involvement in performing an internal strategic management audit provides vehicle for understanding the nature and effect of decisions in other functional business areas of the firm
internal audit
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exemplifies complexity of relationships among functional areas of the business
financial ratio analysis
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pattern pf behaviour developed by an organisation as it learns to cope with its problem of external adaptation and internal integration is considered valid and taught to new members as the correct way to perceive, think
organizational culture
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developing a mission, forecasting future events and trendsz establishing objectives, choosing strategies to pursue
planning
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achieves coordinated effort, defines task and authority relationships, determines who does what, determines who reports to whom
organizing
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firms ability to meet its short-term obligations
liquidity ratios
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extent of debt financing
leverage ratios
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effective use of firm's resources
activity ratios
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effectiveness shown by returns on sales and investment
profitability ratios
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firm's ability to maintain economic position
growth ratios
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improve performance of an enterprise by improving the quality of managerial decisions
management information systems
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principles of conduct within organizations that guide decision making and behavior
business ethics
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a document that provides behavioral guidelines that cover daily activities and decisions within the organisation
code of business ethics
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actions an organization takes beyond what is legally required to protect or enhance the well-being of living things
social responsibility
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concerns what responsibilities the firm has to its employees, consumers, environmentalists, etc
social policy
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the extent that an organization operations and actions protect, mend, and preserve rather than harm or destroy the natural environment
environmental sustainability
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reveals how a firm's operation impacts the natural environment
sustainability report
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the process of doing business worldwide
globalization
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positioning forces before the action; focuses on effectiveness; primarily intellectual
strategy formulation
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managing forces during ghe action; focuses on efficiency; primarily operational
strategy implementation
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approaches in resolving conflict
avoidance, defusion, confrontation
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chandler's strategy-structure relationship
nnoao
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groups tasks and activities bu business functions
functional structure
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groups similar divisions into strategic business units and delegates authority and responsibility for each unit to a senior executive who reports directly to the chief executive officer
strategic business unit structure
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the most complex of all structures because it depends upon both vertical and horizontal flows of authority and communication
matrix structure
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reducing the size of an organisation
restructuring
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strategy evaluation includes three basic activities
examining the underlying bases of firm's strategy comparing expected to actual results taking corrective actions to ensure that performance conforms to plans
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is important because organizations face dynamic environments in which key external and internal factors can change quickly and dramatically; essential to ensure the objectives are being achieved
strategy evaluation
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need for strategists to examine sets or trendsz as well as individual trends
consonance
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neither overtax resources nor create unsolvable subproblems
feasibility
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creation or maintenance of competiti advantage
advantage
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measuring organizational performance
compare expected results to actual results investigate deviations from olan evaluate individual performance examine progress toward stated objectives
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is a strategy evaluation tool. it uses both quantitative and qualitative measures to evaluate strategies
balanced scorecard
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carefully designed or planned to serve a particular purpose or advantage; clear set of plans, actions, and goals that outline how a business will compete in a particular market.......
strategic
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art and science of formulating, implementing, and evaluating cross functional decisions that enable an organisation to achieve its objectives
strategic management
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specific results that an organisation seeks to achieve in pursuing its basic mission
long-term objectives
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means by which long-term objectives are achieved
strategies
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short-term milestone that firms must achieve to reach long-term objectives
annual objectives
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means by which annual objectives will be achieved
policies
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benefits of strategic management
enhanced awareness of threats improved understanding of competitors strategies increased employee productivity reduced resistance to change clearer understanding of performance-reward relationship enhanced problem-prevention capabilities
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steps to determine if an acceptable profit can be earned
identify key aspects or elements of each competitive force evaluate how strong and important each element is for the firm decide whether the collective strength of the elements is worth the firm entering and staying in the industry
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influencing to accomplish specific objectives
motivating
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production/ operation functions
process, capacity, inventory, workforce, quality
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the process whereby a firm determines the costs associated with purchasing raw materials, manufacturing products, marketing products
value chain analysis