問題一覧
1
made up of organizations that offer guests, courteous, professional foodz drink and lodging services alone or in combination
hospitality industry
2
sum of the total experience that the guest has with the service provided on a given occasion
guest experience
3
any key or crucial moment or period during a service encounter, a make or break moment; subsequently expanded by others to include any significant or memorable interaction
moments of truth
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the study of guests and their behaviour their wants, needs, and expectations
guestology
5
quality service cycle
service theme integration process setting cast service standards
6
the guest experience
service product service settings service delivery
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seeks to understand and plan for the expectations of an organization target customers before they even enter the service setting so that everything is ready for each guest to have a successful and enjoyable experience
guestologist
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intangible part of the transaction relationship that creates value between a provider organization and its client
service
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comparing goods and services (characteristics of services)
intangibility heterogeneity inseparability perishability
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is technical aftet sale function that is provided by the service department
service
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persons or units within ghe organization that depends on and serve each other
internal customers
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if they don't provide the experience their guests expect, someone else will
meeting increased competition
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the entire bundle of tangibles and intangibles provided by a hospitality organizations to guests during service experience
service product
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environment where the experience takes place
service setting
15
the technology and people part
service delivery system
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how they feel, what their attitudes, belief, values are
psychographic breakdowns
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their KSA (knowledge, skills, attitudes) to co-produce the experience
capabilities
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service delivery system consists of
technology part people part
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organization and information systems and process techniques
technology part
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most importantly, the frontliner server who delivers or presents the service, or co-produces it with the guests
people part