Chapter 11

52問 • 1年前

Lovelyn Valenzuela

通報

問題一覧

Means simulating sales through the dissemination of information.

Tourism Promotion

Is an exercise in communication.

Promotional Mix

Is made up of the sender, receiver, and a message.

Communication System

Transmit certain information that will change peoples attitude and create in them a desire to use the product or service.

Sender

Can be verbal, visual,o or written.

Message

More important during the early stages of the product life cycle when owners of new resorts and other attractions will seek promotional outlets to inform the public of the facilities and amenities that would make their vacation experience worthwhile.

Information Promotion

Used when an attraction is in its early stage of growth, so it's owner put very much promotional efforts in devising persuasive messages and sending them through several channel.

Persuasive Promotion

Important upon reaching a mature stage.

Reminder Promotion

Important to the tourist at the attention and comprehension stages of the buying process.

Informative Promotion

Tries to change attitudes, develops intensions to buy, and then initiates the purchase.

Persuasive Promotion

Used after the purchase has been made.

Reminder Promotion

Total process which includes all elements from production and product improvement to the final exchange of a product or service for something of value; whereas promotion is one of the major elements in the marketing mix.

Marketing

One of the major tools used in marketing a tourist product.

Promotion

Determines the objectives or goals the organization should strive to accomplish and the plan of action to attain these goals

Promotion Planning

Are important in developing promotional strategies.

Goals

Necessary in establishing a market target.

Common Theme

Provides the necessary guidelines for isolating target markets.

Segmentation

Which is chosenfor the advertisement follows the goals and objectives of the promotion plan.

Message

Is the tool that conveys the message to the customers.

Promotion Mix

Any form of paid-for, non-personal presentation and promotion of ideas, products, or services by a specific sponsor using some form of mass media.

Advertising

An oral presentation to one or more prospective customerson a face-to-face basis.

Personal Selling

Activities, other than advertising and personal selling, that stimulate a purchase.

Sales Promotion

The presentation of ideas, goods, or services about an organization using media mass.

Public Relations

Uses several forms to attract attention, arouse interest, convey information, and encourage the potential tourist to act in a specific manner.

Advertising

Although expensive, rank high as an advertising medium.

Direct Mail

Sent to people who will most likely used the service offered.

Direct Mail Materials

Smaller in size than a travel catalog but offer more information than a leaflet or folder.

Brochures

Present a complete travel program with lists of many destinations, services, accomodations activities, excursions, and information about the destination.

Illustrated Travel Catalogs

Usually single sheet which provide minimum information.

Leaflets

Very effective audio and visual medium when wider coverage is required.

Television

Offer higher quality print and graphics.

Magazines

Segmented according to the kinds of magazines they read.

Magazine Audiences

More flexible and cost-effecient compared to other forms of mass media.

Radio

Can also be useful in destination regions, so that messages can reach tourist already in the are or those traveling in the area.

Radio Advertising

Gives information to those requiring service.

Yellow Pages

Used to attract shoppers in the both the origin area and in the destination area.

Yellow Pages

Usually seen in three areas;

Outdoor Advertising

Not suitable for long and complicated messages.

Outdoor Advertising

Uses, windows, floor displays, counter displays, and literature racks.

Point-of-sale Advertising

Have been become one of the most powerful means of directly communicating with person's in the market place.

Websites

Such as free tickets to special events, trade show, exhibits, and free trips have become very common at present.

Sales Promotion

Also a common form of sales promotion.

Travel Shows

Gather travellers together to promote a special tour.

Travel Agencies and Tour Operators

To build a strong positive imagine of an organization for the public.

Public Relations

The major form of public relations is

News Release

Radio and television talk shows.

Public Appearance

More acceptable to newspapers than magazines.

Print News Release

Help remind tourists of a pleasant vacation and a good experience.

Souvenirs and Mementos

Budgeting process are the cost per message, the cost per reader, and the cost of repeated messages.

Principal Costs

Has seldom sufficient impact.

Single Message

The major consideration or promotion are_________ and _____ of information on one hand and false and misleading advertising on the other.

Accuracy and Reliability

Use words that evoke emotion and create awareness of a product or service.

Promotion Technique

NORTH AMERICA

Lovelyn Valenzuela · 30問 · 1年前

NORTH AMERICA

30問 • 1年前

Lovelyn Valenzuela

Nicknames in Countries of North America

Lovelyn Valenzuela · 29問 · 1年前

Nicknames in Countries of North America

29問 • 1年前

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Cruise Ship Industry

Lovelyn Valenzuela · 36問 · 1年前

Cruise Ship Industry

36問 • 1年前

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Land Transportation

Lovelyn Valenzuela · 45問 · 1年前

Land Transportation

45問 • 1年前

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Travel Documentation

Lovelyn Valenzuela · 17問 · 1年前

Travel Documentation

17問 • 1年前

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Europe Countries and Capitals

Lovelyn Valenzuela · 45問 · 1年前

Europe Countries and Capitals

45問 • 1年前

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Europe Countries Nicknames

Lovelyn Valenzuela · 44問 · 1年前

Europe Countries Nicknames

44問 • 1年前

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Lesson 8

Lovelyn Valenzuela · 41問 · 1年前

Lesson 8

41問 • 1年前

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Module 9

Lovelyn Valenzuela · 50問 · 1年前

Module 9

50問 • 1年前

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Asia Countries

Lovelyn Valenzuela · 47問 · 1年前

Asia Countries

47問 • 1年前

Lovelyn Valenzuela

Unit III: Module 3

Lovelyn Valenzuela · 20問 · 1年前

Unit III: Module 3

20問 • 1年前

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Lesson 9

Lovelyn Valenzuela · 34問 · 1年前

Lesson 9

34問 • 1年前

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Asia Countries and Nicknames

Lovelyn Valenzuela · 40問 · 1年前

Asia Countries and Nicknames

40問 • 1年前

Lovelyn Valenzuela

Chapter 10

Lovelyn Valenzuela · 38問 · 1年前

Chapter 10

38問 • 1年前

Lovelyn Valenzuela

Unit III: Module 4

Lovelyn Valenzuela · 20問 · 1年前

Unit III: Module 4

20問 • 1年前

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Unit III: Module 5

Lovelyn Valenzuela · 23問 · 1年前

Unit III: Module 5

23問 • 1年前

Lovelyn Valenzuela

Australia and Oceania Countries and Capitals

Lovelyn Valenzuela · 22問 · 1年前

Australia and Oceania Countries and Capitals

22問 • 1年前

Lovelyn Valenzuela

Australia and Oceania Countries and Nicknames

Lovelyn Valenzuela · 22問 · 1年前

Australia and Oceania Countries and Nicknames

22問 • 1年前

Lovelyn Valenzuela

Lesson 1

Lovelyn Valenzuela · 46問 · 1年前

Lesson 1

46問 • 1年前

Lovelyn Valenzuela

問題一覧

Means simulating sales through the dissemination of information.

Tourism Promotion

Is an exercise in communication.

Promotional Mix

Is made up of the sender, receiver, and a message.

Communication System

Transmit certain information that will change peoples attitude and create in them a desire to use the product or service.

Sender

Can be verbal, visual,o or written.

Message

Information Promotion

Used when an attraction is in its early stage of growth, so it's owner put very much promotional efforts in devising persuasive messages and sending them through several channel.

Persuasive Promotion

Important upon reaching a mature stage.

Reminder Promotion

Important to the tourist at the attention and comprehension stages of the buying process.

Informative Promotion

Tries to change attitudes, develops intensions to buy, and then initiates the purchase.

Persuasive Promotion

Used after the purchase has been made.

Reminder Promotion

Marketing

One of the major tools used in marketing a tourist product.

Promotion

Determines the objectives or goals the organization should strive to accomplish and the plan of action to attain these goals

Promotion Planning

Are important in developing promotional strategies.

Goals

Necessary in establishing a market target.

Common Theme

Provides the necessary guidelines for isolating target markets.

Segmentation

Which is chosenfor the advertisement follows the goals and objectives of the promotion plan.

Message

Is the tool that conveys the message to the customers.

Promotion Mix

Any form of paid-for, non-personal presentation and promotion of ideas, products, or services by a specific sponsor using some form of mass media.

Advertising

An oral presentation to one or more prospective customerson a face-to-face basis.

Personal Selling

Activities, other than advertising and personal selling, that stimulate a purchase.

Sales Promotion

The presentation of ideas, goods, or services about an organization using media mass.

Public Relations

Uses several forms to attract attention, arouse interest, convey information, and encourage the potential tourist to act in a specific manner.

Advertising

Although expensive, rank high as an advertising medium.

Direct Mail

Sent to people who will most likely used the service offered.

Direct Mail Materials

Smaller in size than a travel catalog but offer more information than a leaflet or folder.

Brochures

Present a complete travel program with lists of many destinations, services, accomodations activities, excursions, and information about the destination.

Illustrated Travel Catalogs

Usually single sheet which provide minimum information.

Leaflets

Very effective audio and visual medium when wider coverage is required.

Television

Offer higher quality print and graphics.

Magazines

Segmented according to the kinds of magazines they read.

Magazine Audiences

More flexible and cost-effecient compared to other forms of mass media.

Radio

Can also be useful in destination regions, so that messages can reach tourist already in the are or those traveling in the area.

Radio Advertising

Gives information to those requiring service.

Yellow Pages

Used to attract shoppers in the both the origin area and in the destination area.

Yellow Pages

Usually seen in three areas;

Outdoor Advertising

Not suitable for long and complicated messages.

Outdoor Advertising

Uses, windows, floor displays, counter displays, and literature racks.

Point-of-sale Advertising

Have been become one of the most powerful means of directly communicating with person's in the market place.

Websites

Such as free tickets to special events, trade show, exhibits, and free trips have become very common at present.

Sales Promotion

Also a common form of sales promotion.

Travel Shows

Gather travellers together to promote a special tour.

Travel Agencies and Tour Operators

To build a strong positive imagine of an organization for the public.

Public Relations

The major form of public relations is

News Release

Radio and television talk shows.

Public Appearance

More acceptable to newspapers than magazines.

Print News Release

Help remind tourists of a pleasant vacation and a good experience.

Souvenirs and Mementos

Budgeting process are the cost per message, the cost per reader, and the cost of repeated messages.

Principal Costs

Has seldom sufficient impact.

Single Message

The major consideration or promotion are_________ and _____ of information on one hand and false and misleading advertising on the other.

Accuracy and Reliability

Use words that evoke emotion and create awareness of a product or service.

Promotion Technique