Who have a poor experience on an airline to particular destination may choose a different airline next time or suggest to friend and relatives that the trip was not worth while or the destination is not worth visiting.

Places the needs and wants of the tourist for most in the mind of the marketer who seeks to provide a product or service that will satisfy those needs and wants.

Which focuses on the satisfaction of tourist needs and wants while respecting the long term interests of the community.

Is a universally accepted way of analyzing demand.

It is the grouping together of people with similar needs and wants.

The most commonly used in present due to the ease of collecting data, the comparability of such information through census, as well as media data, and the fact that such data is easy to understand and apply.

Very successfully predictors of recreation participation.

That the information gained is directly related to the particular product in questions.

A major defect in some studies is that the information is acquired from the potential tourist that deals with general benefits obtained or, in the case of psychographic segmentation, from general attitudes about types or products and services rather than specific products and services.

This segmentation technique, although expensive and difficult is useful in describing segments.

It can best be used in highly-specialized and extensively developed markets to supplement the information gained from simpler analysis.

May be linked to the bones of a skeleton while psychographic date is to the flesh.

Considered are very important in tourism.

Identify primary, secondary, and in some.cases tertiary markets.

Use geographic segmentation to determine the extent of their promotional efforts.

The process of selection and the corresponding decisions to develop a marketing program suitable to meet the needs of these segments is known as?

Useful to the markets as an additional guide on what strategies should be used in choosing, attracting, and serving target markets.

The introductory phase of the product life cycle requires high promotional expenses and visibility.

In this period is charactetirized by high cost, low sales volume, and an advertising program which aims to encourage primary demand.

Product or service is accepted by consumers.

Means that both sales and profits increase rapidly, making the market attractive to competitors.

Well established in the market place.

Sales increase but at a slower rate.

Sales volume reaches its peak.

Product or service has penetrated the market place to its highest degree.

Advertising expenses are lower.

Data can be collected in two ways from secondary sources and from primary sources.

Expensive and time consuming.

Data is usually organized and interpreted.

This requires a great amount of skill and understanding.

Several method for reaching the goals would indicate which of the alternatives or combination of them would be best from a financial standpoint.

After the variable and cost benefit for each are identified, it is the decided which one should be carried out by the other organizations.

Thire are methods which analyze the progress made in achieving the goals of the project.

Putting into effect the plan of action and supervising it.

The combination of elements - products, price, promotion, and distribution that interact and complement each other to attain the objectives of the market plan.

The result of supply and demand.

Influence by competition.

Related to the needs of the market segment that is served.