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Lesson 9
34問 • 1年前
  • Lovelyn Valenzuela
    • 通報

    問題一覧

  • 1

    Is the process of transferring a product of service from its producer to the customer.

    Marketing

  • 2

    Tries to attract the greatest number of potential buyers.

    Mass Marketing

  • 3

    They try to sell to everybody.

    Mass Marketing

  • 4

    Tries to target the needs of a narrow segment of consumers and is the opposite of mass marketing.

    Niche Marketing

  • 5

    Attempts to establish a highly recognizable name (brand), one that becomes known for quality, consistency, and predictable offering.

    Brand-based Marketing

  • 6

    Emphasizes the connection between a business and it's costumers.

    Relationship Marketing

  • 7

    Values loyalty and long term relationship with it's costumers.

    Relationship Marketing

  • 8

    Uses information about costumers to create an efficient relationship.

    Database Marketing

  • 9

    It relies on database (demographic or psychographic).

    Database Marketing

  • 10

    Figures out if there is a demand for what you want to sell.

    Research

  • 11

    Occurs when people have a desire for something and have money to pay for it.

    Demand

  • 12

    Spend million of $ researching.

    Large Companies

  • 13

    Relies on more modern research, such as a trial and error or picking up on trends early and quickly.

    Smaller Businesses

  • 14

    Design a new product or adjust an existing one to address the needs.

    Development

  • 15

    Requires products research.

    Development

  • 16

    At what price will your new travel product to be sold to consumer?

    Costing

  • 17

    Negotiate with your suppliers, then determine what your cost will be.

    Costing

  • 18

    Spread the two word to the public about your travel product.

    Promotion

  • 19

    Information sent out a little or no cost.

    Publicity

  • 20

    Promotional information for which you must pay.

    Advertising

  • 21

    The process of making your product available to the market or consumers.

    Distribution

  • 22

    An integral step in the marketing process.

    Follow-up

  • 23

    The process of helping someone to buy something.

    Selling

  • 24

    Simplest form of sales.

    Transactional Selling

  • 25

    It requires the least amount of training, fewest skills, and a minimal number of sales steps.

    Transactional Selling

  • 26

    Offering the costumer a level of product or service higher than the original in mind.

    Upselling

  • 27

    Offering additional product or services.

    Cross Selling

  • 28

    The process of asking a question to determine a client's needs.

    Qualifying

  • 29

    Facts about the product.

    Features

  • 30

    Payoff for the feature.

    Benefits

  • 31

    It occurs when the salesperson proactively contacts potential buyers with travel offers.

    Prospecting

  • 32

    Contacting potential buyers over the phone.

    Telemarketing

  • 33

    Taking the initiative to go beyond their job description, when appropriate.

    Lateral Service

  • 34

    Means making right what a customer sees as wrong.

    Recovery

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    bbme

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    complete

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    問題一覧

  • 1

    Is the process of transferring a product of service from its producer to the customer.

    Marketing

  • 2

    Tries to attract the greatest number of potential buyers.

    Mass Marketing

  • 3

    They try to sell to everybody.

    Mass Marketing

  • 4

    Tries to target the needs of a narrow segment of consumers and is the opposite of mass marketing.

    Niche Marketing

  • 5

    Attempts to establish a highly recognizable name (brand), one that becomes known for quality, consistency, and predictable offering.

    Brand-based Marketing

  • 6

    Emphasizes the connection between a business and it's costumers.

    Relationship Marketing

  • 7

    Values loyalty and long term relationship with it's costumers.

    Relationship Marketing

  • 8

    Uses information about costumers to create an efficient relationship.

    Database Marketing

  • 9

    It relies on database (demographic or psychographic).

    Database Marketing

  • 10

    Figures out if there is a demand for what you want to sell.

    Research

  • 11

    Occurs when people have a desire for something and have money to pay for it.

    Demand

  • 12

    Spend million of $ researching.

    Large Companies

  • 13

    Relies on more modern research, such as a trial and error or picking up on trends early and quickly.

    Smaller Businesses

  • 14

    Design a new product or adjust an existing one to address the needs.

    Development

  • 15

    Requires products research.

    Development

  • 16

    At what price will your new travel product to be sold to consumer?

    Costing

  • 17

    Negotiate with your suppliers, then determine what your cost will be.

    Costing

  • 18

    Spread the two word to the public about your travel product.

    Promotion

  • 19

    Information sent out a little or no cost.

    Publicity

  • 20

    Promotional information for which you must pay.

    Advertising

  • 21

    The process of making your product available to the market or consumers.

    Distribution

  • 22

    An integral step in the marketing process.

    Follow-up

  • 23

    The process of helping someone to buy something.

    Selling

  • 24

    Simplest form of sales.

    Transactional Selling

  • 25

    It requires the least amount of training, fewest skills, and a minimal number of sales steps.

    Transactional Selling

  • 26

    Offering the costumer a level of product or service higher than the original in mind.

    Upselling

  • 27

    Offering additional product or services.

    Cross Selling

  • 28

    The process of asking a question to determine a client's needs.

    Qualifying

  • 29

    Facts about the product.

    Features

  • 30

    Payoff for the feature.

    Benefits

  • 31

    It occurs when the salesperson proactively contacts potential buyers with travel offers.

    Prospecting

  • 32

    Contacting potential buyers over the phone.

    Telemarketing

  • 33

    Taking the initiative to go beyond their job description, when appropriate.

    Lateral Service

  • 34

    Means making right what a customer sees as wrong.

    Recovery