問題一覧
1
Offering additional product or services.
Cross Selling
2
Values loyalty and long term relationship with it's costumers.
Relationship Marketing
3
They try to sell to everybody.
Mass Marketing
4
Is the process of transferring a product of service from its producer to the customer.
Marketing
5
Design a new product or adjust an existing one to address the needs.
Development
6
Occurs when people have a desire for something and have money to pay for it.
Demand
7
Uses information about costumers to create an efficient relationship.
Database Marketing
8
Tries to attract the greatest number of potential buyers.
Mass Marketing
9
Contacting potential buyers over the phone.
Telemarketing
10
Information sent out a little or no cost.
Publicity
11
Spend million of $ researching.
Large Companies
12
Attempts to establish a highly recognizable name (brand), one that becomes known for quality, consistency, and predictable offering.
Brand-based Marketing
13
An integral step in the marketing process.
Follow-up
14
Offering the costumer a level of product or service higher than the original in mind.
Upselling
15
At what price will your new travel product to be sold to consumer?
Costing
16
Facts about the product.
Features
17
Taking the initiative to go beyond their job description, when appropriate.
Lateral Service
18
The process of making your product available to the market or consumers.
Distribution
19
The process of helping someone to buy something.
Selling
20
Negotiate with your suppliers, then determine what your cost will be.
Costing
21
Emphasizes the connection between a business and it's costumers.
Relationship Marketing
22
Relies on more modern research, such as a trial and error or picking up on trends early and quickly.
Smaller Businesses
23
Means making right what a customer sees as wrong.
Recovery
24
It requires the least amount of training, fewest skills, and a minimal number of sales steps.
Transactional Selling
25
Requires products research.
Development
26
It occurs when the salesperson proactively contacts potential buyers with travel offers.
Prospecting
27
Payoff for the feature.
Benefits
28
Spread the two word to the public about your travel product.
Promotion
29
Figures out if there is a demand for what you want to sell.
Research
30
The process of asking a question to determine a client's needs.
Qualifying
31
Simplest form of sales.
Transactional Selling
32
Promotional information for which you must pay.
Advertising
33
It relies on database (demographic or psychographic).
Database Marketing
34
Tries to target the needs of a narrow segment of consumers and is the opposite of mass marketing.
Niche Marketing