Is the process of transferring a product of service from its producer to the customer.

Tries to attract the greatest number of potential buyers.

They try to sell to everybody.

Tries to target the needs of a narrow segment of consumers and is the opposite of mass marketing.

Attempts to establish a highly recognizable name (brand), one that becomes known for quality, consistency, and predictable offering.

Emphasizes the connection between a business and it's costumers.

Values loyalty and long term relationship with it's costumers.

Uses information about costumers to create an efficient relationship.

It relies on database (demographic or psychographic).

Figures out if there is a demand for what you want to sell.

Occurs when people have a desire for something and have money to pay for it.

Spend million of $ researching.

Relies on more modern research, such as a trial and error or picking up on trends early and quickly.

Design a new product or adjust an existing one to address the needs.

Requires products research.

At what price will your new travel product to be sold to consumer?

Negotiate with your suppliers, then determine what your cost will be.

Spread the two word to the public about your travel product.

Information sent out a little or no cost.

Promotional information for which you must pay.

The process of making your product available to the market or consumers.

An integral step in the marketing process.

The process of helping someone to buy something.

Simplest form of sales.

It requires the least amount of training, fewest skills, and a minimal number of sales steps.

Offering the costumer a level of product or service higher than the original in mind.

Offering additional product or services.

The process of asking a question to determine a client's needs.

Facts about the product.

Payoff for the feature.

It occurs when the salesperson proactively contacts potential buyers with travel offers.

Contacting potential buyers over the phone.

Taking the initiative to go beyond their job description, when appropriate.

Means making right what a customer sees as wrong.