問題一覧
1
- summary of your entire brand makes you stand out to your customers -presents professionalism identifies a business in its simplest form via the use of a symbol or mark
2
the perceived emotional image of a company as a whole - business name - core values - marketing materials - logo
Brand
3
easy to remember SIMPLE but BOLD
Symbol or Icon
4
simple use of typography SPELLS OUT business or brand
Word mark
5
INITIALS of a business or brand COMPLICATED or LONG NAMES
Letter mark
6
encased design more detailed, complicated
Emblem
7
flexibility to use both icon and text individually
Combination mark
8
5 Principles in Effective Logo Design
Simple, Memorable, Timeless, Versatile, Appropriate
9
- allows for EASY recognition
Simple
10
- APPROPRIATE logo
Memorable
11
- leave TRENDS to the fashion industry
Timeless
12
– able to CROSS across one or VARIETY of MEDIUM and APPLICATION
Versatile
13
– for its INTENDED purpose
Appropriate
14
- one of the most IMPORTANT ELEMENTS of a logo - appeals to our SUBCONSCIOUS SENSES and INFLUENCES OUR DECISIONS
Color
15
excitement youthful bold
Red
16
trust loyalty confidence
Blue
17
life renewal growth
Green
18
warmth clarity hope
Yellow
19
energy playful cheerful
Orange
20
creative wisdom loyalty
Purple
21
balance respect formal
Grey
22
modern youthful luxurious
Pink
23
rugged masculine serious
Brown
24
youthful economical neutral
White
25
authority elegance luxurious
Black
26
– for its intended purpose
Appropriate