問題一覧
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- APPROPRIATE logo
Memorable
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INITIALS of a business or brand COMPLICATED or LONG NAMES
Letter mark
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flexibility to use both icon and text individually
Combination mark
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excitement youthful bold
Red
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balance respect formal
Grey
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authority elegance luxurious
Black
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– for its INTENDED purpose
Appropriate
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trust loyalty confidence
Blue
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energy playful cheerful
Orange
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easy to remember SIMPLE but BOLD
Symbol or Icon
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creative wisdom loyalty
Purple
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- allows for EASY recognition
Simple
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simple use of typography SPELLS OUT business or brand
Word mark
14
– able to CROSS across one or VARIETY of MEDIUM and APPLICATION
Versatile
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- summary of your entire brand makes you stand out to your customers -presents professionalism identifies a business in its simplest form via the use of a symbol or mark
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5 Principles in Effective Logo Design
Simple, Memorable, Timeless, Versatile, Appropriate
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– for its intended purpose
Appropriate
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warmth clarity hope
Yellow
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life renewal growth
Green
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modern youthful luxurious
Pink
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rugged masculine serious
Brown
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youthful economical neutral
White
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the perceived emotional image of a company as a whole - business name - core values - marketing materials - logo
Brand
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encased design more detailed, complicated
Emblem
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- leave TRENDS to the fashion industry
Timeless
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- one of the most IMPORTANT ELEMENTS of a logo - appeals to our SUBCONSCIOUS SENSES and INFLUENCES OUR DECISIONS
Color