QUIZ 1

13問 • 1年前

GLAIZA

通報

問題一覧

– is a name, symbol, or other feature that distinguishes sellers goods or services in the market place

Brand Name

- is a powerful and sustainable high-level marketing strategy used to create or influence a brand.

Branding

Commonly Used Branding Strategies

1. Purpose 2. Consistency 3. Emotion 4. Flexibility 5. Employee Involvement 6. Loyalty 7. Competitive Awareness

- "Every brand makes a PROMISE. But in a market in which customer confidence is little and budgetary observance is great, it’s not just making a promise that SEPARATES ONE BRAND from another, but having a SIGNIFICANT ______," (Allen Adamson).

Purpose

According to Business Strategy Insider, purpose can be viewed in two ways:

a. Functional b. Intentional

This way focuses on the assessments of success in terms of FAST and PROFITABLE reasons.

Functional

This way focuses on fulfillment as it relates to the capability to GENERATE MONEY and do well in the world.

Intentional

The significance of this is to AVOID THINGS THAT DON’T RELATE to or IMPROVE YOUR BRAND. It aids to brand recognition, which fuels customer LOYALTY.

Consistency

- There should be an emotional voice, whispering "Buy me". This means you allow the customers to have the chance to feel that they are part of your brand.

Emotion

- Marketers should REMAIN ______ too in this rapidly CHANGING world. Consistency targets at setting the standard for your brand, _____ allows you to ADJUST and DIFFERENTIATE your approach from your competition.

Flexibility

- It is equally important for your EMPLOYEES to be WELL VERSED in how they COMMUNICATE with customers and REPRESENT the BRAND of your product.

Employee Involvement

- is an IMPORTANT part of brand strategy. At the end of the day, the EMPHASIS on a positive RELATIONSHIP BETWEEN YOU and your existing CUSTOMERS sets the tone for what potential CUSTOMERS CAN EXPECT from doing business with you.

Loyalty

Do not be frightened of COMPETITION. Take it as a challenge to IMPROVE your BRANDING STRATEGY and craft a better value in your brand.

Competitive Awareness

QUIZ NO. 1

QUIZ NO. 1

QUIZ 2- L234

QUIZ 2- L234

Long Test No. 1 L1-L4

GLAIZA · 33問 · 2年前

Long Test No. 1 L1-L4

Lesson5-8

Lesson5-8

Last

Last

ICT

ICT

PAGBASA

PAGBASA

Lesson 5 to Lesson 7

Lesson 5 to Lesson 7

21ST LESSON 1

21ST LESSON 1

LONG TEST

LONG TEST

QUIZ 2

QUIZ 2

QUIZ 2

QUIZ 2

COLORS

COLORS

Quiz 3

Quiz 3

Quiz 4

Quiz 4

問題一覧

– is a name, symbol, or other feature that distinguishes sellers goods or services in the market place

Brand Name

- is a powerful and sustainable high-level marketing strategy used to create or influence a brand.

Branding

Commonly Used Branding Strategies

1. Purpose 2. Consistency 3. Emotion 4. Flexibility 5. Employee Involvement 6. Loyalty 7. Competitive Awareness

Purpose

According to Business Strategy Insider, purpose can be viewed in two ways:

a. Functional b. Intentional

This way focuses on the assessments of success in terms of FAST and PROFITABLE reasons.

Functional

This way focuses on fulfillment as it relates to the capability to GENERATE MONEY and do well in the world.

Intentional

The significance of this is to AVOID THINGS THAT DON’T RELATE to or IMPROVE YOUR BRAND. It aids to brand recognition, which fuels customer LOYALTY.

Consistency

- There should be an emotional voice, whispering "Buy me". This means you allow the customers to have the chance to feel that they are part of your brand.

Emotion

Flexibility

- It is equally important for your EMPLOYEES to be WELL VERSED in how they COMMUNICATE with customers and REPRESENT the BRAND of your product.

Employee Involvement

Loyalty

Do not be frightened of COMPETITION. Take it as a challenge to IMPROVE your BRANDING STRATEGY and craft a better value in your brand.

Competitive Awareness