chapter 2

33問 • 1年前

問題一覧

Describe the characteristic affecting purchases of goods and services

buyer behavior models

It is the internal psychological and cognitive process of the consumer It includes factors like perception motivation beliefs and attitudes

black box model

A statistical technique used to analyze and understand the relationship between multiple variables simultaneously This model helps in determining how different factors influence marketing outcomes

multivariate model

Marketers think about their own probable behavior

introspective method

Customers can be interviewed after purchasing their goods and question

retropestive method

Prospective customers can be asked about they will purchase the product

prospective method

A group of customers should a semi structured interview typically involving 6 to 10 individuals

focus group

Less frequently used for researching buyer behavior than focus groups

depth interview

Critics of focus groups argue that participants often subconsciously dictate the own opinions

criticisms

This is not solely about forecasting the future whether it is the application of innovative research techniques

future research

Marketing communications are all around us some of these are retained our memory and we have an image or companies and the good services they provide

environmental influence

Is a set of values and attitudes that an individual possesses

culture

This is the grouping together of individuals of all families who have certain common social or economic characteristics

social class

Influences significantly impact purchases decisions

groups and families

Have influence over members of their reference group

opinion leaders

Determine a purchase or consumption situation and can be a major aspect of which is behavior

situational factor

How many stages decision making have

5 stages

There are three categories of organizational purchasers

institutional buyer retail buyers industrial buyers

Involves the acquisition of complex products

organizational buying

Typically consists of fewer but larger buyers

organizational markets

The organizational culture of the business

organizational forces

In any buying center individuals make buying decisions

individual forces

On buying behavior include economic legal political cultural physical and technological factors

environmental forces

Originally developed in japan is a system where parts and components are delivered to the production like only when the i needed

just in time purchasing

Is essential in git purchasing because parts are used are most immediately after delivery

zero defects

Internal to the organization

strength and weaknesses

External organization

opportunities and threats

From an analysis of consumer behavior

market opportunity analysis

The study of consumer behavior should indicate the time of product or services that will be successful

product

The relationship between price and consumer behavior is important to the marketer

price

This decision concerns channel of distribution from the producer to the consumer

place

Different consumer groups respond positively or negatively marketing communications

promotion

By observing and analyzing consumer behavior we can evaluate the success of marketing programs

control of marketing effort

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anyo

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問題一覧

Describe the characteristic affecting purchases of goods and services

buyer behavior models

It is the internal psychological and cognitive process of the consumer It includes factors like perception motivation beliefs and attitudes

black box model

A statistical technique used to analyze and understand the relationship between multiple variables simultaneously This model helps in determining how different factors influence marketing outcomes

multivariate model

Marketers think about their own probable behavior

introspective method

Customers can be interviewed after purchasing their goods and question

retropestive method

Prospective customers can be asked about they will purchase the product

prospective method

A group of customers should a semi structured interview typically involving 6 to 10 individuals

focus group

Less frequently used for researching buyer behavior than focus groups

depth interview

Critics of focus groups argue that participants often subconsciously dictate the own opinions

criticisms

This is not solely about forecasting the future whether it is the application of innovative research techniques

future research

Marketing communications are all around us some of these are retained our memory and we have an image or companies and the good services they provide

environmental influence

Is a set of values and attitudes that an individual possesses

culture

This is the grouping together of individuals of all families who have certain common social or economic characteristics

social class

Influences significantly impact purchases decisions

groups and families

Have influence over members of their reference group

opinion leaders

Determine a purchase or consumption situation and can be a major aspect of which is behavior

situational factor

How many stages decision making have

5 stages

There are three categories of organizational purchasers

institutional buyer retail buyers industrial buyers

Involves the acquisition of complex products

organizational buying

Typically consists of fewer but larger buyers

organizational markets

The organizational culture of the business

organizational forces

In any buying center individuals make buying decisions

individual forces

On buying behavior include economic legal political cultural physical and technological factors

environmental forces

Originally developed in japan is a system where parts and components are delivered to the production like only when the i needed

just in time purchasing

Is essential in git purchasing because parts are used are most immediately after delivery

zero defects

Internal to the organization

strength and weaknesses

External organization

opportunities and threats

From an analysis of consumer behavior

market opportunity analysis

The study of consumer behavior should indicate the time of product or services that will be successful

product

The relationship between price and consumer behavior is important to the marketer

price

This decision concerns channel of distribution from the producer to the consumer

place

Different consumer groups respond positively or negatively marketing communications

promotion

By observing and analyzing consumer behavior we can evaluate the success of marketing programs

control of marketing effort