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chapter 1
30問 • 1年前
  • Chaster Howell V. Taduran
  • 通報

    問題一覧

  • 1

    The Industrial Revolution marked a significant turning point in marketing.

    early 20th century

  • 2

    the father of modern economics

    adam smith

  • 3

    With the end of World War I, the USA experienced overproduction and surplus.

    1920 to 1930

  • 4

    The product-oriented approach dominated during this period.

    1950's to 1960's

  • 5

    Modern marketing evolved with a broader understanding of consumer needs and the importance of delivering value.

    late 20th century to present

  • 6

    It is characterized by focusing efforts on producing goods or services.

    production orientation

  • 7

    The transition from sales to marketing orientation

    consumerism

  • 8

    planning and decision making center on customer needs having due regard to competitors and distributors.

    marketing orientation

  • 9

    Involves analysis, planning, implementation, and control.

    marketing management

  • 10

    responsible for strategic direction.

    board of directors

  • 11

    not necessarily full-time employees and in larger companies

    board members

  • 12

    the person who translates policy into tactics and is responsible for day- to-day operations.

    general manager

  • 13

    his classic article marketing myopia

    theodore levitt

  • 14

    responsible for legal and administrative matters as well as serving as secretary to the board.

    the company secretary

  • 15

    ensures there are no mismatches

    the corporate strategist

  • 16

    Attempting to pinpoint the exact origins of marketing as a business function is challenging, as there is no single, universally agreed definition.

    american marketing scholars

  • 17

    responsible for translating strategy into tactics in terms of the organization's everyday operations and this includes matters like manufacturing, training and recruitment, design and selling.

    the major line function

  • 18

    one function within business and is the most critical because it interprets customers’ needs and requirements into products and services.

    marketing

  • 19

    A marketing oriented firm produces goods and services that consumers want to buy rather than what the firm wants to make.'

    lancaster and massingham

  • 20

    This requires that staff and financial resources be allocated together with time-scales for action, allocation of responsibilities and authority.

    implementation

  • 21

    The final element of the management tasks of marketing is monitoring and controlling marketing activities.

    control

  • 22

    proposes this definition of strategy, illustrating both its directional nature and its military antecedents:

    baker

  • 23

    the organization are time dependent, designed to achieve shareholder expectations.

    corporate objectives

  • 24

    It is a systematic internal and external environmental review of the company’s marketing performance for a given period of time.

    the marketing audit

  • 25

    A potential drawback of planning is that if not careful it can become and end in itself.

    assumptions

  • 26

    this stage should provide a vital strategic contribution to the plan.

    marketing research

  • 27

    An idea first put forward in 1982 provides a useful means of applying SWOT analysis principles to form marketing strategies.

    by Weihrich

  • 28

    This part of the plan is concerned with who should do what, where, when, how and why.

    detailed marketing programmes

  • 29

    will provide the means for quantitative achievement and control.

    sales forecast

  • 30

    A marketing plan cannot be operated without some element of control to monitor and measure progress.

    Budget,Reviews and Controls

  • Plumbing Arithmetic Terms 5

    Plumbing Arithmetic Terms 5

    ユーザ名非公開 · 68問 · 13日前

    Plumbing Arithmetic Terms 5

    Plumbing Arithmetic Terms 5

    68問 • 13日前
    ユーザ名非公開

    Practical Problems and Experiences 4

    Practical Problems and Experiences 4

    ユーザ名非公開 · 100問 · 13日前

    Practical Problems and Experiences 4

    Practical Problems and Experiences 4

    100問 • 13日前
    ユーザ名非公開

    政治・経済 年号

    政治・経済 年号

    めあちゃん · 20回閲覧 · 97問 · 2ヶ月前

    政治・経済 年号

    政治・経済 年号

    20回閲覧 • 97問 • 2ヶ月前
    めあちゃん

    Lecture 2

    Lecture 2

    Oluwole Akande · 5問 · 3ヶ月前

    Lecture 2

    Lecture 2

    5問 • 3ヶ月前
    Oluwole Akande

    LESSON 3

    LESSON 3

    Geneva Pahil · 71問 · 4ヶ月前

    LESSON 3

    LESSON 3

    71問 • 4ヶ月前
    Geneva Pahil

    Midterm Exam

    Midterm Exam

    Ella Mae Hilot · 41問 · 4ヶ月前

    Midterm Exam

    Midterm Exam

    41問 • 4ヶ月前
    Ella Mae Hilot

    Auto Insurance Quiz 4

    Auto Insurance Quiz 4

    ユーザ名非公開 · 15問 · 4ヶ月前

    Auto Insurance Quiz 4

    Auto Insurance Quiz 4

    15問 • 4ヶ月前
    ユーザ名非公開

    Principles

    Principles

    Lorenzo Cokee · 9問 · 4ヶ月前

    Principles

    Principles

    9問 • 4ヶ月前
    Lorenzo Cokee

    SET 1

    SET 1

    Angel Borres · 6回閲覧 · 150問 · 6ヶ月前

    SET 1

    SET 1

    6回閲覧 • 150問 • 6ヶ月前
    Angel Borres

    Module 2

    Module 2

    ユーザ名非公開 · 18問 · 7ヶ月前

    Module 2

    Module 2

    18問 • 7ヶ月前
    ユーザ名非公開

    Grile Marketing 3

    Grile Marketing 3

    Munir · 51問 · 7ヶ月前

    Grile Marketing 3

    Grile Marketing 3

    51問 • 7ヶ月前
    Munir

    All Trắc nghiệm ó nho🍷🍇

    All Trắc nghiệm ó nho🍷🍇

    Ngọc Ngân · 47問 · 9ヶ月前

    All Trắc nghiệm ó nho🍷🍇

    All Trắc nghiệm ó nho🍷🍇

    47問 • 9ヶ月前
    Ngọc Ngân

    MM chapter 7

    MM chapter 7

    ユーザ名非公開 · 40問 · 1年前

    MM chapter 7

    MM chapter 7

    40問 • 1年前
    ユーザ名非公開

    THE

    THE

    ユーザ名非公開 · 50問 · 1年前

    THE

    THE

    50問 • 1年前
    ユーザ名非公開

    Lesson 1

    Lesson 1

    Mitsyyyy_cutie · 50問 · 1年前

    Lesson 1

    Lesson 1

    50問 • 1年前
    Mitsyyyy_cutie

    PRELIM CHAPT 1-4

    PRELIM CHAPT 1-4

    Jyrah Cose · 76問 · 1年前

    PRELIM CHAPT 1-4

    PRELIM CHAPT 1-4

    76問 • 1年前
    Jyrah Cose

    BUSINESS MARKETING FINALS

    BUSINESS MARKETING FINALS

    Lenie Alejandro · 20問 · 1年前

    BUSINESS MARKETING FINALS

    BUSINESS MARKETING FINALS

    20問 • 1年前
    Lenie Alejandro

    Sử HK2

    Sử HK2

    tnhuu · 87問 · 1年前

    Sử HK2

    Sử HK2

    87問 • 1年前
    tnhuu

    経済 1章

    経済 1章

    ユーザ名非公開 · 40問 · 1年前

    経済 1章

    経済 1章

    40問 • 1年前
    ユーザ名非公開

    問題一覧

  • 1

    The Industrial Revolution marked a significant turning point in marketing.

    early 20th century

  • 2

    the father of modern economics

    adam smith

  • 3

    With the end of World War I, the USA experienced overproduction and surplus.

    1920 to 1930

  • 4

    The product-oriented approach dominated during this period.

    1950's to 1960's

  • 5

    Modern marketing evolved with a broader understanding of consumer needs and the importance of delivering value.

    late 20th century to present

  • 6

    It is characterized by focusing efforts on producing goods or services.

    production orientation

  • 7

    The transition from sales to marketing orientation

    consumerism

  • 8

    planning and decision making center on customer needs having due regard to competitors and distributors.

    marketing orientation

  • 9

    Involves analysis, planning, implementation, and control.

    marketing management

  • 10

    responsible for strategic direction.

    board of directors

  • 11

    not necessarily full-time employees and in larger companies

    board members

  • 12

    the person who translates policy into tactics and is responsible for day- to-day operations.

    general manager

  • 13

    his classic article marketing myopia

    theodore levitt

  • 14

    responsible for legal and administrative matters as well as serving as secretary to the board.

    the company secretary

  • 15

    ensures there are no mismatches

    the corporate strategist

  • 16

    Attempting to pinpoint the exact origins of marketing as a business function is challenging, as there is no single, universally agreed definition.

    american marketing scholars

  • 17

    responsible for translating strategy into tactics in terms of the organization's everyday operations and this includes matters like manufacturing, training and recruitment, design and selling.

    the major line function

  • 18

    one function within business and is the most critical because it interprets customers’ needs and requirements into products and services.

    marketing

  • 19

    A marketing oriented firm produces goods and services that consumers want to buy rather than what the firm wants to make.'

    lancaster and massingham

  • 20

    This requires that staff and financial resources be allocated together with time-scales for action, allocation of responsibilities and authority.

    implementation

  • 21

    The final element of the management tasks of marketing is monitoring and controlling marketing activities.

    control

  • 22

    proposes this definition of strategy, illustrating both its directional nature and its military antecedents:

    baker

  • 23

    the organization are time dependent, designed to achieve shareholder expectations.

    corporate objectives

  • 24

    It is a systematic internal and external environmental review of the company’s marketing performance for a given period of time.

    the marketing audit

  • 25

    A potential drawback of planning is that if not careful it can become and end in itself.

    assumptions

  • 26

    this stage should provide a vital strategic contribution to the plan.

    marketing research

  • 27

    An idea first put forward in 1982 provides a useful means of applying SWOT analysis principles to form marketing strategies.

    by Weihrich

  • 28

    This part of the plan is concerned with who should do what, where, when, how and why.

    detailed marketing programmes

  • 29

    will provide the means for quantitative achievement and control.

    sales forecast

  • 30

    A marketing plan cannot be operated without some element of control to monitor and measure progress.

    Budget,Reviews and Controls