Refers to the area in which buyers and sellers interact to exchange goods and services

Individuals or organizations with the willingness and ability to purchase goods or services

Entities opening goods or services to meet the needs or wants of buyers

The items of exchange that satisfy the needs and desires of buyers

The quantity of goods or services

Means the consumer does not spend other income

A marketing strategy that uses well defined criteria to divide a brand's total addressable market share into smaller groups

The bases used to segment a market should lead to is of identification

Being able to reach selected market targets

Involve selecting which customer segment the frame should target

It is the pattern of demands

Sufficiently large to be worthwhile

Have different references

This consists of dividing a market on the basis of the different geographical

This approach comprises a variety of bases and the more common ones

Also known as psychographics is a modern method

Method of segmenting industrial markets

Ignoring any segmentation

Try to reach everyone with the same message

Creating different message

Focus on one specific market segment