問題一覧
1
Entities opening goods or services to meet the needs or wants of buyers
sellers
2
Sufficiently large to be worthwhile
substantially
3
The items of exchange that satisfy the needs and desires of buyers
products or services
4
Focus on one specific market segment
concentrated method
5
This consists of dividing a market on the basis of the different geographical
geographic segmentation
6
Means the consumer does not spend other income
homogeneous
7
Method of segmenting industrial markets
purchasing approaches
8
The quantity of goods or services
demand and supply
9
Individuals or organizations with the willingness and ability to purchase goods or services
buyers
10
Have different references
meaningfulness
11
Also known as psychographics is a modern method
lifestyle segmentation
12
Involve selecting which customer segment the frame should target
targeting and positioning
13
A marketing strategy that uses well defined criteria to divide a brand's total addressable market share into smaller groups
market segmentation
14
This approach comprises a variety of bases and the more common ones
demographic segmentation
15
Creating different message
differentiated marketing
16
Ignoring any segmentation
targeting strategies
17
Refers to the area in which buyers and sellers interact to exchange goods and services
a market
18
It is the pattern of demands
stuck for choice
19
Try to reach everyone with the same message
undifferentiated marketing
20
The bases used to segment a market should lead to is of identification
measurability or identifiability
21
Being able to reach selected market targets
accessibility