lesson 3

Chaster Howell V. Taduran · 17問 · 1年前

通報

問題一覧

Common types of direct mail

postcards letters brochures catalogs flyers envelopes self mailers postcard with die-cuts

Cost effective option perfect for short messages

postcards

Allow for more detailed messaging

letters

Offer space for detailed product descriptions image and benefits

brochures

Wide selection of products providing detailed information and high quality imagery

catalogs

Ideal for promoting sales events or special offers

flyers

Can be used to create a sense of anticipation and excitement

envelope

Folded brochures or leaflets that can be made without an envelope

self mailers

Allow for unique shapes and designs

postcard with die-cuts

Place a crucial role in direct marketing by providing a direct line of communication between business and their target audience

telemarketing

Common lead nurturing stage

sales email sales call live product demo sales presentation business proposal closed/won or closed/lost

Compliance and ethical consideration in telemarketing

1.do not call list and regulation 2.disclos your identity and purpose 3.provide accurate and complete information 4.respect the consumers right to refuse or end the call 5.protect the consumers personal and financial information

Holds immense potential as channel for direct marketing

email marketing

Key considerations for effective email marketing

building a strong email list compelling subject lines high quality content email marketing automation online advertising

Various forms of online advertising

search engine advertising display advertising native advertising social media advertising video advertising mobile advertising

This involve showing ads to user who have previously visited a website or interacted with a brand

retargeting

This is similar to retargeting but focuses on targeting users who have previously made a purchase or subscribe to a service

remarketing

Disinvolves partnering with other websites or influencers

affiliate marketing

This involves collaborating with influencers to promote products or services to their followers

influencer marketing

This involves creating and distributing valuable relevant and consistent content to attract and engage a target audience

content marketing

Encompasses any marketing activity conducted through a mobile device

mobile marketing

Key features of mobile marketing

ubiquity and accessibility personalization measurable results real time engagement

Types of mobile marketing strategies

sms marketing mms marketing mobile apps

Advantage of mobile marketing

increase reach targeted audience enhance engagement

Disadvantage of mobile marketing

privacy concerns spam and intrusiveness technical challenges

These are image based ads that appear on websites

banner ads

This ads appear a small boxes on a web page

pop up ads

This ads appear between screens or during transitions in mobile apps

interstitial ads

This ads encourage user engagement through games quizzes or surveys

interactive ads

Telemarketers can tailored their message to each individual customer

personalized pitching

Telemarketing allows for immediate clarification of any question or concerns

addressing concerns

Telemarketing campaigns can be track effectively allowing business to measure conversion rates

tracking results

By analyzing campaign data businesses can identify areas for improvement

adapting strategies

Telemarketing faces challenges with declining response rates and consumer annoyance

declining response rates

Type of advertising blends seamlessly with the surroundings content on a website or social media platform

sponsored post

Ads intake various forms including image ads video ads and carousel ads

social media ads

This ads play before a video start

pre roll ads

This ads play during a video often interrupting the content

mid roll ads

This ads place after a video has finished

post roll ads

This ads are integrated within a video often appearing as a banner or overlay

in stream ads

micro

micro

17問 • 1年前

Chaster Howell V. Taduran · 5問 · 1年前

micro 2

micro 2

5問 • 1年前

Chaster Howell V. Taduran · 30問 · 1年前

chapter 1

chapter 1

30問 • 1年前

Chaster Howell V. Taduran · 20問 · 1年前

E-commerce 1

E-commerce 1

20問 • 1年前

Chaster Howell V. Taduran · 7問 · 1年前

e-commerce 2

e-commerce 2

7問 • 1年前

Chaster Howell V. Taduran · 15問 · 1年前

distribution 2

distribution 2

15問 • 1年前

Chaster Howell V. Taduran · 6問 · 1年前

Distribution 1

Distribution 1

6問 • 1年前

Chaster Howell V. Taduran · 13問 · 1年前

franchising chapter 2

franchising chapter 2

13問 • 1年前

Chaster Howell V. Taduran · 5問 · 1年前

e-commerce 3

e-commerce 3

5問 • 1年前

Chaster Howell V. Taduran · 11問 · 1年前

franchising chpt 2 (lesson 2)

franchising chpt 2 (lesson 2)

11問 • 1年前

Chaster Howell V. Taduran · 10問 · 1年前

Franchising Chapter 3

Franchising Chapter 3

10問 • 1年前

Chaster Howell V. Taduran · 37問 · 1年前

chapter 6

chapter 6

37問 • 1年前

Chaster Howell V. Taduran · 22問 · 1年前

E-Commerse 4

E-Commerse 4

22問 • 1年前

Chaster Howell V. Taduran · 21問 · 1年前

Distribution Chapter 3

Distribution Chapter 3

21問 • 1年前

Chaster Howell V. Taduran · 13問 · 1年前

quiz one

quiz one

13問 • 1年前

Chaster Howell V. Taduran · 10問 · 1年前

quiz 2

quiz 2

10問 • 1年前

quiz 3

quiz 3

Chaster Howell V. Taduran · 33問 · 1年前

chapter 2

chapter 2

33問 • 1年前

Chaster Howell V. Taduran · 21問 · 1年前

Chapter 3

Chapter 3

21問 • 1年前

Chaster Howell V. Taduran · 10問 · 1年前

Chapter 4

Chapter 4

10問 • 1年前

Chaster Howell V. Taduran · 20問 · 1年前

chapter 5

chapter 5

20問 • 1年前

Chaster Howell V. Taduran · 21問 · 1年前

Chapter 4

Chapter 4

21問 • 1年前

Chaster Howell V. Taduran · 33問 · 1年前

chapter 9

chapter 9

33問 • 1年前

Chaster Howell V. Taduran · 17問 · 1年前

Chapter 5

Chapter 5

17問 • 1年前

Chaster Howell V. Taduran · 33問 · 1年前

Chapter 10

Chapter 10

33問 • 1年前

chapter 6

chapter 6

Chapter 6

Chapter 6

Chaster Howell V. Taduran · 11問 · 1年前

chapter 7

chapter 7

11問 • 1年前

Chaster Howell V. Taduran · 11問 · 1年前

Chapter 8

Chapter 8

11問 • 1年前

Chaster Howell V. Taduran · 34問 · 1年前

chapter 11

chapter 11

34問 • 1年前

Chaster Howell V. Taduran · 15問 · 1年前

Lesson 1

Lesson 1

15問 • 1年前

Chaster Howell V. Taduran · 14問 · 1年前

lesson 2

lesson 2

14問 • 1年前

Chaster Howell V. Taduran · 8問 · 1年前

lesson 1

lesson 1

8問 • 1年前

Chaster Howell V. Taduran · 5問 · 1年前

Lesson 2

Lesson 2

5問 • 1年前

Chaster Howell V. Taduran · 9問 · 1年前

Lesson 1

Lesson 1

9問 • 1年前

Chaster Howell V. Taduran · 13問 · 1年前

Lesson 2

Lesson 2

13問 • 1年前

Chaster Howell V. Taduran · 9問 · 1年前

Lesson 1

Lesson 1

9問 • 1年前

Chaster Howell V. Taduran · 6問 · 1年前

lesson 2

lesson 2

6問 • 1年前

lesson 3

lesson 3