問題一覧
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Common types of direct mail
postcards letters brochures catalogs flyers envelopes self mailers postcard with die-cuts
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Cost effective option perfect for short messages
postcards
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Allow for more detailed messaging
letters
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Offer space for detailed product descriptions image and benefits
brochures
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Wide selection of products providing detailed information and high quality imagery
catalogs
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Ideal for promoting sales events or special offers
flyers
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Can be used to create a sense of anticipation and excitement
envelope
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Folded brochures or leaflets that can be made without an envelope
self mailers
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Allow for unique shapes and designs
postcard with die-cuts
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Place a crucial role in direct marketing by providing a direct line of communication between business and their target audience
telemarketing
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Common lead nurturing stage
sales email sales call live product demo sales presentation business proposal closed/won or closed/lost
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Compliance and ethical consideration in telemarketing
1.do not call list and regulation 2.disclos your identity and purpose 3.provide accurate and complete information 4.respect the consumers right to refuse or end the call 5.protect the consumers personal and financial information
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Holds immense potential as channel for direct marketing
email marketing
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Key considerations for effective email marketing
building a strong email list compelling subject lines high quality content email marketing automation online advertising
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Various forms of online advertising
search engine advertising display advertising native advertising social media advertising video advertising mobile advertising
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This involve showing ads to user who have previously visited a website or interacted with a brand
retargeting
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This is similar to retargeting but focuses on targeting users who have previously made a purchase or subscribe to a service
remarketing
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Disinvolves partnering with other websites or influencers
affiliate marketing
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This involves collaborating with influencers to promote products or services to their followers
influencer marketing
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This involves creating and distributing valuable relevant and consistent content to attract and engage a target audience
content marketing
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Encompasses any marketing activity conducted through a mobile device
mobile marketing
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Key features of mobile marketing
ubiquity and accessibility personalization measurable results real time engagement
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Types of mobile marketing strategies
sms marketing mms marketing mobile apps
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Advantage of mobile marketing
increase reach targeted audience enhance engagement
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Disadvantage of mobile marketing
privacy concerns spam and intrusiveness technical challenges
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These are image based ads that appear on websites
banner ads
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This ads appear a small boxes on a web page
pop up ads
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This ads appear between screens or during transitions in mobile apps
interstitial ads
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This ads encourage user engagement through games quizzes or surveys
interactive ads
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Telemarketers can tailored their message to each individual customer
personalized pitching
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Telemarketing allows for immediate clarification of any question or concerns
addressing concerns
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Telemarketing campaigns can be track effectively allowing business to measure conversion rates
tracking results
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By analyzing campaign data businesses can identify areas for improvement
adapting strategies
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Telemarketing faces challenges with declining response rates and consumer annoyance
declining response rates
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Type of advertising blends seamlessly with the surroundings content on a website or social media platform
sponsored content
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Ads appear within a user social media feed on your speed
in-feed ads
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Paid post that appear in a user's social media feed
sponsored post
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Ads intake various forms including image ads video ads and carousel ads
social media ads
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This ads play before a video start
pre roll ads
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This ads play during a video often interrupting the content
mid roll ads
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This ads place after a video has finished
post roll ads
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This ads are integrated within a video often appearing as a banner or overlay
in stream ads