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lesson 3
42問 • 11ヶ月前
  • Chaster Howell V. Taduran
    • 通報

    問題一覧

  • 1

    Common types of direct mail

    postcards letters brochures catalogs flyers envelopes self mailers postcard with die-cuts

  • 2

    Cost effective option perfect for short messages

    postcards

  • 3

    Allow for more detailed messaging

    letters

  • 4

    Offer space for detailed product descriptions image and benefits

    brochures

  • 5

    Wide selection of products providing detailed information and high quality imagery

    catalogs

  • 6

    Ideal for promoting sales events or special offers

    flyers

  • 7

    Can be used to create a sense of anticipation and excitement

    envelope

  • 8

    Folded brochures or leaflets that can be made without an envelope

    self mailers

  • 9

    Allow for unique shapes and designs

    postcard with die-cuts

  • 10

    Place a crucial role in direct marketing by providing a direct line of communication between business and their target audience

    telemarketing

  • 11

    Common lead nurturing stage

    sales email sales call live product demo sales presentation business proposal closed/won or closed/lost

  • 12

    Compliance and ethical consideration in telemarketing

    1.do not call list and regulation 2.disclos your identity and purpose 3.provide accurate and complete information 4.respect the consumers right to refuse or end the call 5.protect the consumers personal and financial information

  • 13

    Holds immense potential as channel for direct marketing

    email marketing

  • 14

    Key considerations for effective email marketing

    building a strong email list compelling subject lines high quality content email marketing automation online advertising

  • 15

    Various forms of online advertising

    search engine advertising display advertising native advertising social media advertising video advertising mobile advertising

  • 16

    This involve showing ads to user who have previously visited a website or interacted with a brand

    retargeting

  • 17

    This is similar to retargeting but focuses on targeting users who have previously made a purchase or subscribe to a service

    remarketing

  • 18

    Disinvolves partnering with other websites or influencers

    affiliate marketing

  • 19

    This involves collaborating with influencers to promote products or services to their followers

    influencer marketing

  • 20

    This involves creating and distributing valuable relevant and consistent content to attract and engage a target audience

    content marketing

  • 21

    Encompasses any marketing activity conducted through a mobile device

    mobile marketing

  • 22

    Key features of mobile marketing

    ubiquity and accessibility personalization measurable results real time engagement

  • 23

    Types of mobile marketing strategies

    sms marketing mms marketing mobile apps

  • 24

    Advantage of mobile marketing

    increase reach targeted audience enhance engagement

  • 25

    Disadvantage of mobile marketing

    privacy concerns spam and intrusiveness technical challenges

  • 26

    These are image based ads that appear on websites

    banner ads

  • 27

    This ads appear a small boxes on a web page

    pop up ads

  • 28

    This ads appear between screens or during transitions in mobile apps

    interstitial ads

  • 29

    This ads encourage user engagement through games quizzes or surveys

    interactive ads

  • 30

    Telemarketers can tailored their message to each individual customer

    personalized pitching

  • 31

    Telemarketing allows for immediate clarification of any question or concerns

    addressing concerns

  • 32

    Telemarketing campaigns can be track effectively allowing business to measure conversion rates

    tracking results

  • 33

    By analyzing campaign data businesses can identify areas for improvement

    adapting strategies

  • 34

    Telemarketing faces challenges with declining response rates and consumer annoyance

    declining response rates

  • 35

    Type of advertising blends seamlessly with the surroundings content on a website or social media platform

    sponsored content

  • 36

    Ads appear within a user social media feed on your speed

    in-feed ads

  • 37

    Paid post that appear in a user's social media feed

    sponsored post

  • 38

    Ads intake various forms including image ads video ads and carousel ads

    social media ads

  • 39

    This ads play before a video start

    pre roll ads

  • 40

    This ads play during a video often interrupting the content

    mid roll ads

  • 41

    This ads place after a video has finished

    post roll ads

  • 42

    This ads are integrated within a video often appearing as a banner or overlay

    in stream ads

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    問題一覧

  • 1

    Common types of direct mail

    postcards letters brochures catalogs flyers envelopes self mailers postcard with die-cuts

  • 2

    Cost effective option perfect for short messages

    postcards

  • 3

    Allow for more detailed messaging

    letters

  • 4

    Offer space for detailed product descriptions image and benefits

    brochures

  • 5

    Wide selection of products providing detailed information and high quality imagery

    catalogs

  • 6

    Ideal for promoting sales events or special offers

    flyers

  • 7

    Can be used to create a sense of anticipation and excitement

    envelope

  • 8

    Folded brochures or leaflets that can be made without an envelope

    self mailers

  • 9

    Allow for unique shapes and designs

    postcard with die-cuts

  • 10

    Place a crucial role in direct marketing by providing a direct line of communication between business and their target audience

    telemarketing

  • 11

    Common lead nurturing stage

    sales email sales call live product demo sales presentation business proposal closed/won or closed/lost

  • 12

    Compliance and ethical consideration in telemarketing

    1.do not call list and regulation 2.disclos your identity and purpose 3.provide accurate and complete information 4.respect the consumers right to refuse or end the call 5.protect the consumers personal and financial information

  • 13

    Holds immense potential as channel for direct marketing

    email marketing

  • 14

    Key considerations for effective email marketing

    building a strong email list compelling subject lines high quality content email marketing automation online advertising

  • 15

    Various forms of online advertising

    search engine advertising display advertising native advertising social media advertising video advertising mobile advertising

  • 16

    This involve showing ads to user who have previously visited a website or interacted with a brand

    retargeting

  • 17

    This is similar to retargeting but focuses on targeting users who have previously made a purchase or subscribe to a service

    remarketing

  • 18

    Disinvolves partnering with other websites or influencers

    affiliate marketing

  • 19

    This involves collaborating with influencers to promote products or services to their followers

    influencer marketing

  • 20

    This involves creating and distributing valuable relevant and consistent content to attract and engage a target audience

    content marketing

  • 21

    Encompasses any marketing activity conducted through a mobile device

    mobile marketing

  • 22

    Key features of mobile marketing

    ubiquity and accessibility personalization measurable results real time engagement

  • 23

    Types of mobile marketing strategies

    sms marketing mms marketing mobile apps

  • 24

    Advantage of mobile marketing

    increase reach targeted audience enhance engagement

  • 25

    Disadvantage of mobile marketing

    privacy concerns spam and intrusiveness technical challenges

  • 26

    These are image based ads that appear on websites

    banner ads

  • 27

    This ads appear a small boxes on a web page

    pop up ads

  • 28

    This ads appear between screens or during transitions in mobile apps

    interstitial ads

  • 29

    This ads encourage user engagement through games quizzes or surveys

    interactive ads

  • 30

    Telemarketers can tailored their message to each individual customer

    personalized pitching

  • 31

    Telemarketing allows for immediate clarification of any question or concerns

    addressing concerns

  • 32

    Telemarketing campaigns can be track effectively allowing business to measure conversion rates

    tracking results

  • 33

    By analyzing campaign data businesses can identify areas for improvement

    adapting strategies

  • 34

    Telemarketing faces challenges with declining response rates and consumer annoyance

    declining response rates

  • 35

    Type of advertising blends seamlessly with the surroundings content on a website or social media platform

    sponsored content

  • 36

    Ads appear within a user social media feed on your speed

    in-feed ads

  • 37

    Paid post that appear in a user's social media feed

    sponsored post

  • 38

    Ads intake various forms including image ads video ads and carousel ads

    social media ads

  • 39

    This ads play before a video start

    pre roll ads

  • 40

    This ads play during a video often interrupting the content

    mid roll ads

  • 41

    This ads place after a video has finished

    post roll ads

  • 42

    This ads are integrated within a video often appearing as a banner or overlay

    in stream ads