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An ADAPTABLE APPROACH
direct marketing
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Broadly defined as any DAILY COMMUNICATION
direct marketing
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It involves the marketing sending out PROMOTIONAL MATERIAL
direct mail
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A marketing strategy that encourages immediate AUDIENCE ENGAGEMENT
direct response advertising
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Ads picture in coupons
coupon ads
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Offers like preview invitations and MONEY OFF
retail incentives
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Targeted offers directly to consumers to generate inquires to purchase
direct mail
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Identify what your BEST CUSTOMER solve in common
understanding best customers
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This helps you spend marketing resources
targeting market segments
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Pay attention to who responds
optimizing marketing efforts
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Calculate the average lifetime value of your customers
calculate customer value
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Direct mail is an effective method for selling products without intermediaries
selling directly
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Direct mail is a valuable method for acquiring qualified leads for sales person
sales lead generation
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Direct mail can send promotional message
sales promotion
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Book clubs utilize direct mail
clubs
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Companies use direct mail to recruit new customers
mail order
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This makes it a powerful method of raising money
fundraising
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If a product is sold through dealer agents
dealer mailings
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The company's name can be promoted to customer
follow up mailings
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Direct mail effectively identifies and addresses distinct market sectors
business direct mail
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A classic way for companies to sell goods
mail order
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A type of marketing that uses telephone
telephone marketing
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Emerge from the market privilege of personal voicemail boxes and business voicemail system
voicemail marketing
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Also known as fax blast by mass faxing
broadcast faxing
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This method is targeted by area and is less expensive
leaflet distribution
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When your leaflets are delivered and independently
solus leaflet distribution
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The most frequently used letter box marketing strategy
shared distribution
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Offer a more focus approach
selective leaflet distribution
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Involves direct interaction between a salesperson and a prospect
direct personal selling
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Engaging consumers directly at home or work through demonstration
face to face selling
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Home parties where sales people demonstrate products to groups
party plan selling
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Salesperson visit a customer home individually
one to one selling
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It is also referred to as network marketing
multi level marketing