Chapter 10

Chaster Howell V. Taduran · 17問 · 1年前

通報

問題一覧

An ADAPTABLE APPROACH

direct marketing

Broadly defined as any DAILY COMMUNICATION

direct marketing

It involves the marketing sending out PROMOTIONAL MATERIAL

direct mail

A marketing strategy that encourages immediate AUDIENCE ENGAGEMENT

direct response advertising

Ads picture in coupons

coupon ads

Offers like preview invitations and MONEY OFF

retail incentives

Targeted offers directly to consumers to generate inquires to purchase

direct mail

Identify what your BEST CUSTOMER solve in common

understanding best customers

This helps you spend marketing resources

targeting market segments

Pay attention to who responds

optimizing marketing efforts

Calculate the average lifetime value of your customers

calculate customer value

Direct mail is an effective method for selling products without intermediaries

selling directly

Direct mail is a valuable method for acquiring qualified leads for sales person

sales lead generation

Direct mail can send promotional message

sales promotion

Book clubs utilize direct mail

clubs

Companies use direct mail to recruit new customers

mail order

This makes it a powerful method of raising money

fundraising

If a product is sold through dealer agents

dealer mailings

The company's name can be promoted to customer

follow up mailings

Direct mail effectively identifies and addresses distinct market sectors

business direct mail

A classic way for companies to sell goods

mail order

A type of marketing that uses telephone

telephone marketing

Emerge from the market privilege of personal voicemail boxes and business voicemail system

voicemail marketing

Also known as fax blast by mass faxing

broadcast faxing

This method is targeted by area and is less expensive

leaflet distribution

When your leaflets are delivered and independently

solus leaflet distribution

The most frequently used letter box marketing strategy

shared distribution

Offer a more focus approach

selective leaflet distribution

Involves direct interaction between a salesperson and a prospect

direct personal selling

Engaging consumers directly at home or work through demonstration

face to face selling

Home parties where sales people demonstrate products to groups

party plan selling

Salesperson visit a customer home individually

one to one selling

It is also referred to as network marketing

multi level marketing

micro

micro

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micro 2

micro 2

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chapter 1

chapter 1

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E-commerce 1

E-commerce 1

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e-commerce 2

e-commerce 2

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distribution 2

distribution 2

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Distribution 1

Distribution 1

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franchising chapter 2

franchising chapter 2

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e-commerce 3

e-commerce 3

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franchising chpt 2 (lesson 2)

franchising chpt 2 (lesson 2)

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Franchising Chapter 3

Franchising Chapter 3

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chapter 6

chapter 6

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E-Commerse 4

E-Commerse 4

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Distribution Chapter 3

Distribution Chapter 3

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quiz one

quiz one

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quiz 2

quiz 2

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quiz 3

quiz 3

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chapter 2

chapter 2

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Chapter 3

Chapter 3

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Chapter 4

Chapter 4

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chapter 5

chapter 5

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Chapter 4

Chapter 4

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chapter 9

chapter 9

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Chapter 5

Chapter 5

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chapter 6

chapter 6

Chapter 6

Chapter 6

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chapter 7

chapter 7

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Chapter 8

Chapter 8

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chapter 11

chapter 11

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Lesson 1

Lesson 1

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lesson 2

lesson 2

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lesson 1

lesson 1

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Lesson 2

Lesson 2

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Lesson 1

Lesson 1

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Lesson 2

Lesson 2

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Lesson 1

Lesson 1

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lesson 2

lesson 2

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lesson 3

lesson 3

42問 • 1年前

lesson 3

lesson 3