chapter 11

Chaster Howell V. Taduran · 17問 · 1年前

通報

問題一覧

Management and execution of marketing

digital marketing

To overcome such ways marketers should develop online marketing strategies

social media marketing

Helps marketers choose a particular social media platform

first element

Refers to linkage between the social media marketing strategy and the company's mission

second element

Suggest that each short term online marketing strategy or activity should have a purpose

third element

Refers to clear decision making amonge marketers

fourth element

To convince someone to join a company

recruit

Their individual who can turn ideas into action

lieutenants

Hierarchy that outlines who reports to whom

command

Provides you with insights and recommendation

captain

Similar to a senior executive or CEO

admiral

Is a non paid marketing activity

organic social media marketing

Refers to the placing of paid for ads

social media advertising

Seems to have transferred power from the marketer to the customer

social media

Use an informing textual content

messages

Use as an eye catching visual content

image

Used to deliver detailed information

videos

Use as a right away consumer contacts

live videos

These are online communities or groups

brand communities

Also known as permission marketing

organic social media advertising

Involves a marketer targeting customers with an interest

interest targeting

Involves a market approaching customers to help purchase their products or similar products express interest in doing that

behavioral/connection targeting

using for example emails as a means to target customers

custom targeting

Targets potential customer who share equivalent interest existing customer

lookalike targeting

Defined as positive or negative statements

electronic word of mouth

Occurs face to face and significantly impacts consumer decision making

traditional word of mouth

Is a model where consumers exchange goods

consumer to consumer

Have evolved from basis communication devices to multifunctional smartphones

mobile phones

Refers to the potential bias

source bias or trustworthiness

Place a significant role in consumer shopping processes

mobile phones

Enable various shopping activities

smartphones

Are programmable devices

smartphones

The behavioral factor that drives shopping behavior

motivation

Considered as more inclined to engage in online shopping

hedonic shoppers

micro

micro

17問 • 1年前

Chaster Howell V. Taduran · 5問 · 1年前

micro 2

micro 2

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Chaster Howell V. Taduran · 30問 · 1年前

chapter 1

chapter 1

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E-commerce 1

E-commerce 1

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e-commerce 2

e-commerce 2

7問 • 1年前

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distribution 2

distribution 2

15問 • 1年前

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Distribution 1

Distribution 1

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franchising chapter 2

franchising chapter 2

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e-commerce 3

e-commerce 3

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franchising chpt 2 (lesson 2)

franchising chpt 2 (lesson 2)

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Franchising Chapter 3

Franchising Chapter 3

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chapter 6

chapter 6

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E-Commerse 4

E-Commerse 4

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Distribution Chapter 3

Distribution Chapter 3

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quiz one

quiz one

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quiz 2

quiz 2

10問 • 1年前

quiz 3

quiz 3

Chaster Howell V. Taduran · 33問 · 1年前

chapter 2

chapter 2

33問 • 1年前

Chaster Howell V. Taduran · 21問 · 1年前

Chapter 3

Chapter 3

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Chapter 4

Chapter 4

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chapter 5

chapter 5

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Chapter 4

Chapter 4

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chapter 9

chapter 9

33問 • 1年前

Chaster Howell V. Taduran · 17問 · 1年前

Chapter 5

Chapter 5

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Chapter 10

Chapter 10

33問 • 1年前

chapter 6

chapter 6

Chapter 6

Chapter 6

Chaster Howell V. Taduran · 11問 · 1年前

chapter 7

chapter 7

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Chaster Howell V. Taduran · 11問 · 1年前

Chapter 8

Chapter 8

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Lesson 1

Lesson 1

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lesson 2

lesson 2

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lesson 1

lesson 1

8問 • 1年前

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Lesson 2

Lesson 2

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Lesson 1

Lesson 1

9問 • 1年前

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Lesson 2

Lesson 2

13問 • 1年前

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Lesson 1

Lesson 1

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lesson 2

lesson 2

6問 • 1年前

Chaster Howell V. Taduran · 42問 · 1年前

lesson 3

lesson 3

42問 • 1年前

lesson 3

lesson 3