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chapter 11

chapter 11
34問 • 1年前
  • Chaster Howell V. Taduran
  • 通報

    問題一覧

  • 1

    Management and execution of marketing

    digital marketing

  • 2

    To overcome such ways marketers should develop online marketing strategies

    social media marketing

  • 3

    Helps marketers choose a particular social media platform

    first element

  • 4

    Refers to linkage between the social media marketing strategy and the company's mission

    second element

  • 5

    Suggest that each short term online marketing strategy or activity should have a purpose

    third element

  • 6

    Refers to clear decision making amonge marketers

    fourth element

  • 7

    To convince someone to join a company

    recruit

  • 8

    Their individual who can turn ideas into action

    lieutenants

  • 9

    Hierarchy that outlines who reports to whom

    command

  • 10

    Provides you with insights and recommendation

    captain

  • 11

    Similar to a senior executive or CEO

    admiral

  • 12

    Is a non paid marketing activity

    organic social media marketing

  • 13

    Refers to the placing of paid for ads

    social media advertising

  • 14

    Seems to have transferred power from the marketer to the customer

    social media

  • 15

    Use an informing textual content

    messages

  • 16

    Use as an eye catching visual content

    image

  • 17

    Used to deliver detailed information

    videos

  • 18

    Use as a right away consumer contacts

    live videos

  • 19

    These are online communities or groups

    brand communities

  • 20

    Also known as permission marketing

    organic social media advertising

  • 21

    Involves a marketer targeting customers with an interest

    interest targeting

  • 22

    Involves a market approaching customers to help purchase their products or similar products express interest in doing that

    behavioral/connection targeting

  • 23

    using for example emails as a means to target customers

    custom targeting

  • 24

    Targets potential customer who share equivalent interest existing customer

    lookalike targeting

  • 25

    Defined as positive or negative statements

    electronic word of mouth

  • 26

    Occurs face to face and significantly impacts consumer decision making

    traditional word of mouth

  • 27

    Is a model where consumers exchange goods

    consumer to consumer

  • 28

    Have evolved from basis communication devices to multifunctional smartphones

    mobile phones

  • 29

    Refers to the potential bias

    source bias or trustworthiness

  • 30

    Place a significant role in consumer shopping processes

    mobile phones

  • 31

    Enable various shopping activities

    smartphones

  • 32

    Are programmable devices

    smartphones

  • 33

    The behavioral factor that drives shopping behavior

    motivation

  • 34

    Considered as more inclined to engage in online shopping

    hedonic shoppers

  • micro

    micro

    Chaster Howell V. Taduran · 17問 · 1年前

    micro

    micro

    17問 • 1年前
    Chaster Howell V. Taduran

    micro 2

    micro 2

    Chaster Howell V. Taduran · 5問 · 1年前

    micro 2

    micro 2

    5問 • 1年前
    Chaster Howell V. Taduran

    chapter 1

    chapter 1

    Chaster Howell V. Taduran · 30問 · 1年前

    chapter 1

    chapter 1

    30問 • 1年前
    Chaster Howell V. Taduran

    E-commerce 1

    E-commerce 1

    Chaster Howell V. Taduran · 20問 · 1年前

    E-commerce 1

    E-commerce 1

    20問 • 1年前
    Chaster Howell V. Taduran

    e-commerce 2

    e-commerce 2

    Chaster Howell V. Taduran · 7問 · 1年前

    e-commerce 2

    e-commerce 2

    7問 • 1年前
    Chaster Howell V. Taduran

    distribution 2

    distribution 2

    Chaster Howell V. Taduran · 15問 · 1年前

    distribution 2

    distribution 2

    15問 • 1年前
    Chaster Howell V. Taduran

    Distribution 1

    Distribution 1

    Chaster Howell V. Taduran · 6問 · 1年前

    Distribution 1

    Distribution 1

    6問 • 1年前
    Chaster Howell V. Taduran

    franchising chapter 2

    franchising chapter 2

    Chaster Howell V. Taduran · 13問 · 1年前

    franchising chapter 2

    franchising chapter 2

    13問 • 1年前
    Chaster Howell V. Taduran

    e-commerce 3

    e-commerce 3

    Chaster Howell V. Taduran · 5問 · 1年前

    e-commerce 3

    e-commerce 3

    5問 • 1年前
    Chaster Howell V. Taduran

    franchising chpt 2 (lesson 2)

    franchising chpt 2 (lesson 2)

    Chaster Howell V. Taduran · 11問 · 1年前

    franchising chpt 2 (lesson 2)

    franchising chpt 2 (lesson 2)

    11問 • 1年前
    Chaster Howell V. Taduran

    Franchising Chapter 3

    Franchising Chapter 3

    Chaster Howell V. Taduran · 10問 · 1年前

    Franchising Chapter 3

    Franchising Chapter 3

    10問 • 1年前
    Chaster Howell V. Taduran

    chapter 6

    chapter 6

    Chaster Howell V. Taduran · 37問 · 1年前

    chapter 6

    chapter 6

    37問 • 1年前
    Chaster Howell V. Taduran

    E-Commerse 4

    E-Commerse 4

    Chaster Howell V. Taduran · 22問 · 1年前

    E-Commerse 4

    E-Commerse 4

    22問 • 1年前
    Chaster Howell V. Taduran

    Distribution Chapter 3

    Distribution Chapter 3

    Chaster Howell V. Taduran · 21問 · 1年前

    Distribution Chapter 3

    Distribution Chapter 3

    21問 • 1年前
    Chaster Howell V. Taduran

    quiz one

    quiz one

    Chaster Howell V. Taduran · 13問 · 1年前

    quiz one

    quiz one

    13問 • 1年前
    Chaster Howell V. Taduran

    quiz 2

    quiz 2

    Chaster Howell V. Taduran · 10問 · 1年前

    quiz 2

    quiz 2

    10問 • 1年前
    Chaster Howell V. Taduran

    quiz 3

    quiz 3

    Chaster Howell V. Taduran · 19問 · 1年前

    quiz 3

    quiz 3

    19問 • 1年前
    Chaster Howell V. Taduran

    chapter 2

    chapter 2

    Chaster Howell V. Taduran · 33問 · 1年前

    chapter 2

    chapter 2

    33問 • 1年前
    Chaster Howell V. Taduran

    Chapter 3

    Chapter 3

    Chaster Howell V. Taduran · 21問 · 1年前

    Chapter 3

    Chapter 3

    21問 • 1年前
    Chaster Howell V. Taduran

    Chapter 4

    Chapter 4

    Chaster Howell V. Taduran · 10問 · 1年前

    Chapter 4

    Chapter 4

    10問 • 1年前
    Chaster Howell V. Taduran

    chapter 5

    chapter 5

    Chaster Howell V. Taduran · 20問 · 1年前

    chapter 5

    chapter 5

    20問 • 1年前
    Chaster Howell V. Taduran

    Chapter 4

    Chapter 4

    Chaster Howell V. Taduran · 21問 · 1年前

    Chapter 4

    Chapter 4

    21問 • 1年前
    Chaster Howell V. Taduran

    chapter 9

    chapter 9

    Chaster Howell V. Taduran · 33問 · 1年前

    chapter 9

    chapter 9

    33問 • 1年前
    Chaster Howell V. Taduran

    Chapter 5

    Chapter 5

    Chaster Howell V. Taduran · 17問 · 1年前

    Chapter 5

    Chapter 5

    17問 • 1年前
    Chaster Howell V. Taduran

    Chapter 10

    Chapter 10

    Chaster Howell V. Taduran · 33問 · 1年前

    Chapter 10

    Chapter 10

    33問 • 1年前
    Chaster Howell V. Taduran

    chapter 6

    chapter 6

    Chaster Howell V. Taduran · 19問 · 1年前

    chapter 6

    chapter 6

    19問 • 1年前
    Chaster Howell V. Taduran

    Chapter 6

    Chapter 6

    Chaster Howell V. Taduran · 19問 · 1年前

    Chapter 6

    Chapter 6

    19問 • 1年前
    Chaster Howell V. Taduran

    chapter 7

    chapter 7

    Chaster Howell V. Taduran · 11問 · 1年前

    chapter 7

    chapter 7

    11問 • 1年前
    Chaster Howell V. Taduran

    Chapter 8

    Chapter 8

    Chaster Howell V. Taduran · 11問 · 1年前

    Chapter 8

    Chapter 8

    11問 • 1年前
    Chaster Howell V. Taduran

    Lesson 1

    Lesson 1

    Chaster Howell V. Taduran · 15問 · 1年前

    Lesson 1

    Lesson 1

    15問 • 1年前
    Chaster Howell V. Taduran

    lesson 2

    lesson 2

    Chaster Howell V. Taduran · 14問 · 1年前

    lesson 2

    lesson 2

    14問 • 1年前
    Chaster Howell V. Taduran

    lesson 1

    lesson 1

    Chaster Howell V. Taduran · 8問 · 1年前

    lesson 1

    lesson 1

    8問 • 1年前
    Chaster Howell V. Taduran

    Lesson 2

    Lesson 2

    Chaster Howell V. Taduran · 5問 · 1年前

    Lesson 2

    Lesson 2

    5問 • 1年前
    Chaster Howell V. Taduran

    Lesson 1

    Lesson 1

    Chaster Howell V. Taduran · 9問 · 1年前

    Lesson 1

    Lesson 1

    9問 • 1年前
    Chaster Howell V. Taduran

    Lesson 2

    Lesson 2

    Chaster Howell V. Taduran · 13問 · 1年前

    Lesson 2

    Lesson 2

    13問 • 1年前
    Chaster Howell V. Taduran

    Lesson 1

    Lesson 1

    Chaster Howell V. Taduran · 9問 · 1年前

    Lesson 1

    Lesson 1

    9問 • 1年前
    Chaster Howell V. Taduran

    lesson 2

    lesson 2

    Chaster Howell V. Taduran · 6問 · 1年前

    lesson 2

    lesson 2

    6問 • 1年前
    Chaster Howell V. Taduran

    lesson 3

    lesson 3

    Chaster Howell V. Taduran · 42問 · 1年前

    lesson 3

    lesson 3

    42問 • 1年前
    Chaster Howell V. Taduran

    lesson 3

    lesson 3

    Chaster Howell V. Taduran · 19問 · 1年前

    lesson 3

    lesson 3

    19問 • 1年前
    Chaster Howell V. Taduran

    問題一覧

  • 1

    Management and execution of marketing

    digital marketing

  • 2

    To overcome such ways marketers should develop online marketing strategies

    social media marketing

  • 3

    Helps marketers choose a particular social media platform

    first element

  • 4

    Refers to linkage between the social media marketing strategy and the company's mission

    second element

  • 5

    Suggest that each short term online marketing strategy or activity should have a purpose

    third element

  • 6

    Refers to clear decision making amonge marketers

    fourth element

  • 7

    To convince someone to join a company

    recruit

  • 8

    Their individual who can turn ideas into action

    lieutenants

  • 9

    Hierarchy that outlines who reports to whom

    command

  • 10

    Provides you with insights and recommendation

    captain

  • 11

    Similar to a senior executive or CEO

    admiral

  • 12

    Is a non paid marketing activity

    organic social media marketing

  • 13

    Refers to the placing of paid for ads

    social media advertising

  • 14

    Seems to have transferred power from the marketer to the customer

    social media

  • 15

    Use an informing textual content

    messages

  • 16

    Use as an eye catching visual content

    image

  • 17

    Used to deliver detailed information

    videos

  • 18

    Use as a right away consumer contacts

    live videos

  • 19

    These are online communities or groups

    brand communities

  • 20

    Also known as permission marketing

    organic social media advertising

  • 21

    Involves a marketer targeting customers with an interest

    interest targeting

  • 22

    Involves a market approaching customers to help purchase their products or similar products express interest in doing that

    behavioral/connection targeting

  • 23

    using for example emails as a means to target customers

    custom targeting

  • 24

    Targets potential customer who share equivalent interest existing customer

    lookalike targeting

  • 25

    Defined as positive or negative statements

    electronic word of mouth

  • 26

    Occurs face to face and significantly impacts consumer decision making

    traditional word of mouth

  • 27

    Is a model where consumers exchange goods

    consumer to consumer

  • 28

    Have evolved from basis communication devices to multifunctional smartphones

    mobile phones

  • 29

    Refers to the potential bias

    source bias or trustworthiness

  • 30

    Place a significant role in consumer shopping processes

    mobile phones

  • 31

    Enable various shopping activities

    smartphones

  • 32

    Are programmable devices

    smartphones

  • 33

    The behavioral factor that drives shopping behavior

    motivation

  • 34

    Considered as more inclined to engage in online shopping

    hedonic shoppers