Management and execution of marketing

To overcome such ways marketers should develop online marketing strategies

Helps marketers choose a particular social media platform

Refers to linkage between the social media marketing strategy and the company's mission

Suggest that each short term online marketing strategy or activity should have a purpose

Refers to clear decision making amonge marketers

To convince someone to join a company

Their individual who can turn ideas into action

Hierarchy that outlines who reports to whom

Provides you with insights and recommendation

Similar to a senior executive or CEO

Is a non paid marketing activity

Refers to the placing of paid for ads

Seems to have transferred power from the marketer to the customer

Use an informing textual content

Use as an eye catching visual content

Used to deliver detailed information

Use as a right away consumer contacts

These are online communities or groups

Also known as permission marketing

Involves a marketer targeting customers with an interest

Involves a market approaching customers to help purchase their products or similar products express interest in doing that

using for example emails as a means to target customers

Targets potential customer who share equivalent interest existing customer

Defined as positive or negative statements

Occurs face to face and significantly impacts consumer decision making

Is a model where consumers exchange goods

Have evolved from basis communication devices to multifunctional smartphones

Refers to the potential bias

Place a significant role in consumer shopping processes

Enable various shopping activities

Are programmable devices

The behavioral factor that drives shopping behavior

Considered as more inclined to engage in online shopping