問題一覧
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A crucial intermediary in supply chain
wholesaler
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Wholesaler buy goods enlarge quantities
bulk purchasing
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They maintain large inventories of various products
inventory management
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Wholesaler handle the storage and transportation
distribution and logistic
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They offer a wide range of products
product selection and assortment
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Wholesale typically offer competitive pricing
pricing and credit
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Some wholesaler may assist retailer
marketing and promotion
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Keys and function of wholesaler
1.Bulk purchasing 2.Inventpry management 3.distribution and logistic 4.product selection and assortment 5.pricing and credit 6.marting and promotion
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Key characteristic of wholesaler
1. bulk purchases 2.resale 3.distribution 4.value added services 5.risk management
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Benefits for manufacturers
1. increase sales 2. reduced inventory costs 3. improve efficiency
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Benefits for retailers
1. wider product selection 2. reduce ordering cost 3. lower prices 4. improve logistics
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This wholesalers take ownership
merchant wholesalers
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They act as intermediaries
agent or broker wholesaler
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They facilitate transaction
dropshippers
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Cost and markup
1. increase cost 2. limited price negotiation
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Inventory management and risk
1. inventory holding cost 2. inventory risk 3. limited flexibility
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Dependence on wholesaler
limited control potential for supply disruptions
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Competition in market dynamics
increase competition shifting market trends
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Lack of direct manufacturer relationships
limited access to innovation reduce negotiation power
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Technological challenges
integration challenges data management
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Ethical consideration
potential for conflicts of interest sustainability concerns