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Chapter 5
17問 • 1年前
  • Chaster Howell V. Taduran
    • 通報

    問題一覧

  • 1

    Designing a channel system called for analyzing customer needs

    channel design

  • 2

    five service outputs

    1.lot size 2.spatial convenience 3. waiting time and delivery time 4. product variety 5. service backup

  • 3

    The number of units the channel permits a typical customer to purchase on one occasion

    lot sizeaà

  • 4

    The degree to which the marketing channel makes it easy for customers to purchase product

    spatial convenience

  • 5

    The average time customers of the channel was for receipt

    waiting time and delivery time

  • 6

    The assortment breadth provided by the marketing channel normally customer prefer greater assortment because more choices increase the chance of finding what they need

    product variety

  • 7

    The ad services Provided by the channel analyzing the service output levels desired by customers

    service backup

  • 8

    4 basic type of intermediaries

    1. agent 2. wholesalers 3. distributors 4.retailers

  • 9

    An independent individual or company whose main function is to act as the primary selling arm of the producer and represent the producer to users

    Agent

  • 10

    Are independently own firms that take title to the merchandise they handle

    wholesalers

  • 11

    Similar to wholesalers but with own key difference

    distributors

  • 12

    Takes title to or purchase products from other market intermediaries

    retailers

  • 13

    A situation in which only a certain dealers are allowed to sell a certain product It involves exclusive dealing arrangement which the resellers agree not to carry computing brands by getting exclusive distribution the producer hopes to obtain morticated and knowledgeable selling

    exclusive distribution

  • 14

    Only some available outlets in area i chosen to distribute a product

    selective distribution

  • 15

    The use of all available outlets to distribute a product

    intensive distribution

  • 16

    Importance of channel management

    increase sales efficiency expanded marketing reach enhance customer engagement improve competitive advantage cost efficiency

  • 17

    Principles of effective channel management

    understand your customer choose the right channels establish clear objective monitor key performance indicators align with partners optimize inventory management adapt and evolve foster relationships management invest in technology prioritize training and development

    • micro

    micro

    Chaster Howell V. Taduran · 17問 · 1年前

    micro

    micro

    17問 • 1年前
    Chaster Howell V. Taduran

    micro 2

    micro 2

    Chaster Howell V. Taduran · 5問 · 1年前

    micro 2

    micro 2

    5問 • 1年前
    Chaster Howell V. Taduran

    chapter 1

    chapter 1

    Chaster Howell V. Taduran · 30問 · 1年前

    chapter 1

    chapter 1

    30問 • 1年前
    Chaster Howell V. Taduran

    E-commerce 1

    E-commerce 1

    Chaster Howell V. Taduran · 20問 · 1年前

    E-commerce 1

    E-commerce 1

    20問 • 1年前
    Chaster Howell V. Taduran

    e-commerce 2

    e-commerce 2

    Chaster Howell V. Taduran · 7問 · 1年前

    e-commerce 2

    e-commerce 2

    7問 • 1年前
    Chaster Howell V. Taduran

    distribution 2

    distribution 2

    Chaster Howell V. Taduran · 15問 · 1年前

    distribution 2

    distribution 2

    15問 • 1年前
    Chaster Howell V. Taduran

    Distribution 1

    Distribution 1

    Chaster Howell V. Taduran · 6問 · 1年前

    Distribution 1

    Distribution 1

    6問 • 1年前
    Chaster Howell V. Taduran

    franchising chapter 2

    franchising chapter 2

    Chaster Howell V. Taduran · 13問 · 1年前

    franchising chapter 2

    franchising chapter 2

    13問 • 1年前
    Chaster Howell V. Taduran

    e-commerce 3

    e-commerce 3

    Chaster Howell V. Taduran · 5問 · 1年前

    e-commerce 3

    e-commerce 3

    5問 • 1年前
    Chaster Howell V. Taduran

    franchising chpt 2 (lesson 2)

    franchising chpt 2 (lesson 2)

    Chaster Howell V. Taduran · 11問 · 1年前

    franchising chpt 2 (lesson 2)

    franchising chpt 2 (lesson 2)

    11問 • 1年前
    Chaster Howell V. Taduran

    Franchising Chapter 3

    Franchising Chapter 3

    Chaster Howell V. Taduran · 10問 · 1年前

    Franchising Chapter 3

    Franchising Chapter 3

    10問 • 1年前
    Chaster Howell V. Taduran

    chapter 6

    chapter 6

    Chaster Howell V. Taduran · 37問 · 1年前

    chapter 6

    chapter 6

    37問 • 1年前
    Chaster Howell V. Taduran

    E-Commerse 4

    E-Commerse 4

    Chaster Howell V. Taduran · 22問 · 1年前

    E-Commerse 4

    E-Commerse 4

    22問 • 1年前
    Chaster Howell V. Taduran

    Distribution Chapter 3

    Distribution Chapter 3

    Chaster Howell V. Taduran · 21問 · 1年前

    Distribution Chapter 3

    Distribution Chapter 3

    21問 • 1年前
    Chaster Howell V. Taduran

    quiz one

    quiz one

    Chaster Howell V. Taduran · 13問 · 1年前

    quiz one

    quiz one

    13問 • 1年前
    Chaster Howell V. Taduran

    quiz 2

    quiz 2

    Chaster Howell V. Taduran · 10問 · 1年前

    quiz 2

    quiz 2

    10問 • 1年前
    Chaster Howell V. Taduran

    quiz 3

    quiz 3

    Chaster Howell V. Taduran · 19問 · 1年前

    quiz 3

    quiz 3

    19問 • 1年前
    Chaster Howell V. Taduran

    chapter 2

    chapter 2

    Chaster Howell V. Taduran · 33問 · 1年前

    chapter 2

    chapter 2

    33問 • 1年前
    Chaster Howell V. Taduran

    Chapter 3

    Chapter 3

    Chaster Howell V. Taduran · 21問 · 1年前

    Chapter 3

    Chapter 3

    21問 • 1年前
    Chaster Howell V. Taduran

    問題一覧

  • 1

    Designing a channel system called for analyzing customer needs

    channel design

  • 2

    five service outputs

    1.lot size 2.spatial convenience 3. waiting time and delivery time 4. product variety 5. service backup

  • 3

    The number of units the channel permits a typical customer to purchase on one occasion

    lot sizeaà

  • 4

    The degree to which the marketing channel makes it easy for customers to purchase product

    spatial convenience

  • 5

    The average time customers of the channel was for receipt

    waiting time and delivery time

  • 6

    The assortment breadth provided by the marketing channel normally customer prefer greater assortment because more choices increase the chance of finding what they need

    product variety

  • 7

    The ad services Provided by the channel analyzing the service output levels desired by customers

    service backup

  • 8

    4 basic type of intermediaries

    1. agent 2. wholesalers 3. distributors 4.retailers

  • 9

    An independent individual or company whose main function is to act as the primary selling arm of the producer and represent the producer to users

    Agent

  • 10

    Are independently own firms that take title to the merchandise they handle

    wholesalers

  • 11

    Similar to wholesalers but with own key difference

    distributors

  • 12

    Takes title to or purchase products from other market intermediaries

    retailers

  • 13

    A situation in which only a certain dealers are allowed to sell a certain product It involves exclusive dealing arrangement which the resellers agree not to carry computing brands by getting exclusive distribution the producer hopes to obtain morticated and knowledgeable selling

    exclusive distribution

  • 14

    Only some available outlets in area i chosen to distribute a product

    selective distribution

  • 15

    The use of all available outlets to distribute a product

    intensive distribution

  • 16

    Importance of channel management

    increase sales efficiency expanded marketing reach enhance customer engagement improve competitive advantage cost efficiency

  • 17

    Principles of effective channel management

    understand your customer choose the right channels establish clear objective monitor key performance indicators align with partners optimize inventory management adapt and evolve foster relationships management invest in technology prioritize training and development