記憶度
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問題一覧
1
Also known as a distribution channel Is the path that a product takes from the manufacturer
A Marketing Channel
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This is the simplest channel
Manufacturer to Consumer
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Direct Channels
manufacturer to consumers
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The manufacturer sales product to retailers
Manufacturer to Ratailer to Consumer
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Hybrid channels
combination of direct and indirect
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Some manufacturer is used combination of direct and indirect channels
combination of direct and indirect
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Factors affecting channel choices
product characteristic target market geographic coverage company resources competitive landscape channel formats
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Refers to the movement of goods
logistics
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Efficient logistic
operational cost
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Lower logistic
cost of goods sold
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Timely and reliable delivery
customer satisfaction
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Efficient logistic improve inventory turn over rates
inventory turnover
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Proper logistic management
risk management
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Cash flow and profitability
Inventory turns risk management
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The logistic industry contributes
gdp contribution
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Can increase trade volume
trade volume
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Economic impact
gdp contribution trade volume
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The integration of technologies
atomization and AI
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Use of digital platforms
technological integration
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Integrating various function
supply chain integration
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Integrated logistics system
sustainability